part 1 presentation to UTHSCSA family Medicine grandrounds. special thanks to Chrsistian Sinclair MD for sharing several slides. if you want to see the webcast you can get CME too at later at http://bit.ly/nneGtg
2. Objectives
To define Social Media and identify some of the most
common available forms
Facebook
Twitter
You tube
Blogs
To provide examples of social media’s impact in
healthcare related matters
Discuss the potential pitfalls from participating in social
media
3.
4. What is Social Media?
Internet-based tools for
creating, sharing and discussing information
5. Social Networking
Metcalfe’s Law
Value of a network is
proportional to the square of
the number of connected users
of the system (n2)
Number of users
Pattern of connectedness
Source: Wikipedia
6. • Social networking site Launched February 2004
• >800 Million active users
• 200 million access FB via a mobile device
• >50% active users log on each day
• 700B minutes per month
• > 250 million photos are uploaded per day
Source:
Facebook.com Oct 2011 Statistics
7.
8. Facebook Users
“Just Kid’s and younger people” ?
Average user has:
• 130 friends
• 80 community pages
• Spends >55 min/day on FB
U.S. Facebook Users By Age
As of 3/1/2011
Source: Kenburbary.com Dispelling the youth myth five useful Facebook demographic statistics
httpobsessed with Facebook YouTube video
12. Facebook in The Medical Literature
Analysis on Facebook users and content posted /shared
Reflective pieces on utility of Facebook for networking
As a support group tool:
eg. Breast Cancer support
As a subject recruitment tool:
eg. Nursing school graduates
Tool to generate interest in course or profession:
Eg. Pharmacy students
13. Online Social Networking and
microbloging service
• Launched July 2006
• 200 Million active users
• 27 Million tweets/day
17. Twitter Can Be Used For
Professional Interests
To follow what’s happening with people or organizations
you are interested in
To network and meet new people by participating in
“tweetchats”
To share and promote interesting information with links to
other places. “A Headline”
Use twitter during a medical conference
As a research tool
18.
19.
20.
21. Twitter at a Medical Conference
AAHPM/HPNA Assembly
Tweets (#HPM)
2009 - 224
2010 - 834
2011 - 2947
Contributors Twitter
2009 - 30
2010 - 92
2011 - 238
Slide from C. Sinclair
23. Twitter To Network
Initiated #HPM Tweetchat
July 2010
Leading medical specialty
Increased growth of core
Rapid dissemination
Rising influence
Slide from C. Sinclair
24.
25. Type your Tweet here
Your own tweet
#hpm automatically added
Re-Tweet
Lots o’ links!
Quick Use Buttons
Reply
Someone replying to you
Feature/Block
Favorite Tweet
Slide modified
32. Twitter In the Medical Literature
Content Analysis of Tweets during the H1N1 Epidemic
Type
Accuracy
Reflections pieces of usefulness of twitter
Analysis of tweets to interpret the mood of users
Used twitter as a survey
Used twitter to have student develop 140 character
notes
Peer review: trial by twitter
33. But who do I follow? You can start
Following Healthcare Hashtags
http://www.foxepractice.com/healthcare-hashtags/
Social media and networking can be overwhelming especially when information is flying as fast as it does these days.What may seem like a bunch of companies with silly names is actually a new way to do what we have been doing in person for ages. Just more efficient and faster.
