My slides from First Round Capital + IDEO's Design+Startup at IDEO's SF office on Wednesday, June 19, 2013.

1. HELLO

2. JEFFREY KALMIKOFF
Betable
CXO / Head of Design (i.e. The Designer)
@jeffrey

4. Design at
B2B/developer-facing design
B2C/player-facing design
E-commerce UX
User acquisition design & NUX
B2B & B2C marketing design
New business design
Partner integration UX assistance
Games UX assistance
Brand & platform standards
Regulation & compliance design
Brand narrative & market education
...and anything else that comes up.

5. Computers are
great at context
switching, our
brains are not.

6. You can get
everything “done”
as the company’s
sole designer.

7. Don’t fool yourself into
thinking that all the best
ideas will be yours.

8. Design leadership is
about cultivating
ideas.

9. Co-workers are
often your first
users.
Engage them.

10. If you want to work in a
design-focused
company, it’s your ball.
Run with it.

11. Facilitate a
collaborative
environment.

12. The habits of early
employees inform
the culture of the
company.

13. “Good for now”
earns opportunities
for “great” later on.

14. Don’t be afraid of
design debt.

16. So...

17. Design leadership is about
cultivating ideas.
So...

18. Design leadership is about
cultivating ideas.
Facilitate a collaborative
environment.
So...

19. Design leadership is about
cultivating ideas.
Facilitate a collaborative
environment.
Don’t be afraid of design debt.
So...

20. Design leadership is about
cultivating ideas.
Facilitate a collaborative
environment.
Don’t be afraid of design debt.
Save early, save often.
So...

21. THANKS!
@jeffrey
jeffrey.kalmikoff@gmail.com