I had done this presentation / Educational to the MPI Belgium Board. ( my friends)

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The Event Marketing Boutique
I´m in linkedin, now what?

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Express training
Understand what is linkedIn
Why does people use LinkedIn
Your Profile
Account & Settings
Connecting with others
Making it work for you
The Groups
Q&A

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What is linkedIn?

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What is linkedIn?
Is a tool.

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3
What is linkedIn?
Is a tool.
Is a Website.

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3
What is linkedIn?
Is a tool.
Is a Website.
The value of Linkedin grows as more people join.

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3
What is linkedIn?
Is a tool.
Is a Website.
The value of Linkedin grows as more people join.
Linkedin is not a social network like Facebook.

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3
What is linkedIn?
Is a tool.
Is a Website.
The value of Linkedin grows as more people join.
Linkedin is not a social network like Facebook.
Linkedin is not a Contact manager or CRM

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Why does people us it?

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Why does people us it?
Terrific source of knowledge.

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Why does people us it?
Terrific source of knowledge.
Business, Political issues, how-to´s Career management, job
leads, consulting opportunities and more.

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Why does people us it?
Terrific source of knowledge.
Business, Political issues, how-to´s Career management, job
leads, consulting opportunities and more.
Professionals

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4
Why does people us it?
Terrific source of knowledge.
Business, Political issues, how-to´s Career management, job
leads, consulting opportunities and more.
Professionals
Job Seekers

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4
Why does people us it?
Terrific source of knowledge.
Business, Political issues, how-to´s Career management, job
leads, consulting opportunities and more.
Professionals
Job Seekers
Recruiters and hiring managers

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4
Why does people us it?
Terrific source of knowledge.
Business, Political issues, how-to´s Career management, job
leads, consulting opportunities and more.
Professionals
Job Seekers
Recruiters and hiring managers
Entrepreneurs

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5

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5
First question.
What are your own
objectives with linkedin?

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Your Profile

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Your Profile

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Your Profile

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Your Profile
Ensure you leave a sharp first impression

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Your Profile
Ensure you leave a sharp first impression
English is the language of business

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7
Your Profile
Ensure you leave a sharp first impression
English is the language of business
People look for potential connections

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Your Profile
Ensure you leave a sharp first impression
English is the language of business
People look for potential connections
Make sure you fill out as much as you can.

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Your Profile
Ensure you leave a sharp first impression
English is the language of business
People look for potential connections
Make sure you fill out as much as you can.
Quantifying your value.

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7
Your Profile
Ensure you leave a sharp first impression
English is the language of business
People look for potential connections
Make sure you fill out as much as you can.
Quantifying your value.
Declare your interests

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7
Your Profile
Ensure you leave a sharp first impression
English is the language of business
People look for potential connections
Make sure you fill out as much as you can.
Quantifying your value.
Declare your interests
Public profile is index by search engines!

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Your profile Tips

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Your profile Tips
School names - include the full name and acronymous.

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Your profile Tips
School names - include the full name and acronymous.
Company names .- make sure you use the official name.

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8
Your profile Tips
School names - include the full name and acronymous.
Company names .- make sure you use the official name.
Put your technical skills.

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8
Your profile Tips
School names - include the full name and acronymous.
Company names .- make sure you use the official name.
Put your technical skills.
Get exposure by writing recommendations, ask questions and
give answers

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Your profile Tips
School names - include the full name and acronymous.
Company names .- make sure you use the official name.
Put your technical skills.
Get exposure by writing recommendations, ask questions and
give answers
Get a vanity url. Ex. http//linkedin.com/juanpablo.sanchez

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8
Your profile Tips
School names - include the full name and acronymous.
Company names .- make sure you use the official name.
Put your technical skills.
Get exposure by writing recommendations, ask questions and
give answers
Get a vanity url. Ex. http//linkedin.com/juanpablo.sanchez
Your public profile is where people in the net can see you.

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10
Second question.
Are you going to change
your profile?
If yes, what?

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Account & Settings

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Account & Settings

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Account & Settings

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Account & Settings
On the top right of every page

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Account & Settings
On the top right of every page
Most important menus in Linkedin

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Account & Settings
On the top right of every page
Most important menus in Linkedin
Upgrading is simple

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Account & Settings
On the top right of every page
Most important menus in Linkedin
Upgrading is simple

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12
Account & Settings
On the top right of every page
Most important menus in Linkedin
Upgrading is simple

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12
Account & Settings
On the top right of every page
Most important menus in Linkedin
Upgrading is simple

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12
Account & Settings
On the top right of every page
Most important menus in Linkedin
Upgrading is simple
Emails politicks

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12
Account & Settings
On the top right of every page
Most important menus in Linkedin
Upgrading is simple
Emails politicks
Privacy settings

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13
Connect with others

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51. II´d like to add to my

professional network in
linkedin

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15
Connecting with others

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15
Connecting with others
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

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Connecting with others
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Open networker

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Connecting with others
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Open networker Closed networker

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15
Connecting with others
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Open networker Closed networker
Large number of contacts