To work well try a conversation, not a lecture. Otherwise you would call it social broadcast media.It enhances and extends everyday interaction instead of regressing and replacing.Like the ocean it’s messy, disorganized & hard to control. You can drown or ride the wave.Like a fax, phone, letter or lecture It’s a tool, not an end-pointLike it or not, it’s where people spend their timeAdapted from Ed Bennett, Found in Cache
Facebook.com average user figures and facts:Average user has 130 friends on the site Average user sends 8 friend requests per month Average user spends an average 15 hours and 33 minutes on Facebook per month Average user visits the site 40 times per month Average user spends an 23 minutes (23:20 to be precise) on each visit Average user is connected to 80 community pages, groups and events Average user creates 90 pieces of content each month 200 million people access Facebook via a mobile device each day More than 30 billion pieces of content are shared each day Users that access Facebook on mobile devices are twice as active on Facebook compared to non-mobile users Facebook generates a staggering 770 billion page views per month Source: facebook.com, pingdom.comFacebook is used by 1 in every 13 people on Earth
http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-now-474763770% of the FB userbase resides outside the USA
Average user has 130 friends on the siteAverage user sends 8 friend requests per monthAverage user spends more than 55 minutes per day on FacebookAverage user clicks the Like button on 9 pieces of content each monthAverage user writes 25 comments on Facebook content each monthAverage user becomes a fan of 2 Pages each monthAverage user is invited to 3 events per monthAverage user is a member of 12 groupsThe 35 and older demographic represents 35% of the entire userbase
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".It is sometimes described as the Short Message Service (SMS) of the internet.
Goals:Widen the conversation about palliative care themes in online social networksCollect important facts and key themes from the conference for reference and ongoing discussionNetwork with your peers
From Pallimed http://www.pallimed.org/2011/02/7-ways-to-use-twitter-at-medical.html Twitter as Note TakerTwitter can be a great way to capture the small nuggets of information you glean while at a conference. If possible don’t worry about trying to post everything from a single slide, but try to find the fact or theme that resonates with you. Hopefully your speaker actually included the slides for you to reference later or even better posted them online via Slideshare or Scribd so you could access them anytime. After the conference look back through your stream of posts and see a good journal of what you found inspiring. And as a bonus you can see what other people re-tweeted and that may further reinforce what is really important. Also if you are planning on posting copiously from a lecture make sure to include the last name of the speaker on each post so they are rightly cited. And if you paraphrase a lot, make sure you warn everyone a few times during the day.Twitter as Conversation StarterWhile you are posting about an interesting point, people at the conference and those not at the conference may find that point interesting and may ask you a question and engage you in further discussion. I have had situations where people (not at the conference) asked me questions which I later asked the speaker. Many times the people I am posting with during a conference are people that I want to seek out and talk to in person, a good example of online engagement becoming offline action.Twitter as Feedback MonitorAre you a speaker at a conference with a good social media presence? You might want to check the feed for your name and presentation. I recall one presentation where everyone online started reporting an inability to read any of the slides. Some people then posted the slides online for all to see. If you are a speaker this is not good presenting. And Twitter may help you avoid a problem in the future.Twitter as Influence GeneratorIf you are a power user of Twitter you may be able to create expanding waves of influence through original posts and selective re-tweeting at a medical conference. This can also work if you are not at the conference but the topic resonates with you. One interesting paradox with Twitter is the more you post, the more people will follow you. A few people will drop off, but if you post a few warnings that this is an intense period of tweeting on a focused subject, many more will stick around. Being influential is also very possible if you are already influential offline. Just being on Twitter and posting 4-5 tweets per day as an important offline persona can be a gfreat addition to a conference.Twitter as Event PlannerIf you start tweeting at a conference, chances are you are going to find other like-minded people and from that you may even decide to meet them in person. Congratulations, you will have participated in a Tweetup! Twitter can also be a quick way to find out what is going on at a medical conference that you may be interested in since the organization and exhibitors may be posting events.Twitter as Goodwill CreatorMaybe you don’t want to be burdened with writing original posts, but you can still be part of the wave of influence by re-tweeting other people’s great posts. In sharing other people’s posts, you are basically complimenting the other person, which makes the original poster happy, and other people will not think you are a selfish ego-ist who only cares about your own thoughts. Besides social media is essentially about sharing, right?Twitter as Impact MakerHave 10,000 followers on Twitter? One or two posts from a medical conference may point hundreds of people to information they never would have sought on their own. For what was only a few seconds of your time, you will have helped grow a community and connected people with similar interests. Personally I would be happy to post about any medical conference to my network, just ask.