How Tree Care Professionals Can Use Social Media to Grow Their Business

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This is a webinar intended to preview the fundamentals of social media marketing in advance of a more in depth session for tree care professionals at the 2010 TCIA EXPO in Pittsburgh, PA on November 11 at 7:30 a.m. That session is entitled Increase Your Marketing Effectiveness with Social Media Engagement.

Empresariales

How Tree Care Professionals Can Use
Social Media to Grow Their Business
Presented by Jeff Korhan
New Media and Small Business Marketing
August 12, 2010

2010 Business Trends
B i T d
1. Human-Centric Business

2. Collaborative Markets

3. Sustainable Communities

L
Learn K d
Keywords
1. Location
2. Expertise
3. Credentials
3

Real Time S
R l Ti Search
h

and Geo-Location

Content Management
Content Management

The Source Social
Media
Blog Inbound
Links

WEBSITE

Communities
Help Th D M
H l Them Do More …

of what THEY Want to Do

LinkedIn
• Social CRM
• Research
• LinkedIn Groups

Facebook
• Wisdom of Friends
• Research
• Facebook Pages

Social Community that Supports Your Business

Twitter
• M i R h
Massive Reach
• Engagement
g g
• Real-time search

Flickr
• SMO - Social Media Objects
• Facebook Integration
• Creative Commons

YouTube
• YouTube C Channel
• Keyword Phrases
• Video is Transportable

Blog
• O
Ownership
• Flexibility and Control
• Social Media Hub

Blogging is Storytelling
with a Purpose
– Visibility
– Reputation and Authority
– Referrals

Take Action

Getting Started with Social Media –
A Small Business Checklist

http://bit.ly/asIdzn

Join Me on Thursday November 11th
7:30 a.m.

Increase Your Marketing Effectiveness
with Social Media Engagement

speaker@jeffkorhan.com
p @j
630-774-8350

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How Tree Care Professionals Can Use Social Media to Grow Their Business

1. How Tree Care Professionals Can Use Social Media to Grow Their Business Presented by Jeff Korhan New Media and Small Business Marketing August 12, 2010

2. The Relationship Economy

3. 2010 Business Trends B i T d 1. Human-Centric Business 2. Collaborative Markets 3. Sustainable Communities

4. Monitor Your Brand

5. Transparency and Engagement

6. Do Your Research

7. L Learn K d Keywords 1. Location 2. Expertise 3. Credentials 3

8. Real Time S R l Ti Search h and Geo-Location

10. Content Management Content Management The Source Social Media Blog Inbound Links WEBSITE

11. Communities Help Th D M H l Them Do More … of what THEY Want to Do

12. LinkedIn • Social CRM • Research • LinkedIn Groups

13.

14. Facebook • Wisdom of Friends • Research • Facebook Pages Social Community that Supports Your Business

15.

16. Twitter • M i R h Massive Reach • Engagement g g • Real-time search

17.

18. Flickr • SMO - Social Media Objects • Facebook Integration • Creative Commons

19.

20. YouTube • YouTube C Channel • Keyword Phrases • Video is Transportable

21.

22. Blog • O Ownership • Flexibility and Control • Social Media Hub

23. Blogging is Storytelling with a Purpose – Visibility – Reputation and Authority – Referrals

24.

25. iPhone App

26. I don’t get ….

27. Take Action Getting Started with Social Media – A Small Business Checklist http://bit.ly/asIdzn

28. Join Me on Thursday November 11th 7:30 a.m. Increase Your Marketing Effectiveness with Social Media Engagement

29. speaker@jeffkorhan.com p @j 630-774-8350

30. Twitter Hashtag is #TCIAEXPO

How Tree Care Professionals Can Use Social Media to Grow Their Business

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How Tree Care Professionals Can Use Social Media to Grow Their Business