Companies and services are able to track people's online activities through tools like Buysight in order to target marketing more effectively. Personal information can also be scraped from social networks and websites by hackers who then sell this data to companies. Tools like PeekYou allow anyone to find a significant amount of personal information about another person with just their name.

2. Analysis of Online
Table of Contents Information
Management
Introduction 2
Methodology/How to Read Report 3
About the Author 4
Major Trends
All in One 5-11
We’re Watching You 12-18
Don’t Look At My Privates 19-25
Key Learning's 26

3. Analysis of Online
Introduction Information
Management
The Internet has changed the way information is shared and processed. Before its inception, people couldn’t see
what movies you watch at home or see the latest pictures from your vacation instantly. They had to either be a
Questions of Interest:
close friend or relative to receive that information. Now, with social networks and the amount of people spend
• What are some of the current trends that
online, divulging and consuming personal information has never been easier.
society is using to control information online?
The way people manage their information online has become increasingly more important. If the information • Which methods are companies/corporations
gets into the wrong hands someone could potentially lose their identity and finances. In no other time in history using to gather information on consumers?
has there been so much information on individuals in a public forum in which almost everyone in the world can • Which new tools are individuals using to
access it. combine their online information?
Information is power, but personal information is not only power, but also equates to millions of dollars for • In which ways has the Internet caused
advertisers. Advertisers benefit from gaining access to this information, as do companies who wish to promote consumers to take control of their online
privacy have a large stake in information management as well. identities?
• How much personal information online is
With more and more information out there online, consumers are at times unaware of what about them is actually accessible?
out there for others to see. The ease of people giving up their personal information has created a large
business for those who wish to access it and a large business for those who wish to promote privacy. These two
sides will continue to grow as more and more information becomes available through online mediums.
2

4. Methodology/ Analysis of Online
Information
How to Read Report
Management
How to Read this Report
This report should be a read as an introductory into the
world of Online Information Management. It should create
Methodology: an awareness of what tools are being used for privacy and
tracking methods within Online Information Management.
Research for this report was conducted through various studies and
websites. The information was then curetted into a Tumblr blog to Though the term ‘Online Information Management’ was
be referenced when the research was complete. Online blogs and coined for this report it is an important term to be familiar
news sources relating to Internet privacy were the primary research with when regarding how information is quickly passed
tools used to gather the information. The research began with around online. Therefore, it is important to understand
looking at online behavior as a whole, then concentrating on areas exactly what information can be accessed and how to
that were continually talked about in this field. It developed into the either benefit from it or control what is seen.
idea of Online Information Management.
Use this report to familiarize yourself with the methods of
Online Information Management from both a consumer and
corporate perspective. This will help you understand how
both sides need each other to exist and give you an
understanding of the current market for Online Information
Management.
3

5. Analysis of Online
About the Author Information
Management
Jon Ward is currently a graduate student at the Contact Info:
Academy of Art University. Jon Ward
He is receiving his degree in Advertising with an jdward625@gmail.com
emphasis in Account Planning. He will graduate in 858.228.7404
the Spring of 2011. He currently works for a
small start up Internet Marketing Consulting
company in San Francisco and is also a Graduate
Assistant for the Men’s Basketball Team at AAU. In
his free time he enjoys going to movies and
reading.
4

6. Analysis of Online
All in One Information
Management
With so many channels out there to communicate and interact with others, there has been a
need to combine all these forms of communication. By combining email, messaging and even
social network feeds—this need for consolidating all these tools has created one login and
password for several different mediums of information
5

7. Analysis of Online
OneStop Communication Portal Information
Management
Facebook
has
been
the
dominant
force
in
social
networking
since
it’s
incep;on
in
2003.
Now
it
wants
to
expand
into
all
forms
of
communica;on.
With
its
new
messaging
services
Facebook
members
can
now
text,
email
and
message
all
from
their
Facebook
account.
www.psD.com/2010/11/facebook-­‐
announces-­‐revamped-­‐messages-­‐not-­‐
email.html
6

