IA Lessons Learned - 2013
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10 minute talk given for Detroit UX Meetup - February 2014 - Let's talk about Place Making - Bottom up is the way to go sometimes - Ask the DUMB questions
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IA Lessons Learned - 2013
- 1. IA LESSONS LEARNED 2013! Information Architecture Insights! Presented by Jessica DuVerneay @undrstndng January 28, 2014
- 2. HI I’M JESSIE! I WORK AT TUG! NICE TO MEET YOU!
- 3. WHO IS TUG?! WE ARE INFORMATION ARCHITECTS!
- 4. PEOPLE EMPOWER PEOPLE! Founded in March 2011, The Understanding Group uses information architecture ! to plan digital places that are: • useful, • scalable, • and delightful. We have the most experienced team of information architects in the world. "
- 6. WHO ! WHAT & WHY! ! MORE!
- 7. #1: LET’S TALK! ABOUT PLACES! MADE OF ! INFORMATION !
- 8. I LEARNED THIS FROM! Abby Covert! @abby_the_ia" abbytheia.com"
- 11. WHY SHOULD WE TALK ABOUT PLACES?! We don’t create websites or aps - we create places made of information: “Sign In” - “Log out” - “Go to the Check out”" " Consider (and be intentional) about how language, content, and the organization of information makes different places" " Need to talk about places made of information in context with the other places our digital projects will be existing" " Practitioners should talk about it with one another and with the people we work for and with" " " " WHY? ! Places inform who we are!
- 12. ARCHITECT BEFORE YOU BUILD!
- 13. WHAT TYPE OF PLACE IS THIS? !
- 14. WHAT TYPE OF PLACE DO WE NEED? ! Web MD" Doctor’s Office" Trusted Friend’s Living Room" Informal Chat Room" Beauty Counter" Woman’s Magazine"
- 15. ARCHITECT BEFORE YOU BUILD!
- 16. ARCHITECT BEFORE YOU BUILD!
- 17. SO YOU BUILD THE RIGHT PLACE!
- 18. NOT THE WRONG PLACE!
- 19. HOW DO WE DO THIS? ! Author: Abby Covert, “Making Sense of Place”, Keynote Talk, Midwest UX 2013"
- 20. ! TALK ABOUT THE PLACES WE MAKE! ! ! ! ARCHITECT BEFORE WE BUILD DETERMINE & DISCUSS PLACENESS! BEFORE UX + UI!
- 21. MORE LEARNING! Abby Covert, Midwest UX Talk, 2013:" http://www.slideshare.net/AbbyCovert/making-sense-of-placemidwestux-2013-keynote" " Andrew Hinton, Midwest UX Talk, 2013:" http://understandinggroup.com/2013/10/language-and-placemidwestux-2013/" " Christina Wodke, Midwest UX Talk, 2013:" http://www.slideshare.net/cwodtke/places-make-us" " Dan Klyn, World Usability Day Talk, Bristol, 2013:" http://understandinggroup.com/2013/11/wud-2013/" " "
- 22. #2: SOMETIMES ! BOTTOM UP ! IS THE WAY ! TO GO!
- 23. I LEARNED THIS FROM! Dan Cooney! @dcooney"
- 25. TOP DOWN!
- 26. It’s “…like driving at night in the fog. You can only see as far as your headlights, but you can make the whole trip that way.”! ! - E.L.Doctrow"
- 27. BOTTOM UP!
- 28. In instances where resources are limited, scope is not yet defined, or the strategy is not yet firm, consider creating purpose-driven controlled vocabularies or smaller section specific taxonomies. ! ! ! Eventually, they will lend themselves to being woven into in a comprehensive, purpose-driven master taxonomy, when the structure actually needs to be there.! ! !
- 29. MORE LEARNING! Jessica DuVerneay, Purpose Driven Taxonomy, blog post, 2013:" http://understandinggroup.com/2013/10/creating-purpose-driventaxonomy/" " DuVerneay & Soranzo, “Taming Taxonomy” Workshop, IA Summit 2014:" http://2014.iasummit.org/taming-taxonomy-a-practical-intro-2/" " Heather Hedden, Accidental Taxonomist Blog:" http://accidental-taxonomist.blogspot.com" " Taxonomy Bootcamp, Conference, 2014:" http://www.taxonomybootcamp.com/2014/" " " "
- 30. #3: IGNORANCE IS ! AN ASSET!
- 31. WHO I LEARNED THIS FROM! Dan Klyn! @danklyn"
- 32. EAMES!
- 33. “Sell your expertise and you WHY SHOULD WE TALK ABOUT PLACES?! have a limited repertoire. Sell your ignorance and you " We don’t create websites or aps - we create places made of information – " have an unlimited repertoire. ! • “Sign In” " • “Log out”" ! • “Go to the Check out”" He was selling his ignorance " We as practitioners should be including it in our talks with one another" and his desire to learn about " Furthermore we should be including it in conversations with the people we workjourney of not a subject. The for and with" " We need to understand how language, content, and knowing of information makes was his the organization to knowing different places, and how these places inform who we are" work.” " Need to talk about places made of information in context with the other places our digital ! projects will be existing" " " " - Richard Saul Wurman " on Eames"
- 34. BUT, BUT, I’M UNICORN…!
- 35. WHEN UNICORN-ISM BECOMES DETRIMENTAL TO ! UNDERSTANDING, LET’S AGREE TO BE PEOPLE !
- 36. ! BE WILLING TO SAY “I DON’T KNOW” ! ! ! ! ASK THE DUMB QUESTIONS!
- 37. MORE LEARNING! Dan Klyn, UX Week Talk, 2013:" http://wildlyappropriate.com/2013/10/14/uxweek/" " Eames: The Architect & The Painter, Documentary:" http://www.pbs.org/wnet/americanmasters/episodes/charles-rayeames-the-architect-and-the-painter/watch-the-full-documentaryfilm/1950/" " Shawn Borsky, “Stop Talking About Unicorns”, blog:" https://medium.com/design-ux/6874241de5c0" " " "
- 38. PHOTO CREDITS! TARGET STORE IMAGES" • http://www.reuters.com/article/2009/06/04/us-usa-retail-idUSTRE5533GY20090604" • http://mindfuldesignconsulting.com/wp-content/uploads/2011/03/target-store-logo.jpg" • http://www.reuters.com/article/2009/03/17/us-usa-economy-recovery-idUSTRE52G56B20090317" • http://rashikapatel.files.wordpress.com/2012/06/target-store-map.jpg" " TAXONOMY OF PLACE IMAGES (SHARED WITH PERMISSION)" • http://www.slideshare.net/AbbyCovert/making-sense-of-place-midwestux-2013-keynote" BOTTOM UP" • http://3.bp.blogspot.com/-7GipERIrgWM/UPNisLeBOeI/AAAAAAAAEso/3pPDsic86hM/s1600/one%2Bheadlight.jpg" " IGNORANCE" • http://architectsandartisans.com/blog/wp-content/uploads/eames/eames_model.jpg" • http://www.hermanmiller.com/content/dam/hermanmiller/page_assets/products/Eames_Wire_Chairs/ hero_eames_wire_1.jpg" • http://images.fastcompany.com/upload/eames_fastcompany.jpg" • http://www.washingtonpost.com/blogs/innovations/files/2013/07/richard-saul-wurman1.jpg" • http://big-kid.com/90-thickbox_default/magical-unicorn-mask.jpg" " The rest of the images are shared with permission of TUG and TUG’s clients. ! " " "