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Leveraging Social Media to Improve Webinar Engagement

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Jamie Duklas
Jamie Duklas

This presentation provides practical tips for using social media before, during and after a webinar to increase attendance, better engage the audience and continue the conversation after the event.

TecnologíaEmpresariales
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Drive Audience Engagement Before, During and After a WebinarPresenter:Jamie Duklas, Director of Social Media, Boohyah! Online Advertising Moderator:Alli Libb, American Marketing Association The audio portion of today’s presentation is available via broadcast audio. You can also dial in to hear audio: Participants (US & Canada, Toll Free): 800.945.9434 Participants (International): +1 212.231.2907
2 Register on the AMA Website
Housekeeping Items Recording A recording of this presentation will be made available via email Slides The presentation slides will be made available via email Twitter Please reference hash tag: #AMAReadyTalk, when tweeting about this webinar
About ReadyTalk
Today’s Presenter Jamie Duklas Director of Social Media Booyah! Online Advertising ,[object Object]
Leads the social media consulting practice at Booyah
Board member, Social Media Club – Mile High
Good at collecting student loans: MBA from University of Denver, undergrad from University of Wisconsin,[object Object]
Our Work & Our Clients Social Media Mobile Advertising Online Display Search Marketing SEO Paid Search Shopping Engines Email Creative Services Local Map Optimization Paid Inclusion Shopping Engines @jduklas #AMAreadytalk
Overview Before: Content & Promotion During: Engagement After: Extending & Repurposing Tracking / Measurement Summary Hashtag: #AMAreadytalk @jduklas #AMAreadytalk
Why Social Media Can Make a Difference Increase attendees Create more buzz during the webinar Better follow-up afterward (nurture leads) Extend the life of your content @jduklas #AMAreadytalk
Q1: Poll Question Is your marketing B2C or B2B? Primarily B2C Primarily B2B Equally B2C and B2B @jduklas #AMAreadytalk
People Talking to People @jduklas #AMAreadytalk
Be Proactive @jduklas #AMAreadytalk
Before: Developing Content Do a content audit Identify your own Subject Matter Experts Utilize social media to find topics Learn from others @jduklas #AMAreadytalk
Before: Promoting Use your marketing channels Email Website Social Media Consider guest speakers Develop a series Tip: Start promoting your webinar on Twitter two weeks prior. Tweet often. @jduklas #AMAreadytalk
Before: Social Sharing Tip: Include social sharing & event hash tag on sign-up page, thank you page and confirmation email @jduklas #AMAreadytalk
Before: Make it Easy Limit required fields for you registration form Offer sign-in so previous attendees don’t have to fill out again Include “add to calendar” feature Tip: Ask for Twitter handle during registration. Engage attendees before the webinar even begins! @jduklas #AMAreadytalk
Before: Consider Webinar Specific Social Media ReadyTalk’s webinar handle has more followers than its main @ReadyTalk handle @jduklas #AMAreadytalk
Q2: Poll Question Which touch point is most influential in getting you to sign up for a webinar? Word of mouth (in person, directly forwarded) Tweet from company hosting webinar Tweet from trusted source Email from company Facebook LinkedIn Other @jduklas #AMAreadytalk
During: Engagement Poll questions Have someone respond to the hash tag during the event Include a give-away at the end Tip: Include your Twitter handle and hash tag on every slide @jduklas #AMAreadytalk
During: Content is King Bite-sized information Stats / facts Tips Examples Tip: Create “tweetable” content @jduklas #AMAreadytalk
During: Tweet Chat @jduklas #AMAreadytalk
After: Repurposing Content Turn into “tips” to place on Facebook, Twitter & LinkedIn Upload slides to Slideshare Available for download on your website Article on your blog Tip: Be clever in repurposing content, just like your school cafeteria @jduklas #AMAreadytalk
After: Following-up Email offering the webinar with audio Consider additional value-added content Use post-webinar survey to tailor responses And make sure you ask the right questions! Retweet & respond to relevant hash tagged tweets Tip: Connect attendees to their Twitter handles for more customized follow-up @jduklas #AMAreadytalk
Tracking Metrics Number of attendees Drop rate Tweets (before, during & after) Social mentions (Facebook, LinkedIn, other websites) Survey feedback Follow-up success Leads Revenue @jduklas #AMAreadytalk
Tracking: Social Media Software Landscape @jduklas #AMAreadytalk
Summary Social media is people talking to people Promote heavily before your webinar Include social sharing & hash tag wherever possible Create “Tweetable” content Be clever in repurposing Customize your follow-up Have a tracking / measurement plan @jduklas #AMAreadytalk

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Leveraging Social Media to Improve Webinar Engagement

