Essential Social Marketing Practices for Every Small Business

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This Social Marketing program was presented to transportation, hospitality, and tourism professionals at the ABA Marketplace 2012 in Grapevine, TX by Jeff Korhan - an authentic, informative, and inspiring speaker who helps mainstream small businesses use social media and Internet marketing to increase their influence, enhance customer relationships, and accelerate growth.

Technology Business

Essential
Social
Marketing
Practices

for
Every
Small
Business

Presented by Jeff Korhan
January 7th and 8th, 2011
@jeffkorhan on Twitter

#MKPL2012
#ABA2012

2012 Business Trends
1.  Human-Centric Business

2.  Collaborative Markets

3.  Sustainable Communities

©Jeff Korhan and True Nature® 2012

65% of Adults Online Use Social Media

©Jeff Korhan and True Nature® 2012

#1 Monitor Your Online Presence

©Jeff Korhan and True Nature® 2012

#2 Get Comfortable with Authenticity

©Jeff Korhan and True Nature® 2012

#3 Use the Language of the Web

1.  Relevance
2.  Authority

Location, Expertise and Credentials

©Jeff Korhan and True Nature® 2012

#4 Create & Share Multi-Media Content

©Jeff Korhan and True Nature® 2012

#5 Content Management System

The Source
Social
Media
Inbound
Blog Links

WEBSITE

©Jeff Korhan and True Nature® 2012

#7 Engage Your Communities

©Jeff Korhan and True Nature® 2012

#8 Help Your Community

©Jeff Korhan and True Nature® 2012

#9 Design Your Business Around Social

©Jeff Korhan and True Nature® 2012

The Network for Business Professionals

©Jeff Korhan and True Nature® 2012

Add Keywords to Your Title

©Jeff Korhan and True Nature® 2012

Add Video!

©Jeff Korhan and True Nature® 2012

Identify and Add Your Relevant Skills

©Jeff Korhan and True Nature® 2012

Your LinkedIn Social Graph
To watch this video go to this link: http://bit.ly/zt5mN5

©Jeff Korhan and True Nature® 2012

The Most Active Site on the Web

©Jeff Korhan and True Nature® 2012

Use Smart Lists Well

©Jeff Korhan and True Nature® 2012

Use Location to Your Advantage

©Jeff Korhan and True Nature® 2012

How to Get More Facebook Likes

©Jeff Korhan and True Nature® 2012

The Most Powerful Site for Business Marketers

©Jeff Korhan and True Nature® 2012

Create Links and Highlights

©Jeff Korhan and True Nature® 2012

Tell a Story with Your Hovercard

©Jeff Korhan and True Nature® 2012

Go Public with Your Message

©Jeff Korhan and True Nature® 2012

Engage!

©Jeff Korhan and True Nature® 2012

@jeffkorhan on Twitter

speaker@jeffkorhan.com

630-774-8350

©Jeff Korhan and True Nature® 2012

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Essential Social Marketing Practices for Every Small Business

1. Essential Social Marketing Practices for Every Small Business Presented by Jeff Korhan January 7th and 8th, 2011 @jeffkorhan on Twitter #MKPL2012 #ABA2012

2. 2012 Business Trends 1.  Human-Centric Business 2.  Collaborative Markets 3.  Sustainable Communities ©Jeff Korhan and True Nature® 2012

4. Social Graphs 1.  Your Profile 2.  Your Connections 3.  Everything You Share (social objects) ©Jeff Korhan and True Nature® 2012

8. #3 Use the Language of the Web 1.  Relevance 2.  Authority Location, Expertise and Credentials ©Jeff Korhan and True Nature® 2012

11. #6 Collaborate in Real Time and Location • Google Maps & Places • Facebook Places • Google Profile ©Jeff Korhan and True Nature® 2012

19. Your LinkedIn Social Graph To watch this video go to this link: http://bit.ly/zt5mN5 ©Jeff Korhan and True Nature® 2012

Essential Social Marketing Practices for Every Small Business

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