[1] MyDRP is a database from DRP (Data Research Publications) that contains retail price data for luxury beauty and fragrance brands across different countries and distribution channels. It allows users to perform competitive pricing analysis and benchmark retail prices internationally. [2] The database can be accessed online through a personalized login. It features two main sections - ExcelSearch and QuickSearch. ExcelSearch allows downloading price data in Excel files by country or category. QuickSearch is an online search tool that allows customizing queries by brands, products, markets and benchmarks. [3] Key

1. MyDRP
Competitive Pricing Database & Surveys
Domestic Markets & Travel Retail
www.mydrp.net
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2. One Eye on
Domestic Markets
www.mydrp.net
info@drp.fr
One Eye on
Travel Retail
Data Research Publications - 2,ter Rue Herran - 75116 Paris - France - Tel: +33 (0)1 45 03 02 72 - info@drp.fr - www.drp.fr / www.mydrp.net
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3. Content
•1 - DRP company & services
• 2 - MyDRP.net database key features
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4. Introduction
DRP is the international provider of
price surveys on Selective Fragrances , Cosmetics,
Liquors and Tobacco distributed Worldwide for:
- Domestic Markets,
- Airportshops,
- Airlines
www.mydrp.net
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5. Introduction
DRP is working with major luxury brands
and key players within
the Travel Retail Industry
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6. Part 1 - DRP Company and Services
Distribution Channels and Categories
• 50 Local Markets
• 45 Airports
• 90 Airlines
 Womens & Mens Fragrances
 Bath Lines & Ancillaries
 Face Skincare & Bodycare
 Suncare & Whitening
 Make Up & Make Up Brushes
 Haircare
 Mens’ Care
 Travel Retail Exclusives Frag & Bty
 Liquors & Champagne
New in 2010 for  Tobacco
TR Operators  Confectionery
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7. Part 1 - DRP Company and Services
DRP & Surveyed Products Categories
• DRP
- DRP (Data Research Publications) is a French based marketing agency specialized
in Competitive Pricing collection and analysis worldwide for Selective Fragrances
and Beauty.
- DRP has been working since 1989 with the key players of the Perfume industry
(such as Chanel, Dior, E.Lauder Cies, Shiseido, Kanebo, Lancome, Biotherm,
Rubinstein, Coty, Clarins, Puig, La Prairie, E.Arden...) providing them with retail
price store checks from different distribution channels. DRP’s competitive pricing
databases are used by more than 2000 people from Marketing, Export, Pricing,
and Finance. DRP’s services are exclusively B to B.
• Surveyed Products Categories
DRP collects retail prices for selective Fragrances and Beauty brands in the
following categories:
-Women & Mens Fragrances: Eau de Toilette, Eau de Parfum, Summer Fragrances,
Bath Lines and ancillaries.
- Face Skincare
- Bodycare
- Mens’care
- Suncare
- Whitening Products
- Haircare
- MakeUp
- MakeUp Brushes
(see products segmentation next page)
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8. Part 1 - DRP Company and Services
Distribution Channels, Selection of Points of Sale
• Distribution Channels
DRP price store checks and surveys are organized in the following channels:
- Domestic Markets : more than 50 countries in Europe, Asia, Americas, Middle East
- Airportshops: 45 Airports
- Airlines: 100 airlines, Distribution Rankings, Distribution Coverage
• Selection of the surveyed points of sale
DRP follows the Brand’s recommendation to select the «benchmark» points of sale for the local
distribution channels. In MyDRP database you will find prices for the following different types of
stores:
- Department stores (who generally apply the suggested retail prices (SRP))
- Chain Stores: Douglas, Sephora, Marionnaud,...
- Discounters in some countries: Call Perfume, Import Parfumerie, Sasa,...
For each country DRP sends a local Researcher in the selected shops after getting the authorization of
the shop manager to complete the store check.
The prices collected by the DRP Researchers are entered and automatically compared with previous
databases to highlight any mistakes before releasing the data online.
NO MIX - NO AVERAGE PRICE
For each individual survey, DRP releases a price store check without using averages. e.g: in
London, prices are collected first at Harrods, and then any gaps in the survey are completed with the
brands available at Selfridges and Harvey Nichols. All the prices are gathered and recorded in the same
survey: UK dpt store.
Boot’s or Sephora are released separately in separate surveys: UK chain store.
Same procedure applies for The Perfume Shop which is released in a UK discount store survey.
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9. Surveyed
Stores
• Selection of
benchmarks stores
among 3 types
of distribution channels
- Department Stores
- Chain Stores
- Discounters
Full List available on MyDRP.net
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10. Airportshops
Airportshops surveyed….full list available on MyDRP.net
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11. Part 1 - DRP Company and Services
Price Collection & Surveyed Brands
• Price Collection from a consumer Point of View
Prices are collected and released as any consumer would see them in the stores or in the
airport shops. All prices are label/ shelf/ sticker prices.
