Mobile-first is a simple idea with big implications: digital products should be designed for mobile first. Not the other way around. These are the slides for my 12 minute presentation at IA day 2012. Just a quick introduction to the mobile-first concept. Props to Luke Wroblewski and Brad Frost. I got most of the stuff in this presentation from their presentations and blogs. Luke Wroblewski: http://www.lukew.com/presos/preso.asp?26 Brad Frost: http://bradfrostweb.com/blog/web/for-a-future-friendly-web/

1. GO MOBILE-FIRST
get IA, usability and UX bonus points
Jelle Desramaults, IA day 2012
Netlash, Ghent
These are the slides for my 12 minute presentation at IA day 2012. Just A quick introduction to the mobile-first concept.
I added these notes at the bottom so you can follow along on slideshare.

2. HELLO
Jelle Desramaults
Freelance design studio
gorilla
My name is Jelle Desramaults. I run a freelance design studio called Gorilla.
I design websites and web applications. I keep a keen eye on the mobile space. I work and live in Ghent, Belgium.

3. My website
This is my studio’s website.
http://gorilla-webdesign.be

4. ME a
This is me.
At Build 2011 (http://buildconf.com) by the way. Build rocks!

5. MARCEL
This is my son. Marcel.
Thought I’d score some bonus oohs from the ladies with this slide.

6. follow me
@jdesramaults
@jelled A-U-L-T-S
I’m @jdesramaults on twitter. Difficult name, I know. Longest twitter handle ever.
@jelled was already taken so I chose the next logical thing. Sorry ‘bout that :)

7. B-L-E-W-S-K-I
Luke
Wroblewski
@lukew
follow him!
Another guy with a difficult name. He had more luck with his twitter handle.
Follow him, read him, watch him.

8. Luke Wroblewski has been talking about mobile-first for a couple of years.
He wrote a book about it in 2011. Published by A Book Apart. Read it!

9. Jelle @lukew
@jdesramaults
Desramaults
A small, simple idea.
Design for mobile first,
expand that experience
to the desktop
?
So what is mobile-first? It’s a simple idea with big implications.
The idea: digital products should be designed for mobile first. Not the other way around.

10. Google
Luke Wrobleski isn’t the only one thinking and working mobile-first.
Some big players are adapting this way of working.

11. Facebook

12. Adobe

13. better than desktop experience
joe hewitt, former design lead facebook

14. Jelle @lukewtime
Now is the
@jdesramaults
Desramaults
NOW IS
THE TIME
yeah right, so was last year
The ubiquitous mobile web has been boldly predicted for some years now but I think it’s safe to say that
it has finally arrived. Even in little old Belgium.

15. Smartphones passed
PC shipments in Q4 2010
this was boldly predicted for Q4 2012, but happend 2 years early (end 2010)

16. CONTEXT
IS BLURRING
desktop use vs. mobile use is blurring
An important thing to realise is this: the difference in the way we use desktop versus mobile is blurring.

17. (this used to be)
DESKTOP
CONTEXT
indoors
fast connection
comfortably seated
good hardware

18. (this used to be)
MOBILE
CONTEXT
on-the-go
outside
crappy connection

19. on-the-go
still true
but NEW CONTEXT
This is the new “mobile” context. We still use our smartphone On-the-go but we are also using them alongside our tablets,
desktop PCs laptops. A lot of sofas in the world look like the one in the bottom picture (iPhone, iPad, MacBook while watching TV).

20. ANYWHERE
ANYTIME
(iphone, see?)

21. SMARTPHONE USE
76% 62% 80%
WAITING IN LINE WATCHING TV DOWNTIME
76% 39%
IN STORES TAKING A POOP
This is how and where we use our smartphone nowadays. On the move, waiting in line or out shopping
but also while we’re watching TV or during downtime. 39% enjoys a quick game of angry birds while pooping (UH!).

