The convex of Social Media and SEO continues to grow. This presentation highlights how you can utilize your social media efforts to improve your search engine optimization.
7. HOW SOCIAL MEDIA INFLUENCES
ORGANIC SEARCH
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8. Social sharing such as sharing & tweeting
are a component of organic search
ranking factor
Bing has direct relationship with Facebook
and uses the info as a ranking factors.
Google does not have direct level access to Facebook data. But
is steadily emerging and is showing signs of ranking preference
among Google account holders.
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12. Most Shareable Content
• Succinct posts
• Photos and videos
• Facts, tips & quotes
• Relevant and timely
• Call-to-action (ask questions, like this, share this, fill in the
blanks)
Facebook’s Edge Rank Formula
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13. How To Use Social Media for SEO
• Build Authoritative
Presence (Profile) on a
Social Media Outlet
• Building Social Audience to
Share Content
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14. Make It Be Seen
Be sure to optimize your social profile so that users can find you
on the web:
1. Include target keywords (ex: healthcare provider, etc.) in the
description about the company
2. Provide anchor text (ex: SEO Consultants) where ever
possible throughout the account.
3. Optimize Image File Names (ex: Online Search
Consultants.png) & Alt Tags (PPC Advertisers) when able.
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22. Social is More Then Facebook
Source: http://mashable.com/2011/08/19/stumbleupon-social-traffic/
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23. Social Sharing SEO Cycle
• Growing your social network and sharing socially creates a
virtuous cycle of marketing/influence.
Create Share-Worthy Content
Win the Internet Share Socially
More Searchers Biased to Earn Rankings
Seeing Your Stuff Boost
Network Amplification Get Natural Links
Grows Reach through Visibility
Earn More Social Followers
@BooyahAgency #BooyahSocial