Street Smart Social Media Marketing: Strategies for Building a Community of Loyal Fans and Customers

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Strategy and culture are two vital considerations for making social media work to your advantage. An appropriate strategy prevents you from falling into the visibility trap – losing sight of practical business results as you glow in the web spotlight. Understanding the nuances of social media culture keeps you within the inner circle of the social networks where business is done.

Empresariales Noticias y política

Hashtag #NSAweb24

Street Smart
Social Media Marketing
g
Presented by Jeff Korhan
Speaker, Marketer, Consultant

Social M k i
S i l Marketing

#NSAweb24
©Jeff Korhan and True Nature® 2009

Community Principles
C i Pi i l

#NSAweb24
©Jeff Korhan and True Nature® 2009

Getting Found on Th W b
G i F d The Web

Broadcasting:
1. On the Right Channels
g
2. At the Correct Frequency
3. With Consistency
#NSAweb24
©Jeff Korhan and True Nature® 2009

Your Bl
Y Blog
The Cornerstone of
Your Social Media Empire

#NSAweb24
©Jeff Korhan and True Nature® 2009

#NSAweb24
©Jeff Korhan and True Nature® 2009

Social M di S
S i l Media Strategies
i
1. The Community Builder
2. The Social Entrepreneur
3. The Entertainer

#NSAweb24
©Jeff Korhan and True Nature® 2009

Showcase an E
Sh Event
“The Community Builder”

#NSAweb24
©Jeff Korhan and True Nature® 2009

Host Reality Sh
H a R li Show

“The Entertainer”

#NSAweb24
©Jeff Korhan and True Nature® 2009

Support a C
S Cause
“The Social Entrepreneur”

#NSAweb24
©Jeff Korhan and True Nature® 2009

VII. Social M di T d
VII S i l Media Trends

#NSAweb24
©Jeff Korhan and True Nature® 2009

Your S
Y Success
1. Web 2.0 is Social Platform – Amplifies
2 Layered Messaging
2.
3. Multi-Media Approach – Keeps it Real!
pp p
4. Complements your Current Marketing
5. Build Your System to get Results

#NSAweb24
©Jeff Korhan and True Nature® 2009

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Description In the world of marketing, the winners not only create helpful content, but then make the most of it by strategically planning how to reformat, repurpose, and redistribute it up, down, and across appropriate channels. In this webinar you will learn from the ground up how to build an audience with your content to attract new speaking opportunities, book deals and consulting clients, and most important, how to do it smarter, better and faster. Participants Will Learn #1 – Learn the essential 4 Pillars of Online Marketing™ that are either helping or hurting your SEO, and how to get them right. #2 – Learn how to build a timesaving content generation system that progressively refines your content as it is reformatted, repurposed, and redistributed. #3 – Learn why personal content curation is a leading trend, and how for a minimal time investment you can leverage it to help your communities. Speaker Bio Jeff Korhan is the author of Built-In Social and host of This Old New Business podcast. He helps businesses adapt traditional sales and marketing practices to a digital, social, and global world. Jeff is a trainer and coach for small business, and a keynote speaker for the associations and member organizations that support them. Connect with him on Twitter @jeffkorhan and learn more at JeffKorhan.com

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