In this presentation we look at why traditional mass media is in decline and the rise of social media marketing for business. We look at the major benefits of social media marketing and multiple case studies for the top 5 social media channels including Facebook, Twitter, YouTube, LinkedIn and Blogs. We also look at the benefits of Social Media for Search Engine Optimization
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39. Google loves links it gives your site authorityInbound links to my blog currently stand at 12,170 achieved in less than 18 months (Source Yahoos Site Explorer)
40. 32‹#› Digital Solutions What Are 5 Major Benefits Of Social Media? 2. Improves your Search Engine Optimisation = Found = More Sales
41. 33‹#› Digital Solutions What Are 5 Major Benefits Of Social Media? 2. Improves your Search Engine Optimisation
42. 34‹#› Digital Solutions What Are 5 Major Benefits Of Social Media? 2. Improves your Search Engine Optimisation
43. 35‹#› Digital Solutions What Are 5 Major Benefits Of Social Media? 3. Amplifies Your Message through ‘World Of Mouth’
44. 36‹#› Digital Solutions What Are 5 Major Benefits Of Social Media? 3. Amplifies Your Message through ‘World Of Mouth’
45. 37‹#› Digital Solutions What Are 5 Major Benefits Of Social Media? 3. Amplifies Your Message through ‘World Of Mouth’ Some maths from one post!! Facebook 176 Facebook Shares Multiplied by 200 Friends on each site Sub-Total 35,200 Twitter 308 Tweets Multiplied by 500 followers per Twitter account Sub-Total 154,000 Potential Audience Reach (Impressions) Total 189,200
46. 38‹#› Digital Solutions What Are 5 Major Benefits Of Social Media? 4. Communicates and Engages with Your Fans
47. 39‹#› Digital Solutions What Are 5 Major Benefits Of Social Media? 4. Communicates and Engages with Your Fans Facebook: Updates, Comments, Messages, Competitions Twitter: ReTweets, Comments, Direct Messages, Links Blogs: Comments, Polls, Votes LinkedIn: Messages, Updates, Q&A YouTube: Comments, subscribe
63. 48‹#› Digital Solutions Facebook Case Study: Supre Seeded With Facebook Targeted Ads Asks to Vote on 2 different Products Updates regularly (Daily) Linked To Blog
111. 67‹#› Digital Solutions Wrap Up Increases Traffic to Your Website Improves your Search Engine Optimisation Amplifies Your Message through ‘World Of Mouth’ Position personal and company brands as thought leaders in your niche Communicates and Engages with Your Fans Spreads Your Content Spreads Your Ideas Think like a Publisher
112. Digital Solutions What Should I Do Next? Get started Develop a social media marketing strategy Design, Develop and Implement a Blog Plan and Implement SEO and SEM(PPC) 68‹#›