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15
Connecting with others


Open networker Closed networker
Large number of contacts
Good for recruiters

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15
Connecting with others
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
Open networker Closed networker
Large number of contacts
Good for recruiters
People actively look for people

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15
Connecting with others


Open networker Closed networker
Large number of contacts
Good for recruiters
People actively look for people
Like sales people, entrepreneurs

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15
Connecting with others


Open networker Closed networker
Large number of contacts
Good for recruiters
People actively look for people
Like sales people, entrepreneurs
Download outlook toolbar to growth

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15
Connecting with others


Open networker Closed networker
Large number of contacts
Good for recruiters
People actively look for people
Like sales people, entrepreneurs
Download outlook toolbar to growth
BE AWARE sending out to people you don´t
know

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15
Connecting with others


Open networker Closed networker
Large number of contacts
Good for recruiters
People actively look for people
Like sales people, entrepreneurs
Download outlook toolbar to growth
BE AWARE sending out to people you don´t
know
Tips. To avoid this send a normal email
before.

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15
Connecting with others


Open networker Closed networker
Large number of contacts Conservative networkers
Good for recruiters
People actively look for people
Like sales people, entrepreneurs
Download outlook toolbar to growth
BE AWARE sending out to people you don´t
know
Tips. To avoid this send a normal email
before.

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15
Connecting with others


Open networker Closed networker
Large number of contacts Conservative networkers
Good for recruiters Looks for quality and not quantity
People actively look for people
Like sales people, entrepreneurs
Download outlook toolbar to growth
BE AWARE sending out to people you don´t
know
Tips. To avoid this send a normal email
before.

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15
Connecting with others


Open networker Closed networker
Large number of contacts Conservative networkers
Good for recruiters Looks for quality and not quantity
People actively look for people Can easily decline invitations from unknown
people
Like sales people, entrepreneurs
Download outlook toolbar to growth
BE AWARE sending out to people you don´t
know
Tips. To avoid this send a normal email
before.

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15
Connecting with others


Open networker Closed networker
Large number of contacts Conservative networkers
Good for recruiters Looks for quality and not quantity
People actively look for people Can easily decline invitations from unknown
people
Like sales people, entrepreneurs
Have more closed privacy
Download outlook toolbar to growth
BE AWARE sending out to people you don´t
know
Tips. To avoid this send a normal email
before.

67. 
15
Connecting with others


Open networker Closed networker
Large number of contacts Conservative networkers
Good for recruiters Looks for quality and not quantity
People actively look for people Can easily decline invitations from unknown
people
Like sales people, entrepreneurs
Have more closed privacy
Download outlook toolbar to growth
Tips. Find a strong common point to connect
BE AWARE sending out to people you don´t
with this type of users.
know
Tips. To avoid this send a normal email
before.

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Connecting with others

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Connecting with others
I´d like to add to my professional network on linkedin

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Connecting with others
I´d like to add to my professional network on linkedin
Few Tips.

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Connecting with others
I´d like to add to my professional network on linkedin
Few Tips.
Who you are, How you come across, Why you will like to add
connect

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16
Connecting with others
I´d like to add to my professional network on linkedin
Few Tips.
Who you are, How you come across, Why you will like to add
connect
Connection Strategy

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16
Connecting with others
I´d like to add to my professional network on linkedin
Few Tips.
Who you are, How you come across, Why you will like to add
connect
Connection Strategy
Remember open closed what do you look for..

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16
Connecting with others
I´d like to add to my professional network on linkedin
Few Tips.
Who you are, How you come across, Why you will like to add
connect
Connection Strategy
Remember open closed what do you look for..
No one gets notice when you disconnect from them.

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17
Third question.
Are you an open or
closed profile?

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Making it work for you

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19
Making it work for you

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Making it work for you
Searching is the big point so making better searching by:

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Making it work for you
Searching is the big point so making better searching by:
Increase the size of your network

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19
Making it work for you
Searching is the big point so making better searching by:
Increase the size of your network
Connect with few super-connectors

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19
Making it work for you
Searching is the big point so making better searching by:
Increase the size of your network
Connect with few super-connectors
Use the basic search form

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19
Making it work for you
Searching is the big point so making better searching by:
Increase the size of your network
Connect with few super-connectors
Use the basic search form
Understand advance search form.

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19
Making it work for you
Searching is the big point so making better searching by:
Increase the size of your network
Connect with few super-connectors
Use the basic search form
Understand advance search form.
Recommendations!!

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19
Making it work for you
Searching is the big point so making better searching by:
Increase the size of your network
Connect with few super-connectors
Use the basic search form
Understand advance search form.
Recommendations!!

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Making it work for you

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Making it work for you
Undertanding Degrees of connections

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I´m in a linkedIn
group also..

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The groups

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The groups
People with common interests space
Onces you have acces to a group you can search members
Starty o participate in Discussions
Share news items
Groups are a viral marketing tool

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The Event Marketing Boutique

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Thanks
;)
PD ( are we already connect in linkedin?..)
Maybe now is a good time..
The Event Marketing Boutique