Content Marketing for Small Business

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Jeffrey L. Cohen

Empresariales

http://www.ﬂickr.com/photos/altamiranopics/4427555766/

http://www.ﬂickr.com/photos/spelio/3458127832/

http://www.ﬂickr.com/photos/scottm/262491216/

http://www.ﬂickr.com/photos/stuffandnonsense/3106026995/

• Multiple channels
• Re-purpose existing items
• Provide value, not pitch
• Encourages sharing

http://www.ﬂickr.com/photos/alexpatterson/2078963636/

http://www.ﬂickr.com/photos/22240293@N05/3845692998/

• Leverage expertise
• Expands presence
• Helps search results
• Build business

• Business must be clear
• Site must be professional
• Organize like a customer
• Provide clear paths

http://www.ﬂickr.com/photos/mayeve/2312167749/

http://www.ﬂickr.com/photos/ericrice/40854955/

• Schedule regular time
• Use tools to manage
• Create editorial calendar
• Re-use existing content

http://www.ﬂickr.com/photos/philgyford/4505748943/

• Blog on your own domain
• Commit to blogging
• Best place to host content
• Answer customer questions

• Share information of value
• Follow people of interest
• Be consistent
• Ask and answer questions

• Share content on Page
• All customer touch points
• Offer value to followers
• Specials okay

• Proﬁles are the beginning
• Connect with others
• Find groups of interest
• Share content appropriately

Greensboro
Photo Links

• Jefferson Standard Building: http://www.ﬂickr.com/photos/
22779995@N05/2193438920

• Four Freshman: http://www.ﬂickr.com/photos/jimdollar/4926353170/

Contact
• jcohen@merrellgroup.com

• Twitter: http://twitter.com/jeffreylcohen

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Content Marketing for Small Business

1. Content Marketing for Small Business Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners

2. What is Content Marketing?

3. http://www.ﬂickr.com/photos/altamiranopics/4427555766/

4. http://www.ﬂickr.com/photos/spelio/3458127832/

5. http://www.ﬂickr.com/photos/scottm/262491216/

6. http://www.ﬂickr.com/photos/stuffandnonsense/3106026995/

7. • Multiple channels • Re-purpose existing items • Provide value, not pitch • Encourages sharing

8. Why Content Marketing?

9. http://www.ﬂickr.com/photos/alexpatterson/2078963636/

10. http://www.ﬂickr.com/photos/22240293@N05/3845692998/

11.

12. • Leverage expertise • Expands presence • Helps search results • Build business

13. Traditional Content Marketing

14.

15.

16.

17. Website

18.

19.

20.

21.

22. • Business must be clear • Site must be professional • Organize like a customer • Provide clear paths

23. Resources

24. http://www.ﬂickr.com/photos/mayeve/2312167749/

25.

26.

27. http://www.ﬂickr.com/photos/ericrice/40854955/

28. • Schedule regular time • Use tools to manage • Create editorial calendar • Re-use existing content

29. Blog

30.

31.

32.

33. http://www.ﬂickr.com/photos/philgyford/4505748943/

34. • Blog on your own domain • Commit to blogging • Best place to host content • Answer customer questions

35. Twitter

36.

37.

38.

39.

40.

41. • Share information of value • Follow people of interest • Be consistent • Ask and answer questions

42. Facebook

43.

44.

45.

46.

47. • Share content on Page • All customer touch points • Offer value to followers • Specials okay

48. LinkedIn

49.

50.

51.

52. • Proﬁles are the beginning • Connect with others • Find groups of interest • Share content appropriately

53. Photos and Videos

54.

55. Greensboro Photo Links • Jefferson Standard Building: http://www.ﬂickr.com/photos/ 22779995@N05/2193438920 • Four Freshman: http://www.ﬂickr.com/photos/jimdollar/4926353170/

56. Contact • jcohen@merrellgroup.com • Twitter: http://twitter.com/jeffreylcohen

Content Marketing for Small Business

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