8. Analysis of Online
Tweet and Friend Someone
Information
At the Same Time Management
TweetDeck
and
SeesmicDesktop
are
applica;ons
that
help
a
user
combine
all
their
social
networks
into
one
easy
feed.
Combining
Facebook,
TwiNer,
FourSquare
and
LinkedIn
a
user
can
access
all
these
feeds
with
a
single
click
and
not
have
to
go
to
each
site
separately.
www.tweetdeck.com
www.seesmicdesktop.com
7

9. Analysis of Online
Instant Message Everyone Information
Management
Adium
is
an
product
that
creates
a
single
Instant
Messaging
service
regardless
of
what
main
service
a
user
uses.
It
combines
AOL
Instant
Messenger,
FB
Chat,
Gmail
and
Yahoo
Messenger
all
in
one
service.
www.adium.com
8

10. Analysis of Online
Your Own Personal News Service Information
Management
Netvibes
creates
a
personalized
website
for
its
users.
It’s
not
a
website
in
the
tradi;onal
sense,
but
rather
one
that
combines
a
users
social
networking,
news,
RSS
and
email
all
in
one
place.
Users
can
even
choose
a
custom
design
for
their
site.
www.netvibes.com/en
9

11. Analysis of Online
Pay All Your Bills At Once Information
Management
Pageonce
is
an
applica;on
that
allow
users
to
pay
all
their
bills
from
one
source.
The
applica;on
takes
all
personal
banking,
account
numbers,
credit
card
numbers
to
create
a
system
in
which
the
user
can
pay
as
they
go
or
set
up
recurring
payments
for
each
bill.
www.pageonce.com
10

12. Analysis of Online
Social Network Web Browser Information
Management
Flock
creates
a
social
network
experience
within
a
browser.
It
is
not
only
a
web
browser
but
also
acts
a
place
for
FB
Chat,
TwiNer
Searches,
Photo
Sharing
and
RSS
Feeds.
www.flock.com/about
11

13. Analysis of Online
We’re Watching You Information
Management
Everything that an individual does online and the information that they share can be
accessed in some form. There is several programs and companies that use this
information for their own benefit and manage that information as they see fit.
12

14. Analysis of Online
All You Need is A Name to Find
Information
Personal Information Management
PeekYou
is
a
web
based
service
that
provides
informa;on
on
people.
The
only
thing
the
user
needs
is
a
first
and
last
name
and
through
PeekYou’s
algorithm
it
will
search
out
that
person
online.
The
results
can
range
from
a
social
network
profile
to
a
background
check
and
even
to
a
person’s
occupa;on.
www.peekyou.com/
13

15. Analysis of Online
Tracking What You Do Online
Information
In Order to Sell Products Management
Buysight
is
a
service
that
monitors
people’s
online
ac;vity
on
a
site
and
aNempts
to
market
to
them
based
on
their
past
ac;vi;es.
They
help
companies
find
their
niche
market
and
target
them
aggressively.
By
using
certain
tracking
soaware
and
code
they
are
able
to
pinpoint
which
consumers
would
be
interested
in
their
clients
products
based
on
the
informa;on
that
consumer
has
provided.
www.buysight.com
14

16. Scrapping Your Information Analysis of Online
Information
For Companies Management
Scrapping
is
a
term
used
to
describe
‘hackers’
stealing
informa;on
from
people
and
selling
it
to
companies.
Though
it
is
essen;ally
illegal
many
corpora;ons
use
this
informa;on
and
there
are
several
companies
that
offer
such
services.
One
of
these
companies
is
ScrappingExpert.com.
www.scrappingexpert.com
15

17. Analysis of Online
See Your Email Contacts
Information
Interests and Likes Management
Rappor;ve
is
a
service
that
allows
people
to
see
their
email
contacts
interests
and
social
media
profile
right
in
their
inbox—without
the
senders
knowledge.
If
you
receive
an
email
from
someone
just
simply
enter
his
or
her
email
address
and
all
this
informa;on
pops
up.
www.rappor;ve.com
16

18. Businesses Can Access Analysis of Online
Information
Online Information About Employees
Management
Social
Intelligence
HR
is
a
service
that
provides
businesses
a
background
check
for
poten;al
employees.
Not
just
any
background
check,
but
one
that
includes
a
review
of
your
social
network
and
online
presence.
www.socialintelligencehr.com/home
17

