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Social media strategy: The case of blogs and microblogs
- 5. Journal
- 6. News
- 7. Advertising
- 12. Tools to get started
- 13. Remember the feeds & buttons
- 14. Read blogs
- 18. Constant stream
- 27. The Engagement Pyramid Source: Altimeter Group
- 30. continued...
Notas del editor
- Social media type presentations typically include 1) Title, 2) Business advertising (usually on bottom), 3) Contact, which includes name, e-mail, website, and Twitter handle, 4) Location of slides whether it is the business website or on slideshare (which is the largest place on the web to host slides), and finally, 5) a Twitter hashtag if the presenter will either display the live Twitter feed or if the presenter will simply respond to questions from Twitter using the hashtag. In this case, since today is Sept 15, 2010, I chose to use Social Media Strategy 9 15.
- Tag cloud - a means to search terms on a blog to link to specific articles associated with that term. Tag Cumulus - a 3 dimensional tag cloud application
- The blogosphere from Google. Most major blogs are visited by millions, with smaller blogs visited by fewer. Therefore, writers in the blogosphere typically link to larger blogs, thus explaining the dense cloud of connections.
- Side: Technorati and Google Blog Search - two best search tools to use to find blogs, by topic, author or more. Twitter is the best tool to find new blogs and information
- Julia Powell’s - The Julie/Julia Project - Nobody here but us servantless American cooks...
- Links: Mashable.com HuffingtonPost.com TechCrunch.com
- Nike blog, Old Spice, Sears Links: http://www.oldspice.com/blog/ http://blogs.mysears.com / htt p://www.nikeblog.com / ht tp://community.safeway.com /t5/Our-Blog/bg-p/swy00 1
- Links: http://e20pros.com http://www.forrester.com/Blogs?cm_re=Navigation_010710-_-community_subnav-_-blogs http://www.sovosgroup.com/ http://www.altimetergroup.com/ http://www.dachisgroup. com/ www.chrisbrogan.com
- Reference: Wright (2006) http://www.comindwork.com/Quick-Tour
- http://www.klynch.com / http://blogs.sun.com/ jonathan/ http://jonathanischw artz.wordpress.com / http://blog s.forrester.com/ceo_colony
- Go to: www.Blogger.com (Google’s blog platform) www.TypePad.com www.Wordpress .com Sources: h ttp://webbiquity. com /
- http://www.problogger.net/archives/2007/02/14/11-ways-to-find-new-rss-subscribers-for-your-blog/ http://www.opposingviews.com/i/mark-cuban-on-the-future-of-facebook-like-button http://www.deve lopersnippets.com/2010/02/12/psd-of-glossy-google-buzz-button-icon-for-free-sui table-for-google-buzz-wordpress-plugin/
- Some blog readers are Google Reader, Blog Lines, NewsGator, etc http://cyrildason.com/2009/07/15/google-reader/
- On Twitter, a 24-hour constant stream of communication is occurring on the web that anyone can read or participate in.
- Follow - up to 2000 key individuals in your region, industry, or in other areas of interest Peak times - usually weekdays, mornings, lunch breaks, dinner hour, etc. - know your audienceRegularity - shoot for a few tweets daily, if possible, and at different times of day. Search for people you admire - follow their lists or the lists they follow
- Tweet intelligently - only 3-5 tweets per tme Autolink- For LInkedIn, use #in in tweet. Be wary of using Facebook auto-updates. Rather, use Facebook and post from Facebook -> Twitter as people tend to be more conscientous this way.
- Twellow.com - Find people, interests, and who is number one Hashtag.org - Find popular hashtags, track history, popularity, research new interests TwitterCounter.com - Graph your stats, followers, following, tweets, over a period of time TweetScan.com - Search Twitter for keywords, phrases (overall or by user) TweetStats.com - Graph tweets over day, frequency (takes a little while to analyze) Twitbacks.com - Nice backgrounds for your twitter page Tweetlevel.com - see how efficient you are on four dimensions (Influence, popularity, engagement, trust) Twifficiency.com - another tool to see how efficient you are Remember your strategy - then only use tools that help with that! Many tools are for entertainment purposes only Search “Twitter Utilities” on Google and find hundreds more
- Google - “Twitter Chat Schedule” and find the database
- Google analytics, Wordpress Stats, TweetStats Focus on what you want to measure, then find one of the hundreds of free tools to do it!
- Social media type presentations typically include 1) Title, 2) Business advertising (usually on bottom), 3) Contact, which includes name, e-mail, website, and Twitter handle, 4) Location of slides whether it is the business website or on slideshare (which is the largest place on the web to host slides), and finally, 5) a Twitter hashtag if the presenter will either display the live Twitter feed or if the presenter will simply respond to questions from Twitter using the hashtag. In this case, since today is Sept 15, 2010, I chose to use Social Media Strategy 9 15.