A small presentation on Fashion and Branding Industry that we did for our group presentation.

1. BRANDING
INDUSTRY
FASHION
&

2. GROUP MEMBERS
KEVIN JOY
PARIDHI GOYAL
PREETI PERIWAL
GOWTHAM PALANIAPPAN
JEFFIN JAMES

3. INTRODUCTION • The fashion & Branding Industry is a
product of the modern age.
• Custom Made prior to the mid-19th
century.
• Mass Production and the rise of
brands – 20th Century.

4. • International and highly Globalized Industry.
• Fashion industry accounts for a significant share of world
economic output.
• The fashion industry has long been one of the largest employers in
the United States, and it has also shifted to China in the 21st
century

5. The Fashion Industry consists
of four levels:
• The production of Raw
Materials (Principally fibres
textiles but also leather and
fur).
• The production of fashion
goods by designers,
manufacturers, contractors,
and others;
• Retail sales
• various forms of advertising
and promotion.

6. SUN
GLASSES

7. HISTORY
• Precursors
• Sunglasses made from flat panes of smoky quartz, which
offered no corrective powers but did protect the eyes from
glare were used in China in the 12th century or possibly
earlier
• Modern developments
• In the early 1900s, the use of sunglasses started to become
more widespread, especially among stars of movies

8.  Functions
• Visual clarity and comfort
• Protection
Standards for sunglasses
Special-use sunglasses
•Sunglasses in sports
•Sunglasses in space

9.  Different Types of Sunglasses
• Aviator sunglasses
• Clip-on glasses
• Gradient lenses
•Flip-up sunglasses
•Mirrored sunglasses
•Oversized sunglasses
•Shutter Shades
•Tea shades
•Wayfarers
•Wrap-around sunglasses

12. OAKLEY

14. RAY-BAN

16. KAENON
KAENON

18. MAUIJIM

20. COSTA DEL MAR

22. PERSOL

24. SERENGETI

26. LUXOTTICA

28. IC! BERLIN

30. RANDOLPH
ENGINEERING

32. WATCHES

33. “TIME IS GOLD”
• Wristwatches became popular in the 1920s,
• Watches evolved from portable spring-
driven clocks, which first appeared in 15th
century Europe.

34. German - Spherical Table Watch
(Melanchthon's Watch) - Walters 5817
The earliest dated watch known, from 1530

35. MOST EXPENSIVE
WATCH IN THE
WORLD!!
• Swiss watchmaker Hublot
• A total of 1282 diamonds
• More than 100 carats of
baguette diamonds
• 6 square emerald cut
stones, each weighing
more than 3 carats

36. ROLEX

37. • Rolex is the largest
single luxury watch
brand, producing
about 2,000
watches per day,
with estimated
revenues of around
US$3 billion.

38. • The first waterproof wristwatch "Oyster",
1926
• The first wristwatch with an
automatically changing date on the dial
(Rolex Date)
• The first wristwatch case waterproof to
100 m (330 ft) (Rolex Oyster Perpetual
Submariner)
• The first wristwatch to show two time
zones at once (Rolex GMT Master)
• The first wristwatch with an
automatically changing day and date on
the dial (Rolex Day-Date)
• The first watchmaker to
earn chronometer certification for a
wristwatch

39. OMEGA

40. • The "Omega Speedmaster Professional
Chronograph" was the first watch on
the moon, worn by Buzz Aldrin
Founded 1848
Founder(s) Louis Brandt
Headquarters Bienne, Switzerland

41. TAG HEUER

42. • The company was
purchased by TAG Group
(Holdings) S.A. in 1985
and the Heuer brand
became TAG Heuer.
• The TAG Heuer slogan is
"Swiss Avant-Garde
Since 1860".

43. CLOTHING
M E N ‘ S

44. DIESEL

45. • Vibrant, bred in Italy and a firm favorite with men around the world,
Diesel’s clothing is aimed at the young adult market, particularly its
jeans, but the brand can now be found on everything from underwear to
fragrance.

46. • Diesel’s innovative approaches to fashion and art includes endorsing
young creativity by sponsoring the Diesel-U-Music Contest and the
Sundance Film Festival as well as being the first clothing company to
market their clothing in video games

47. DOLCE & GABBANA

48. • Recently celebrating 20 years of design, the original brand was founded
by Domenico Dolce and Stefano Gabbana, and is more formal and
‘timeless’ than it’s younger, more flamboyant little brother D&G – a
slightly more casual line that follows an urban inspiration and attempts
to set trends rather than follow them.

49. • The design house describes itself as “new luxury, authentic and
unconventional – a style that expresses new forms of elegance,
presenting itself as a modern classicism” and is known for its geometric
and dark approach to fashion

51. • Tommy Hilfiger Corporation is
an American company which
is incorporated in Hong Kong.
• A Tommy Hilfiger shop
• In 1989, a Hong Kong businessman
Silas Chou acquired Tommy Hilfiger
Corporation via Sportswear
Holdings Limited, along with his
partner Lawrence Stroll.
• Chou served as Chairman and then
Co-Chairman from 1989 to 2002.