19. Tracking Computers at Home Analysis of Online
Information
And at Work Management
Netbus
is
a
company
that
provides
online
tracking
soaware.
Not
only
does
it
monitor
what
a
person
does
on
their
desktop
but
also
what
they
do
online.
It
can
see
everything
a
person
does
while
using
a
computer
and
while
that
person
is
online.
www.netbus.org/computer-­‐tracking-­‐soaware.html
18

20. Analysis of Online
Don’t Look At My Privates Information
Management
The information about an individual that can be accessed with a just a Google search
can be quite revealing. Most people don’t realize what can be accessed online about
them, and several companies have recognized that and formed ways for individuals to
protect themselves.
19

21. Analysis of Online
Information
Reclaim Your Facebook Privacy
Management
ReclaimPrivacy.org
is
a
service
that
helps
people
control
their
Facebook
privacy
sehngs.
Many
Facebook
users
do
not
know
how
to
control
their
privacy
sehngs
and
this
service
creates
an
easy
way
to
do
it.
www.reclaimprivacy.org/
20

22. Analysis of Online
Helping Parents Help Their
Information
Kids Online Information Management Management
CommonSenseMedia.org
is
a
site
designed
to
give
parents
advice
for
managing
their
children’s
ac;vity
with
certain
media
channels.
It
has
started
a
movement
called
‘Protect
Our
Privacy—Protect
our
Kids’
and
asks
online
marketers
not
to
track
children
and
for
parents
to
become
educated
about
online
tracking.
www.commonsensemedia.org/
21

23. Search Google and Analysis of Online
Information
Not Get Tracked Management
Scroogle
is
a
service
that
allows
users
to
submit
a
Google
search,
but
their
search
will
not
be
tracked
nor
will
it
have
any
display
adver;sing
based
on
their
search.
www.scroogle.org/
22

24. Communicate Online In Analysis of Online
Information
Complete Privacy Management
Tor
is
a
soaware
program
that
allows
businesses
and
individuals
to
communicate
without
gehng
tracked
or
monitored.
Tor
services
creates
a
sense
anonymity
online
for
its
users
and
allows
them
to
communicate
through
Instant
Messenger
services,
create
websites
and
send
email
without
being
traced
or
monitored
by
third
party
sites.
www.torproject.org/
23

25. Opting Out of Analysis of Online
Information
Internet Advertising Management
AboutAds.info
is
a
company
that
has
helped
form
the
‘Self-­‐Regulatory
Principles
for
Online
Behavioral
Adver;sing’.
It
is
a
new
program
that
will
let
people
opt
out
of
certain
ads
by
clicking
on
a
buNon
near
that
ad.
www.aboutads.info/
24

26. Analysis of Online
Don’t Scrape My Info Information
Management
BlockScraping.com
is
a
service
that
does
exactly
what
its
name
says:
it
blocks
scraping.
Scraping
is
a
form
of
informa;on
gathering
online,
and
this
site
prevents
that
from
happening
with
its
soaware.
www.blockscraping.com/
25

27. Analysis of Online
Key Learnings Information
Management
• Online
Informa;on
Management
is
a
growing
field.
• There
are
two
sides
to
this
management:
a
consumer
and
a
corporate
side.
• Consumer’s
want
to
manage
their
informa;on
in
form
of
protec;on
while
corpora;ons
want
to
gain
access
in
order
to
help
sell
a
beNer
product.
• Informa;on
is
becoming
more
consolidated
and
individuals
are
going
to
one
place
to
access
their
informa;on.
• As
the
Internet
con;nually
evolves
more
and
more
personal
informa;on
will
be
accessible
to
anyone.
• Individuals
are
not
as
hesitant
to
give
informa;on
online
as
before
• Though
individuals
want
to
manage
their
informa;on
online,
there
will
always
be
some
sort
of
give
and
take
with
what
informa;on
they
have
to
allow
people
to
access.
• Everything
that
we
do
online
is
poten;ally
accessible.
• Emerging
market
share
for
companies
to
combine
all
communica;on
in
one
service
or
device.
26