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The Future Of Dubai
Retail Market - JLL

2. www.roostland.com | Dubai Real Estate Broker – Roots Land Real Estate
The Future Of Dubai Retail Market – JLL
The retail market in Dubai began modestly in the 1990s with Burjuman, Al Ghurair Centre and
Deira City Centre being the prominent malls. From that time the retail market has progressed
significantly and toda Du ai is ho e to so e of the o ld’s est alls su h as Du ai Mall a d
Mall of the Emirates and other impressive developments to make what we call Dubai today.
It has been a long journey from the souks of old Dubai to international standard super regional
malls, and the way this transition has been managed has brought Dubai into the spotlight of
etail de elop e t glo all . Toda , Du ai’s etail la ds ape is u de goi g a othe t a sition,
this time from standard malls to more innovative and creative retail developments that aim to
encapsulate the entertainment, leisure, shopping and gastronomic experiences. Some
examples of these more innovative retail concepts are The Beach by Meraas and the recently
announced Mall of the World and Dubai Canal developments. The extension strategies for
Citywalk are another example, where trendy box retail, the first of its kind in Dubai, is under
construction.
Existing retail developments are witnessing this evolution and many have chosen to upgrade
their malls to meet the coming competitive challenges. Burjuman Centre and Wafi Mall are
repositioning while Mall of the Emirates, Dubai Mall and Ibn Battuta Mall have expansion
strategies in place to accommodate the increasing and evolving retail demand.

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This change is not just limited to mega retail projects but can also be seen with community
sized retail popping up in proximity to major residential communities to provide consumers
with shopping ease, a sense of community and quick access to goods that serve their everyday
needs. The Mall in Jumeirah is a perfect example of an upcoming upscale community centre
that is aiming to fill this gap in the market.
As developers gain insight into the consumer mind they understand that providing the right
experience in terms of the five senses, customer service, ambience and decor are just as crucial
for customers as the accessibility, parking, location and tenant mix.
Developers will also be forced to distinguish themselves and add character to their retail
projects to create their own place in the market. They need to attract tourists worldwide and
increase retail spend.
The go e e t of UAE o ks to p o ote UAE’s i age as a sti ulati g desti atio glo all
providing enriching experiences, including the impressive display of fireworks every year at Burj
Khalifa o Ne Yea ’s E e, the hosti g of E po 2020 a d Fo ula O e. Du ai has also u i uel
succeeded in bringing a piece of every country into its own city through Global Village, which
displays merchandise from around the world, creating a one stop shop for tourists to see and
purchase a variety of international products in one place. Additionally attractive sales such as
the Dubai Shopping Festival and Dubai Summer Surprises occur annually to further attract retail
spend from around the world, especially from other Middle Eastern countries.

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JLL’s i te a tio ith p o i e t egio al eal estate lie ts has gi e us insight into initiatives
they are taking to be on the forefront of innovation. In this new age where consumers hold the
power and where change is the only constant, we expect to see Dubai aiming to further outdo
itself and competitively execute projects that thrill and excite.
Retail Supply
Current Supply (2011 - 2014)

5. www.roostland.com | Dubai Real Estate Broker – Roots Land Real Estate
Future Supply (2015 - 2017)
SOURCE: JLL Dubai Real Estate Market Overview - Q4 2014
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