1. MN ACE Spring conference 2012
Visibility in the
Digital Age:
“It can make or
break your job
search ”
Jeffrey Winter
Director, Talent Acquisition
1
Atterro HCG
2. What do we want to
accomplish today?
• Increase awareness
• Recognize opportunity and risks
• Focus on strategy first
The tools to support it second
2
9. Recruitment process before:
The Meeting
• Simple
understandable Conversation
process
• More touch points Resume
Transmission
Job Ad
Seeker
10. Recruitment process after:
The Meeting
• More pathways to
the hiring funnel
Conversation
• Less intuitive
processes Resume
Transmission
Online
Seeker
16. Yesterday
• Worked for connection and contacts
• Less people were “known”
Today
• Everyone is known.
• Networking is now started online – but often still
finished in person.
• Relationships are more valuable than contacts
and connections.
17. There are many tools for sourcing and searching. The
key is to be an expert in the most productive ones. This
allows you to go deeper than your competition. You
don’t want to be a marginal performer in everything.
20. Rule #2 There are NO secrets
Assume all
information
is public.
You are
visible!
21. Percent of companies
40 tracking prospective
hires on social media.CareerBuilder survey 2012
Percent of 2011 grad class
think employers should
view student profiles as
part of the process.
NACE 2011
34
23. Find people
Find people
• Know the tool. Even
the free version is
very powerful.
• Candidate or
candidate referral
lives on LinkedIn for
most of target jobs.
They just need to be
found.
24. Be found
Goal: Everyone should
have robust LinkedIn
profiles.
Benefit: Increase your
visibility in a positive
way by driving great
content.
Demographic:
Exempt level
employees and
specialty non-exempt.
52. “
Even if you are
uncertain about
the direction, run
your business in
a forceful way.
You’ll come out
way ahead of
your competition.
Way ahead.
-Jon Roberts
53. Considerations
Tools have changed.
The importance of relationships has not.
Focus on content.
The message is critical. What do your candidates
want to hear? Ask them!
Know your goal then select the tool.
Goal…. Strategy…. Tools….
Keep playing (With purpose)
As soon as you got it down; it’s changed.