The document provides information about Give to the Max Day (GTMD), a collaborative online giving event in Minnesota. It outlines how Saint Paul Public Schools can participate by setting up fundraising pages on the GiveMN website. On GTMD, which takes place November 14, 2013, schools can compete for prizes based on the amount of donations received. The document offers tips for schools to effectively plan and promote their fundraising campaigns through email, social media, events and thanking donors.

1. Get the Most Out of
Give to the Max Day
Everything You Need to Know about GTMD
Saint Paul Public Schools
8:00 – 9:00 a.m.
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2. Today’s Agenda
• Introduction to GiveMN
• How to Set Up Your School Page
• Give to the Max Day Details for SPPS
• Digital Fundraising Tips & Tricks
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3. Introduction to GiveMN
Who?
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4. Leona Thao
School Outreach &
Partnership Coordinator
Your GiveMN Team
Dana Nelson
Executive Director
Daniel Moore
Development &
Partnerships Manager
Jeff Achen
Digital Strategist
Alsa Bruno
School Outreach &
Partnership Coordinator
Nina Gazel
Nonprofit Outreach &
Partnership Coordinator
Olivia James
Nonprofit Outreach &
Partnership Coordinator
AmeriCorps VISTA TeamGiveMN Staff
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5. About GiveMN
• A collaborative nonprofit venture to transform
philanthropy in Minnesota by growing charitable
giving and moving more of it online.
• An independent 501(c)(3) organization and an
affiliate of Minnesota Philanthropy Partners.
• Funded by organizations, foundations, corporations,
and individual donors from across Minnesota and
beyond.
• Partners with Razoo to provide
creative giving events and
state-of-the-art technology.
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• Give to the Max Day Details for SPPS

6. How to Set Up
Your School Page
Where?
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7. Find Your School Page
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• Email Brandi Cavalletti to get your fundraiser page
login info.
• In the body of the email, enter:
• your name and email
• your position
• your school name
• Brandi Cavalletti - brandi.cavalletti@spps.org

8. Find Your School Page

9. Find Your School Page
• Email Brandi Cavaletti and schools@givemn.org to
get your fundraiser page login info.
• In the body of the email, enter:
• your name and email
• your position
• your school name
• Brandi Cavaletti - brandi.cavalletti@spps.org
• Leona Thao & Alsa Bruno - schools@givemn.org

10. Find Your School Page
• Email Brandi Cavaletti and schools@givemn.org to
get your fundraiser page login info.
• In the body of the email, enter:
• your name and email
• your position
• your school name
• Brandi Cavaletti - brandi.cavalletti@spps.org
• Leona Thao & Alsa Bruno - schools@givemn.org

11. Find Your School Page

12. View

13. Edit
Inspire Giving

14. Edit
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Suggested
Donations

15. Edit

16. Images/Videos
3xPages with photos typically raise
3x more in donations
than pages without
4xPages with video typically raise
4x more in donations
than pages without

17. Thank Donors
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18. Share
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19. Donations & Disbursements
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20. Matching Grants
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Start: 11/14/2013
End: 11/14/2013

21. Partners in Equity (PiE)
Fund
What?
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22. Partners in Equity (PiE)
SPPS – a national example of a school district
dedicated to supporting “strong schools,
strong communities”, committed to racial
equity and high academic performance
GiveMN – a nonprofit dedicated to
supporting Minnesota nonprofits and
schools by giving them fundraising training
and online resources.
SPPS Foundation – a national example of a
nonprofit foundation dedicated to inspiring
innovative means of academic excellence
through involvement and investment in St.
Paul.

