4. #8InDesign and PDF’s How to export an InDesign document and save it as a PDF file.
5. #7 Proximity Within A Brochure Proximity (part of the C.R.A.P. acronym) deals with the closeness of items to show unity.
6. #6 Client Location It is important and strategic to place the client name at the top of a brochure to ensure that it will be seen in a brochure rack.
7. #5 I’m Blue Most people are favorable to the color blue. This can help you can their attention.
8. #4 How to Create a Brochure When inserting information onto the panels, make sure you remember that the first 3 panels, on page 1, are the Inside Flap (panel 1), Back Cover (panel 2), and the Cover (panel 3). Remembering this will keep you from designing the brochure backwards.
9. #3 Fonts How to download unique fonts off of websites. Such as www.dafont.com
10. #2 Communication With Clients When designing a publication for a client it is important to communicate and get a good feel for what they want and what they need.
11. #1 C.R.A.P. The most important thing I learned was the whole aspect of C.R.A.P. (Robin Williams) Contrast Repetition Alignment Proximity