  • 1. Drive Audience Engagement Before, During and After a WebinarPresenter:Jamie Duklas, Director of Social Media, Boohyah! Online Advertising Moderator:Alli Libb, American Marketing Association The audio portion of today’s presentation is available via broadcast audio. You can also dial in to hear audio: Participants (US & Canada, Toll Free): 800.945.9434 Participants (International): +1 212.231.2907
  • 2. 2 Register on the AMA Website
  • 3. Housekeeping Items Recording A recording of this presentation will be made available via email Slides The presentation slides will be made available via email Twitter Please reference hash tag: #AMAReadyTalk, when tweeting about this webinar
  • 5.
  • 6. Leads the social media consulting practice at Booyah
  • 7. Board member, Social Media Club – Mile High
  • 8.
  • 9. Our Work & Our Clients Social Media Mobile Advertising Online Display Search Marketing SEO Paid Search Shopping Engines Email Creative Services Local Map Optimization Paid Inclusion Shopping Engines @jduklas #AMAreadytalk
  • 10. Overview Before: Content & Promotion During: Engagement After: Extending & Repurposing Tracking / Measurement Summary Hashtag: #AMAreadytalk @jduklas #AMAreadytalk
  • 11. Why Social Media Can Make a Difference Increase attendees Create more buzz during the webinar Better follow-up afterward (nurture leads) Extend the life of your content @jduklas #AMAreadytalk
  • 12. Q1: Poll Question Is your marketing B2C or B2B? Primarily B2C Primarily B2B Equally B2C and B2B @jduklas #AMAreadytalk
  • 13. People Talking to People @jduklas #AMAreadytalk
  • 14. Be Proactive @jduklas #AMAreadytalk
  • 15. Before: Developing Content Do a content audit Identify your own Subject Matter Experts Utilize social media to find topics Learn from others @jduklas #AMAreadytalk
  • 16. Before: Promoting Use your marketing channels Email Website Social Media Consider guest speakers Develop a series Tip: Start promoting your webinar on Twitter two weeks prior. Tweet often. @jduklas #AMAreadytalk
  • 17. Before: Social Sharing Tip: Include social sharing & event hash tag on sign-up page, thank you page and confirmation email @jduklas #AMAreadytalk
  • 18. Before: Make it Easy Limit required fields for you registration form Offer sign-in so previous attendees don’t have to fill out again Include “add to calendar” feature Tip: Ask for Twitter handle during registration. Engage attendees before the webinar even begins! @jduklas #AMAreadytalk
  • 19. Before: Consider Webinar Specific Social Media ReadyTalk’s webinar handle has more followers than its main @ReadyTalk handle @jduklas #AMAreadytalk
  • 20. Q2: Poll Question Which touch point is most influential in getting you to sign up for a webinar? Word of mouth (in person, directly forwarded) Tweet from company hosting webinar Tweet from trusted source Email from company Facebook LinkedIn Other @jduklas #AMAreadytalk
  • 21. During: Engagement Poll questions Have someone respond to the hash tag during the event Include a give-away at the end Tip: Include your Twitter handle and hash tag on every slide @jduklas #AMAreadytalk
  • 22. During: Content is King Bite-sized information Stats / facts Tips Examples Tip: Create “tweetable” content @jduklas #AMAreadytalk
  • 23. During: Tweet Chat @jduklas #AMAreadytalk
  • 24. After: Repurposing Content Turn into “tips” to place on Facebook, Twitter & LinkedIn Upload slides to Slideshare Available for download on your website Article on your blog Tip: Be clever in repurposing content, just like your school cafeteria @jduklas #AMAreadytalk
  • 25. After: Following-up Email offering the webinar with audio Consider additional value-added content Use post-webinar survey to tailor responses And make sure you ask the right questions! Retweet & respond to relevant hash tagged tweets Tip: Connect attendees to their Twitter handles for more customized follow-up @jduklas #AMAreadytalk
  • 26. Tracking Metrics Number of attendees Drop rate Tweets (before, during & after) Social mentions (Facebook, LinkedIn, other websites) Survey feedback Follow-up success Leads Revenue @jduklas #AMAreadytalk
  • 27. Tracking: Social Media Software Landscape @jduklas #AMAreadytalk
  • 28. Summary Social media is people talking to people Promote heavily before your webinar Include social sharing & hash tag wherever possible Create “Tweetable” content Be clever in repurposing Customize your follow-up Have a tracking / measurement plan @jduklas #AMAreadytalk
  • 29. Question & Answer Booyah Online Advertising Jamie Duklas facebook.com/booyah twitter.com/booyahagency twitter.com/jduklas linkedin.com/in/jamieduklas http://social-media-strategist.com/ @jduklas #AMAreadytalk slideshare.net/jduklas Jamie Duklas | Director of Social Media | Booyah Online Advertising 11030 CirclePoint Road | Suite 350 | Westminster, CO 80020 ph: 303.345.6634  | fax: 303.345.6734 | booyahadvertising.com
  • 30. Thank You for your Participation! Questions? Jamie Duklas: twitter.com/jduklas linkedin.com/in/jamieduklas http://social-media-strategist.com General AMA Questions can be sent to alibb@ama.org Recording and Slides Slides and recording will be provided via email Twitter Please reference hash tag: #AMAReadyTalk, when tweeting about this webinar Today’s Presentation was brought to you by the ReadyTalk Web Conferencing Platform. If you are interested in learning more about ReadyTalk and their services, please visit www.ReadyTalk.com/AMA