23. Partners in Equity (PiE)

24. Give to the Max Day
Details for Schools
When?
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25. About Give to the Max Day
• Started in 2009 as a launch event for GiveMN
• The Great Minnesota Give Together
• Now, the biggest online giving event in the world
• Raised $16,391,905 in 2012
• 4,381 Organizations
• 53,339 Donors
• Schools raised $575,000 in 2012
• 255 Schools
• 7,000 Donors
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26. GTMD13 Prizes
Leaderboard Structure Based on
Guidestar Data and ZIP Code
Schools are eligible to compete in the
following leaderboards
Leaderboard Prizes Same for Each
Leaderboard Based on Dollars Raised
First Place $10,000
Second Place $7,500
Third Place $5,000
Fourth Place $2,500
Fifth Place $1,000
Sixth Place $500
Seventh Place $500
Eighth Place $500
Ninth Place $500
Tenth Place $500
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27. GTMD13 Prizes
Hourly Golden Tickets
Donations Drawn Randomly Every Hour
Super-sized Golden Ticket
Donations Drawn Randomly After 24 Hours
Power Hours
School Raising the Most Dollars during each power hour
will get $1,000!
2:00 – 2:59
5:00 – 5:59
5:00 – 5:59 p.m.
6:00 – 6:59 p.m.
11:00 – 11:59 p.m.
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28. GTMD13 Details
Mall of America Event
● Livestream coverage by The
UpTake, broadcast on GiveMN.org
● Interviews with nonprofits &
schools
● Live performances by musicians
● Schools media event
Minimum Donation
● $10.00 minimum donation
● No maximum gift amount
Scheduled Giving
• Starting Nov. 1, donors can schedule
their gift to be transacted on GTMD
Fees
• A transaction and processing fee of
4.9% is applied to all transactions
• 5.1% fee for Partners in Equity will be
taken out of your donations and
shared via PiE process
• 100% of a donor’s gift is deductible
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29. Digital Fundraising
Tips & Tricks
How?
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30. • Give to the Max Day
Communication Tip Sheet
• Webinar Archive on
GiveMN Resource Center
• Maximizing Email
• Maximizing Social Media
• Maximizing Photos & Video
• Maximizing GiveMN Mobile
• Logo Packs
• GiveMN Logo
• Give to the Max Day 2013 Logo
• GiveMN How-To Videos
School Toolkit
Click the GTMD Logo in Footer on www.GiveMN.org
• Backpack Flyer Template
• Email Template
• Direct Mail Template
• Radio PSA Template
• Letter to the Editor
Template
• News Release Template
• Give to the Max Day
Preparation Checklist
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31. Plan Your Fundraising
• How does your school change the world?
• How does your donor affect that change?
• What inspires your donors?
• Who’s the best voice to ask your donors?
• Create your suggested donation amounts
• Ask for recurring donations starting on GTMD
• Ensure staff participation
• UTILIZE YOUR AWESOME STUDENTS!
• Don’t be afraid to ask!
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32. Plan Your Communications
• GiveMN Page
• Your Own Web Page
• Email - personalized as much as possible
• Social Media
• Facebook
• Twitter with hashtag #GTMD13
• YouTube
• Blog
• Backpack Flyers, Postcards, Letters, & Phone Calls
• Local Television, Radio, Newspaper, & Outdoor
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33. Plan Your Give to the Max Day
• Power Hour Strategy
• Engage Your Students to Communicate to Parents
• Community Events & Volunteer Engagement
• Media Outreach, Open House & Tours
• Social Media Outreach
• Create Facebook status and Twitter tweet templates
that donors can easily copy and paste
• Ask friends to re-post and re-tweet your good news!
• Thanking Donors
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34. Plan Your Follow Up
• Friday morning ‘thank you’ email and social media
• Calls and/or hand-written notes to your best donors
• Did you win a prize? Meet a goal? Raise a lot?
Share the good news with your media partners!
• Tell students about their community’s generosity
• Plan your year-round and giving day ‘thank you’
• Remind donors that they can give to your school at
any time throughout the year
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35. Great Examples
Mission-Centered Branding:
Oak-Land PTA ($7,675)
Program Focus:
Spectrum High School ($1,930)

36. Contact Us
schools@givemn.org
651.325.4281
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