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New architecture
   of media
 Jeff Jarvis - CUNY - April 2008
Page structure
• Separation of content from presentation
• Ability to change design, navigation, brand
• Ability to adapt and personalize
• Ability to distribute content via other
  means in other media (e.g., RSS, mobile,
  widgets)


                                         Jeff Jarvis - CUNY
Ecology of links
• Do what you do best, link to the rest:
  Curation as editing (edit the world)
• Restructure stories (e.g., background is a
  link away)
• Fosters collaboration
• Readers as distributors (the Drudge
  phenomenon)

                                           Jeff Jarvis - CUNY
New architecture of media
New architecture of media
New architecture of media
New architecture of media
New architecture of media
New architecture of media
New architecture of media
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New architecture of media
New architecture of media
New architecture of media
New architecture of media
New architecture of media
New architecture of media
New architecture of media
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New architecture of media
New architecture of media
New architecture of media
New architecture of media
New architecture of media
New architecture of media
New architecture of media
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New architecture of media

  • 1. New architecture of media Jeff Jarvis - CUNY - April 2008
  • 2. Page structure • Separation of content from presentation • Ability to change design, navigation, brand • Ability to adapt and personalize • Ability to distribute content via other means in other media (e.g., RSS, mobile, widgets) Jeff Jarvis - CUNY
  • 3. Ecology of links • Do what you do best, link to the rest: Curation as editing (edit the world) • Restructure stories (e.g., background is a link away) • Fosters collaboration • Readers as distributors (the Drudge phenomenon) Jeff Jarvis - CUNY