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BASIC  SEARCH ENGINE OPTIMZATION (SEO) TRAINING By Jeffrey Chew Building Success One Keyword at a Time
[object Object],[object Object],[object Object],[object Object],[object Object],About Me
Learn Foundation to Build Your House
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Today We Cover
Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.   source - WikiPedia What is SEO?
Organic (FREE) Paid Advertising ($$$)
Understand SEO Business
 
Google,  Yahoo  and  Bing  are in search business.  So in order to please their customers, they must deliver  targeted  and  relevant  result every time.
So What Does It Means To You?
Your web PAGE must be  targeted  and  relevant  to the keyword that you want to rank for.
Love for Keyword The love hate relationship
[object Object],[object Object],[object Object],[object Object],[object Object]
Navigational Searchers Searchers looking for a specific web page or site because they visited in the past or someone had told them before. Example: Vemma, they goto vemma.com.
Informational Searchers Searchers want to find more and in depth information about a specific subject. They know it exist but do not know where it is located.  Example: VemamBuilder, they will search Vemmabuilder Scam, VemmaBuilder how to
Transactional Searchers This group is what business owners like best. They want to buy something. Example: iPhone, they may type in discounted iphones or where to buy iPhone cheap.
Engagement Let’s take keyword -  Vemma Product Info Which group do you think it is most likely to fall into and why?  Informational, Navigational or Transactional
It falls under  Informational  category. They know about Vemma but want to know more product information. No money to be make here, however if your copy writing skills is great, then you can direct them to your Vemma or Vemmabuilder web page. Next slide show how everything comes together.
Vemma Product Info Talk about keyword Lead them to your capture page
Choosing the Correct Keyword
[object Object],[object Object],[object Object],TIPS: Use Google Keyword Tool for Keyword Ideas
[object Object],[object Object],[object Object],[object Object],[object Object],Going For War!!!!
[object Object],[object Object],[object Object],[object Object]
Step 1) Researching Keywords You can go to Google Keywords Tool for keywords idea and expand from there
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],HOT TIP: Make sure you insert your keyword in title, description and blog post
Step 3) Publish and Ping In order to let search engines know your new blog post fast, go to pingomatic and fill in the following as shown.
URL – www.PingOMatic.com
Repeat the above for every post you make.
[object Object],[object Object],[object Object],[object Object],So Far, We’ve Learn
Secret To SEO Success
They determine by web pages that link to your web page.  More links = More popular (same like voting) How Search Engine Determine Your Ranking?
Work with Wordpress and Blogger Blog
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],To Recap, We’ve Learn
To Get More Information Like Push To You, Like me on Facebook. http://www.facebook.com/pages/MyVemma-Blog/142862922411647

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SEO for vemma training

  • 1. BASIC SEARCH ENGINE OPTIMZATION (SEO) TRAINING By Jeffrey Chew Building Success One Keyword at a Time
  • 2.
  • 3. Learn Foundation to Build Your House
  • 4.
  • 5. Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. source - WikiPedia What is SEO?
  • 6. Organic (FREE) Paid Advertising ($$$)
  • 8.  
  • 9. Google, Yahoo and Bing are in search business. So in order to please their customers, they must deliver targeted and relevant result every time.
  • 10. So What Does It Means To You?
  • 11. Your web PAGE must be targeted and relevant to the keyword that you want to rank for.
  • 12. Love for Keyword The love hate relationship
  • 13.
  • 14. Navigational Searchers Searchers looking for a specific web page or site because they visited in the past or someone had told them before. Example: Vemma, they goto vemma.com.
  • 15. Informational Searchers Searchers want to find more and in depth information about a specific subject. They know it exist but do not know where it is located. Example: VemamBuilder, they will search Vemmabuilder Scam, VemmaBuilder how to
  • 16. Transactional Searchers This group is what business owners like best. They want to buy something. Example: iPhone, they may type in discounted iphones or where to buy iPhone cheap.
  • 17. Engagement Let’s take keyword - Vemma Product Info Which group do you think it is most likely to fall into and why? Informational, Navigational or Transactional
  • 18. It falls under Informational category. They know about Vemma but want to know more product information. No money to be make here, however if your copy writing skills is great, then you can direct them to your Vemma or Vemmabuilder web page. Next slide show how everything comes together.
  • 19. Vemma Product Info Talk about keyword Lead them to your capture page
  • 21.
  • 22.
  • 23.
  • 24. Step 1) Researching Keywords You can go to Google Keywords Tool for keywords idea and expand from there
  • 25.
  • 26.
  • 27. Step 3) Publish and Ping In order to let search engines know your new blog post fast, go to pingomatic and fill in the following as shown.
  • 29. Repeat the above for every post you make.
  • 30.
  • 31. Secret To SEO Success
  • 32. They determine by web pages that link to your web page. More links = More popular (same like voting) How Search Engine Determine Your Ranking?
  • 33. Work with Wordpress and Blogger Blog
  • 34.
  • 35.
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