Strategy to Accelerate Your Business Growth with Social Marketing

Strategy to Accelerate Your Business Growth
with Social Marketing

Topics Investigated

• Introduction & Traditional Marketing Methods
• The Social Media Advantage
• Social Media Marketing Program: Strategy, Methods &
Measures of Success
• Effective Use of Social Media
• Viral Marketing & Social Networks
• Developing Your Social Media Marketing Program

Social Marketing Advisors – Copyright 2012 info@SocialMarketingAdvisors.net 2

Imagine The Impact

Imagine the effect on your business with:

• 2,000+ new qualified prospects in the next 60 days

• Converting 100 prospects into repeat customers
• And more than 200 new customers in
the next 6 months

What impact will this have
on your revenue and profit?


Traditional Methods of Lead Generation

Traditional Advertising
• Yellow Pages, YB
• Mailer Packs
• Local Magazines
• Newspapers

• How much are you
spending monthly?
• Are you satisfied with your
return on investment?


Traditional Methods of Lead Generation

Issues & Challenges
• High cost and low views
• Passive advertising
• Minimal or no capability to measure results
• No email list auto-building
• Typically a one-time transactional sale
• Minimal relationship development
• Low return on investment
• Referral (viral) marketing not possible


New Group Marketing Techniques:
AmazonLocal & Groupon

Benefits
• Provides a low cost opportunity
for prospects to try products
& services
Issues & Challenges
• Promoted only to subscribers
of these services
• Loss leader concept, the group
marketers keep 50% of the
“deal” price
• No email list auto-building
• Typically a one-time transactional sale
• Minimal relationship development
• Low return on investment
• Referral (viral) marketing not possible

Relationship Xpansion with Social Media

Engage more prospects and customers with Relationship
Xpansion (Rx) techniques:
• Develop offers that can be shared by prospects and customers.
• Use third-party referral methods that are much more effective
than traditional advertising (viral marketing).
• Build relationships with prospects before they visit your
business for the first time.
How can this be achieved in a cost effective manner?


Social Media: The Foundation for Viral Marketing


Social Media Marketing

• Utilize social networking for enhanced exposure
• Interact with people and build relationships
• Fans become your referral engine
when they have a good reason
to share your business

With various social media,
which is best for viral
promotional marketing?


Social Media Marketing: Facebook

• Why Facebook? Explosive growth and market penetration,
over 150,000,000 users in the U.S.
• Users are on Facebook more than one hour daily
• No cost for a business page
• No cost for promotional
postings and photos
• Ability for contests and
coupon offers


Social Media Marketing Program:
Strategy, Methods & Measures

Defining Your Social Marketing Strategy

• Utilize the Facebook social network to acquire qualified
prospects and expand relationships. Build a following of
_____ fans.
• Encourage prospects and customers to refer you business
service or products using viral marketing methods.
• Convert _____ prospects into customers with relationship
expansion techniques.
• Increase sales while maintaining fixed costs.
The additional net revenue will directly
translate to net income .


Methods to Achieve Goals

• Let Facebook fans refer your business using viral marketing
techniques: contests, coupons

• Develop a flyer to inform existing customers about your
Facebook page and viral offers

• Build an effective email database
for emailing promotions


Methods to Achieve Goals

• Dedicate time weekly to interact with your Facebook fans and
further build relationships

• Post product, service and other useful information to your
Facebook page several times weekly, shows up on your fan’s
News Feeds in Facebook


Determine Success

You can't manage what you don’t measure. It’s important to
develop proper measures and process to understand your ROI.

Measures for a
Social Media Marketing
Program
• Measure increase in fans from viral
marketing activities
• Track prospect conversions to
customers
• Analyze new customer revenue
• Evaluate return on investment (ROI)


Evaluate Future ROI

• Determine the net income generated by viral marketing
techniques that grow your revenues
• ROI Measure #1: Compare the short-term (6 month) probable
net income with the SMMP investment
• ROI Measure #2: Compare the long-term “lifetime customer
value” with the SMMP investment

 Short-Term ROI greater than
30% of program investment


Long-Term ROI greater than
400% of program investment


Facebook: Effective Social Media Use


Facebook: Example Offers Posted

Fans react to
offers and post
their opinions

Social Marketing Advisors – Copyright 2012 20

Facebook: Example Posting on News Feed

Business promotions
appear on News Feed
with link to company
website. No cost
promotional method,
however it needs “fans”
to view the posting.


Facebook: News Feed

When logging in to
Facebook the first
thing seen is the News
Feed with postings
from friends and
businesses like yours
that have been “liked”.


Developing Your
Social Media Marketing Program

To learn more about developing your
social media marketing program, please contact:

Jeff White
Social Marketing Advisors
info@SocialMarketingAdvisors.net


Strategy to Accelerate Your Business Growth with Social Marketing

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