5. Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. source - WikiPedia What is SEO?
14. Navigational Searchers Searchers looking for a specific web page or site because they visited in the past or someone had told them before. Example: Vemma, they goto vemma.com.
15. Informational Searchers Searchers want to find more and in depth information about a specific subject. They know it exist but do not know where it is located. Example: VemamBuilder, they will search Vemmabuilder Scam, VemmaBuilder how to
16. Transactional Searchers This group is what business owners like best. They want to buy something. Example: iPhone, they may type in discounted iphones or where to buy iPhone cheap.
17. Engagement Let’s take keyword - Vemma Product Info Which group do you think it is most likely to fall into and why? Informational, Navigational or Transactional
18. It falls under Informational category. They know about Vemma but want to know more product information. No money to be make here, however if your copy writing skills is great, then you can direct them to your Vemma or Vemmabuilder web page. Next slide show how everything comes together.