- in Dpt stores, prices are collected before any special discount/offer, as labelled on the
shelves / stands. Prices include VAT where available. US and Canada prices are
released as "tax not included" (before sales tax).
- in Chain stores, prices are collected as labelled on the shelves (similar to dpt stores),
- in Discounters' shops, prices are taken with the reduction included as shown on the
shelves.
Should there be a second discount for faithful customers or card holders, DRP is unable to
obtain these prices.
• Surveyed Brands
DRP’s product panels include most of the international brands and key players of the
different markets. We also monitor products dedicated to specific areas ( Asia, US,…).
To provide subscribers with accurate data, DRP panels are updated every year with the help
of the brand’s Product Managers. Every year DRP adds more than 400 skincare and make
up products and more than 50 new fragrance lines.
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12. Part 1 - DRP Company and Services
Surveys Frequencies and Data Validation
• Surveys Frequencies
DRP delivers 2 price-checks a year within the 3 main distribution channels of the selective
Beauty Industry.
- Domestic markets : Spring and Fall: from April to July / October to December
- Airports : Spring and Fall: from April to July / October to December
- Airlines : Summer (July / August) and Winter (January)
IMPORTANT :
The price collections for both domestic markets and airports are carried out physically by
one of the DRP Researchers. Prices are taken from shelves on the shop floor in the case of
chain stores and airports, and by interviewing the assistants in the department stores*.
• Data Validation and Release on MyDrp
Before release, the collected prices are compared in the history price database, and
against French and US retail prices. Any significant price variations would initiate a double
check . Prices are online in MyDRP database a week after collection.
* Agreements have been settled with TR Operators to obtain full price lists including EAN codes (bar-codes) for a quicker and
more frequent release.
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13. Part 2- MyDRP database Key Features
www.mydrp.net
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14. Part 2- MyDRP database Key Features
Access to MyDRP database with Personal Login
• Access to MyDRP database
MyDRP online database is accessible from any computer running Windows or Mac OSX
with Internet Explorer or FireFox at the following url : www.mydrp.net. You also need to
have Microsoft Excel fully installed on your computer along with any software to unzip the
downloaded files to be run with Excel. You can access MyDRP database from anywhere,
any connected computer using your personal login and password.
• Personal Login
Each user of MyDRP website receive upon request his/her personal login and password.
Should you have not received or lost it, please send an email to info@drp.fr and you will
receive your login/password details by email return. If you need to have other people from
your team connected to MyDRP feel free to send us and email including their personal
details: Surname, Name, Brand, Email Address and Position.
You can also contact us by using
the link “login/password lost”
available on Mydrp home page
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15. Part 2- MyDRP database Key Features
MyDRP Home page
Once logged onto MyDRP you will access the home page showing two main parts:
QuickSearch and ExcelSearch.
• ExcelSearch
ExcelSearch on the right side of the page will give you access to an « Excel files store » for
all main categories and country/channel. You can download any of these files. Perfect for
deep analysis of any single country.
• QuickSearch
QuickSearch is the MyDrp online data engine: it enables you to cross check data for each
category and to select competitors, channels, product functions and sub-functions. From
QuickSearch tables of results, you can print, save the query, export into Excel, plot charts,
view globally or focus on any size or country. Perfect for quick overviews and graphic
analysis.
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16. Part 2- MyDRP database Key Features
Use of ExcelSearch
• Use of ExcelSearch
First select a product category from the home page (Women’s Fragrances, Skincare, Make Up,…).
MyDRP will display a new page showing all available files of the selected category. The date of the
price collection appears beside the country/channel name.
You just have to click on a link to download a zipped Excel file. To download more than one file
just tick the relevant boxes and click on the button « Download your selection ». All selected files
will come in a single zipped archive.
Each Excel file gathers all the brands and skus for each product category on a specific market /
distributor. Prices are displayed in local currency, USD and Euro. Exchange rates can be modified.
Each Excel file includes a macro-command tool enabling you to draw a graph for each product
category comparing all skus prices. Data can be modified within each file thus giving you the
opportunity to customize your own price surveys.
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17. Part 2- MyDRP database Key Features
Use of QuickSearch: the search form
• QuickSearch form
From the home page select a category
database to display the related search form.
The search form helps you to build your own
query by selecting one or several items in the
different fields depending on the focus of your
analysis. You can select data either by Brand,
Product Line or individual Skus.
Once you have selected the products or categories, click on the country selection button to
display a new field area for market and benchmark selection. You can select one or several
countries or a whole area (Europe, Asia, Americas,…).
Benchmark selection gives you the opportunity to choose the comparison markets (up to 10).
If you do not select any benchmark, the selected countries will be compared to France and US
retail prices. With benchmarks you can customize your survey and display a worldwide
comparison.
