Presentation from #icscmocial in Austin, TX.
The social landscape is changing every day. For marketers, knowing which networks warrant investment is no small feat. Simply Measured’s Director of Business Development, Jeff Gibb, will take a data driven perspective on how leading brands are using social media across major social channels. Jeff will use hard data to highlight trends and benchmarks for each network as well as the commonalities and differences relevant for marketers. This talk will also go a level deeper and show specific tactics and analytics behind some of the top brands winning with social media. If you love graphs and social media, this session is for you.
37. Experimenting With Community
91%
83%
90%
134%
104% 107% 104%
86%
0%
20%
40%
60%
80%
100%
120%
140%
160%
Average Engagement Average Shares Average Likes Average Comments
Percentage of Engagement Compared to Brand Average
Brands that don't allow user posts Brands that allow user posts
51. Facebook Is Changing
Organic Reach Is Declining For Two Main Reasons:
1. “There is now far more content being made than there is time
to absorb it.”
2. “Rather than showing people all possible content, News Feed is
designed to show each person on Facebook the content that’s
most relevant to them.”
As of Q4
94% are active. Few stranglers in Financial Services or other regulated industries.
FB, Twitter, YT, Linked – very high
IG, G+, Pin, Tumblr – Next wave. Already have strong adoption and growing fast
Still relatively early days of this stuff.
Forrester says there’s about 3B on social spend in 2013, growing to 5B in 2016. Along with mobile, the fastest growing category of digital marketing.
Well documented that visual content rules in social media…
A lot of this is because it’s what consumers are doing and seeing… so as a brand you “Fit in” better… like at a cocktail party want to be dressed to fit in and speaking the right language.
PEW;
Growing very fast the % of internet users who post photos and videos.
15.5% growth.
Source: Simply Measured
There are a lot of different things you can test even if not new.
We found some correlation between brands who enable use wall posts and engagement levels.