The Assembled Web

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Presentation for Hofstra University, Zarb School of Business Board of Visitors, Sept. 23rd 2009 - impact on CIOs of the Assembled Web

Tecnología Empresariales

The Assembled Web Web Content, Community, and Commerce Management 23 September 2009 John Eckman [email_address] http://twitter.com/jeckman http://www.openparenthesis.org/

How Did We Get Here? ,[object Object],Era Characteristics Limitations Web of Documents Content-centric Static HTML experiences / lightweight CMS Focus on eyeballs, stickiness “ The web is a giant universal library for information” Results in Brochure-ware Experiences are not engaging Not digitally native Not interactive / immersive Web of Transactions Commerce-centric Focus on conversion rates “ The web is a giant universal marketplace for buying and selling things” No loyalty to merchants No depth of experience No social interaction Transactional focus often resulted in weak content – don’t distract the buyer Web of Communities (aka “Web 2.0”) Community-centric Focus on “engagement” “ The web is a giant universal cocktail party / high school reunion / community” Struggle to find business models Community for community’s sake Herd mentality Cost of community management underestimated

10 Principles (Notes Toward a Manifesto) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What does this mean to the CIO? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Relevant Technologies, Approaches, and Standards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thanks ,[object Object],[object Object],[object Object],[object Object]

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