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18. Part 2- MyDRP database Key Features
Use of QuickSearch: the results page • Results Page
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19. Part 2- MyDRP database Key Features
Use of QuickSearch: MyBenchmarks
Benchmarks
With MyDRP database you also have the possibility to select the markets / airports you need to display as benchmarks in the results page.
You can select up to 10 markets / airports.
You can also choose the currency you want to be displayed in the results page
• MyBenchmarks
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20. Part 2- MyDRP database Key Features
Use of QuickSearch: information on the results page & analysis tools
• The information displayed on the Results Page
The results page displays all needed information regarding your products and prices selection:
- Country & Distributor channel,
- Product function name,
- Product Name and Size,
- Local Price and Currency Name,
- Prices collected in the previous surveys (6 months and one year before) and relevant price variation,
- Prices converted in EUR and USD (exchanges rates are updated every week),
- Prices in the selected benchmark countries and relevant variations,
- Products Pictures (click on the picto at the right of the table to display pictures in a new window)
• Results Page Tools
MyDRP online database has been designed to be user friendly. Thus all your analysis, data export and
results presentation can be made within the results page using the different links and buttons.
Sort Results
The results table can be sorted by any column. This is particularly useful to display the prices by increasing
or decreasing order
Remove Line or Columns
You can remove any lines or columns in the results page. Just select the lines and columns with the tick
boxes and click on the delete button displayed at the top left of the table. In case of any mistakes you can
restore the removed lines and columns by clicking on the ‘restore deleted lines / columns’ links.
View Currency Rates in use
You can display the currency rates currently in use when you select the « Exchange Rates » button.
Change the displayed Currency
Select your currency in the drop box at the top of the table. Main currencies are available.
Pretty Print
When pressing on « Pretty Print » you will open a new window displaying the results page with an
optimized presentation to be printed in landscape format.
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21. Part 2- MyDRP database Key Features
Use of QuickSearch: information on the results page & analysis tools
• Results Page tools (cont.)
Export To Excel
MyDRP includes a very useful and powerful function enabling you to export all results of your queries into
an Excel sheet. Just click on the « Export to Excel » button to move all the data and formula into an Excel
sheet. You can then edit, simulate and add your own figures to the exported survey of MyDRP pricing data.
Save Query
This function allows you to save your search criteria (products, functions and countries selection). The save
query function includes a « sharing option ». You can save and share your query with other people from
your teams, thus providing them with ready-made queries and analysis.
Statistics
The statistic button displays a dashboard with statistical data related to your selection and query: number of
results, average price, standard deviation, …
Price History
Price History displays in a new window the retail price evolution of the selected skus on the 2000 – 2008
period.
iPos
When clicking on any product name, you will display in a new window, the Int’l Price Positioning for a
single sku in the different countries / airports or airlines. Data is displayed both in a table and on a chart
and gives you the opportunity to modify prices and build your own simulation.
MyGraph
Three tabs located at the top of the result page are parts of the graph tool of MyDRP. As in Excel you can
build and edit pricing graphs for your own presentation documents.
All these analysis and simulation tools will be fully described with live examples during DRP training
sessions.
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22. MyDRP
Snapshots from MyDRP key features
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23. Part 2- MyDRP database Key Features
Use of QuickSearch: Export to Excel
• Export to Excel
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24. Part 2- MyDRP database Key Features
Use of QuickSearch: Online Price Positioning Graphs
• Graph
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25. Part 2- MyDRP database Key Features
Use of QuickSearch: Save Query
• Save Query
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26. Part 2- MyDRP database Key Features
Use of QuickSearch: iPos
• iPos
The iPos tool gives the
MyDRP users the
possibility to view at a
glance the intl’ price
range of any sku’s.
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27. Part 2- MyDRP database Key Features
Use of QuickSearch: Statistics
• Statistics
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28. Part 2- MyDRP database Key Features
Use of QuickSearch: Price History
With the price history function, you can view at a glance
the retail prices variation from 2001 to 2010
for any line or product of MyDRP Panels
• Price History
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29. Part 2- MyDRP database Key Features
Use of QuickSearch: GPS (Global Pricing Statistics)
• GPS
GPS is a unique
graphic tool to monitor
your average price
positioning vs.
competitors
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30. Part 2- MyDRP database Key Features
Use of QuickSearch: MyCompetition
MyCompetition can plot
price differences
between any sku’s and
it’s direct competition in
up to 5 markets.
• MyCompetition
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31. Part 2- MyDRP database Key Features
Use of QuickSearch: MyTRIndex
TR Index : all the data included in the results
page are exported into an Excel file.
This Excel file is designed to compare
Airports and Domestic prices in basis 100
index which may be a more convenient way
to measure the price savings.
• MyTrIndex
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