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Social media is my business module 4

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Jeff Yaniga
Jeff Yaniga

The document discusses choosing social media channels for business use. It focuses on Facebook, providing statistics about its user base and activities. It explores the differences between Facebook groups and pages, and how to set up and find content for a Facebook page. The document suggests using Google Alerts to find relevant content and potential posts for a company page. Finally, it assigns homework to set up a Facebook page and post at least three times to build an initial set of content.

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Social Media Is My Business ,[object Object],Special thanks to www.freedigitalphotos.net and Salvatore Vuono for the Image. Check out Mr. Vuono's Work at http://bit.ly/96Dwpb
Today’s Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Next Week ,[object Object],[object Object],[object Object],[object Object],[object Object]
Module 1: The 10 Rules of Social Media Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Module 2: Social Media Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
iPad – Will it blend? http://www.youtube.com/watch?v=lAl28d6tbko
Module 3: Homework ,[object Object],[object Object],[object Object],[object Object],[object Object]
Module 4: Choosing Your Media ,[object Object]
Ask Yourself This Question: What interaction are you trying to encourage? ______________________________
What interaction are you trying to encourage and why? ,[object Object],[object Object],[object Object],[object Object]
What interaction are you trying to encourage and why? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What interaction are you trying to encourage and why? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What interaction are you trying to encourage and why? ,[object Object],[object Object],[object Object],[object Object]
Which is most important to you? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
If you want to maximize: ,[object Object],[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook – Top 10 Privacy Settings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook – Privacy Settings ,[object Object]
Facebook By The Numbers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook By The Numbers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook By The Numbers - Usage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook By The Numbers - Mobile ,[object Object],[object Object],[object Object]
Facebook By The Numbers ,[object Object],[object Object],[object Object]
Group Page? Fan Page? ,[object Object],[object Object],[object Object]
Groups vs. Pages
Finding content for your Fan Page ,[object Object],[object Object],[object Object],[object Object],[object Object]
Daily Content To Your Desktop ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Potential Post For Crexent Los Angeles Times, 4/1/2010 - Virtual offices are in real demand Using shared work spaces -- meeting and conference areas, reception desks and copy rooms -- only when needed is a less-costly alternative to multiyear leases in these tough economic times. http://articles.latimes.com/2010/apr/01/business/la-fi-virtual-office1-2010apr01 http://bit.ly/cMwioH
 
Setting Up A Facebook Fan Page ,[object Object]
HOMEWORK ,[object Object],[object Object]

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Social media is my business module 4

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  • 6. iPad – Will it blend? http://www.youtube.com/watch?v=lAl28d6tbko
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  • 9. Ask Yourself This Question: What interaction are you trying to encourage? ______________________________
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  • 28. Potential Post For Crexent Los Angeles Times, 4/1/2010 - Virtual offices are in real demand Using shared work spaces -- meeting and conference areas, reception desks and copy rooms -- only when needed is a less-costly alternative to multiyear leases in these tough economic times. http://articles.latimes.com/2010/apr/01/business/la-fi-virtual-office1-2010apr01 http://bit.ly/cMwioH
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