1. The document discusses important questions to consider when pitching a creative idea or story to potential buyers or financiers. 2. It identifies 8 key questions around the story, format, genre, uniqueness, goals, budget, and team. 3. The document also provides tips for an effective pitch, including enthusing the buyer, demonstrating research about them, motivating them, and leaving them with a clear next step.

3. any good ideas ?

4. let’s meet in cannes

5. Pitching is the link between your stories and the money to make them. If you have a pitching meeting be sure to know what is the specific outcome you need.

7. ME

8. What questions do I ask myself during a pitch ?

18. In most cases I hook off at phase one .

19. YOU

21. The writer convinces his wife and then his agent, who then convinces the producer, who in turn convinces the director and then the financier, the sales agent, the distributor, the marketing guy and finally the viewer.

22. covincing the buyer ... You are presenting a creative idea in such a way that the buyer can make three key decisions : 1. whether it ignites his interest (emotional) 2. whether it suits his business needs at present (practical) 3. how much time & money he can spend

24. tell them what you are going to tell them = enthuse start strong demonstrate you have done your homework about them

25. tell them = motivate, pursuade and show them

26. tell them what you just told them with a call to action = activate print the logline on their minds so they can repeat it agree on what to do next

27. any good ideas ?

28. then try the elevator pitch

29. succes ! detender.wordpress.com