52. • In 1992, The Corporation listed in
New York Stock Exchange.
• Later Chou sold the company, and
in 2006 de-listed and privatization
to the British Apax Partners.
• Phillips-Van Heusen bought the
company in 2010.
• Fabrics, designer wear, denim,
cosmetics & toiletries,
engineering files & tools,
prophylactics and air charter
services

54. LACOSTE

55. • Lacoste is a French apparel
company founded in 1933 that
sells high-end clothing, footwear,
perfume, leather goods, watches,
eyewear, and most famously
tennis shirts.
• In recent years, Lacoste has
introduced a home line of
sheeting and towels.

57. WOMEN’S
CLOTHING

58. BRANDS FOR WOMEN

60. • Founded by Mario Prada in 1913.
• Miuccia Prada- Head designer.
• Leather goods and imported English steamer trunks and
handbags.
• Miu Miu in 1992.
• Council of Fashion Designers of America award for accessories in
1993.
• Prada began producing mobile phones with LG Electronics in 1997
LG Prada (KE850), LG Prada II (KF900) and LG Prada 3.0

61. $675
$2690
$330 $350
$490
$1250

62. VERSACE
VERSACE

63. • Founded by Gianni Versace in 1978.
• CEO- Santo Versace.
• Atelier Versace, Versace Couture, Versace Sports, Versace
Home Collection, Versace Jeans Couture, Versace Collection
and Versus.
• Palazzo Versace
• Versace advertising
• campaign in 2005.

65. ARMANI EXCHANGE

66. • Founder Giorgio Armani
• Armani Collezioni, Armani Jeans, Armani Exchange, Armani Junior,
Armani/Casa, Armani Cosmetics, Armani Hotels and Resorts.
• Cristiano Ronaldo and Megan Fox.
• Creating fashion shoes under the label EA7 with Reebok.

69. • Founded by Christian Dior in 1946.
• The Dior flagship boutique in the upscale Ginza shopping district
of Tokyo. First opened in 2004.
• Christian Dior Parfums (Est. 1947)
Christian Dior Cosmetics (Est. 1969)
Dior Homme (Est.1970)
• Bernard Arnault- CEO

71. DESIGNERS

72. FAMOUS
FASHION
DESIGNERS
•The industry for fashion in India had
witnessed a boom over the last few years, with
a growing list of top Indian fashion designers
showcasing their work on the International
stage.
•From the traditional sarees, to
the exquisite collection of fabrics, the Indian
fashion industry has embraced its inner beauty,
and displayed to the world the immense talent
of Indian designers.

74. RITU KUMAR
• Ritu Kumar (born November 11, 1944) is
an Indian fashion designer, based in Delhi.
• Ritu is globally recognized for her styles
that reflect ancient Indian traditions, and
the use of locally produced fabrics.

75. • She is a brand in herself.
• She has also designed the wardrobes of Miss India winners, all of whom went on
to win the crown at their respective international pageants.
• With the successful launch of a new brand, titled LABEL, in 2002, Ritu now
caters for the everyday wear of Indian women.

76. RITU KUMAR

77. MANISH
MALHOTRA
•At the age of just 25, Malhotra made
a firm entry into the Bollywood film
industry, by styling actress Juhi
Chawla in Swarg.
•As a costume designer, Manish has
dressed some of the most beautiful
women Bollywood has ever been
graced with.
• Some of them include Karishma and
Kareena Kapoor, Aishwarya Rai, Rani
Mukherjee, Preity Zinta, the
evergreen Madhuri Dixit, Raveena
Tandon, and many more.
• He was also asked to design clothes
for Michael Jackson when he
visited India for a Bollywood show.

78. MANISH MALHOTRA

79. RITU BERI
•First Indian to present a collection
in the world’s style capital at Paris.
•Ritu Beri studied fashion arts at
the NIFT, New Delhi.
• Beri’s talents have bought her
clients like Former US President
Mr. Bill Clinton, Hollywood
celebrities, famous Parisian
Socialite, the Swarovski family,
other similar VIPs.
•She is the author of the personal
fashion book, 101 Ways to Look
Good.

81. ROHIT BAL
•Given the honor of being
referred to as “India’s master of
fabric and fantasy” by TIME
magazine in 1996.
•He is one among the country’s
finest style gurus.
•With a keen eye that sources
materials from villages and local
craftsmen, Rohit has mastered
the art of converting local Indian
textures into beautiful fabrics
and cloths.
•Graduation in History from St.
Stephen’s College in Delhi.
•Bal has designed for the game
show Kaun Banega Crorepati.

82. ROHIT BAL

83. ANITA DONGRE
•She began designing clothes
when over 20 years ago,
before the inception of even
the NIFT.
•45-year-old Anita now runs a
corporate fashion house that
consists of five labels with
over 120 outlets across the
country.
• There isn’t a better person in
India to learn the business
aspects of style from.

84. ANITA DONGRE

86. THANK YOU