22. THIS USED TO BE THE WEB
till about
2007
Up until 2007-ish we built our digital products for this device.
Befor 2007 smartphones weren’t so great and network connection was crappy (and very expensive).

23. THIS IS THE WEB 5 years
later
In 2007 Apple came out with the first iPhone. In the 5 following years things changed… a lot.
Network connectivity (and pricing) improved and a plethora of capable mobile devices started to appear.

24. TOMORROW’S WEB?
who knows?
? ??
? ? ??? ? ? ? ? ?
?
?
? ?? ? ?
??
Nobody knows what tomorrow will bring but designing digital products for the desktop computer might become a
continually backward way of doing things. It makes more sense to design for the smallest screens first.

25. RESPONSIVE WEB DESIGN COOL!
not so great after all
But… feels clumsy
short-sighted
The forward-thinking web designer has been designing responsive web sites for about a year now. Cool! A big step in the right direction.
However we are finding that this way of working feels a bit clumsy and that the user experience doesn’t always scale down well.

26. MOBILE-FIRST JACKPOT!
future friendly feels ”right” progressive
This feels a lot better. Start from mobile and progressively enhance the user experience for larger screens.
Feels better and feels like a safer—future friendly—bet in these rapidly changing times.

27. 4 BONUS POINTS
for you lovely IAs, usability experts and UX designers

28. POINT 1
DESIGN FOR
A SMALL SCREEN
When you loose 80% of your screen you are
forced to focus on the stuff that matters
laser focus

29. 70+ links?
Take Flickr for example. Over the course of the last years the desktop website has grown into a behemoth
with a multitude of fly-out menu’s containing more that 70 links.

30. Compare that to Flick’s mobile website. I count 10 links. What changed?
Smaller screen size forced Flickr to focus on the things that matter most to their users.

31. On a lot of websites the actual content—you know, that thing users visit the site for—is hard to find.
Only 20% of the screen is filled with content.

32. 80% of the screen is filled with… well, bullshit.
Bonus point #1: going mobile first will cut the crap.

33. POINT 2
DESIGN FOR
THE BIG THUMB
Going big for mobile
= better usability for desktop
Bonus point #2: using big touch targets for the mobile version of your digital product means a more usable desktop product.
Bigger is better.

34. big thumb
little links
Thumbs are clumsy devices compared to our mouse pointers.
You need to accommodate for these big meat sticks.

35. TOUCH TARGET SIZE
44px/pt
44px/pt
A comfortable touch target size is something around 44px by 44px.
This is taken from Apple’s iOS human interface design guidelines by the way.

36. POINT 3
DESIGN FOR
ONE EYE
Partial attention
So keep it simple, keep it usable
Bonus point #3: mobile users give you partial attention. Design a simple and focused user experience.
Again, what’s good for mobile works well on desktop too.

37. focused design! check the guides

38. All the big players (Apple, Microsoft, Google) have designer guidelines for a good mobile experience.
These guidelines are solid universal UX design principles. Good for mobile and good for desktop.

39. GOOD DESIGN ADVICE
Elevate the content that people care about
Give people a logical path to follow
Make usage easy and obvious
…
A few guidelines taken from Apple’s iOS Human Interface guidelines.
Good design guidelines, period.

40. POINT 4
DESIGN FOR
CRAPPY CONNECTIONS
Not everyone’s on WIFI or 3G
Fast for mobile = lightning fast for desktop
Fast UX = better UX
Bonus point #4: going mobile-first forces you to keep things lightweight and fast.
A fast mobile product is a very fast desktop product. A faster UX is a better UX.

41. I stole it all from these
guys. Maximum respect!
PROPS
http://lukew.com/presos
http://bradfrostweb.com/blog/
web/for-a-future-friendly-web
That’s it! A big shout out to Luke Wroblewski and Brad Frost. These guys are amazing! Read their stuff, watch their presentations.
I basically copy/pasted most of their stuff and slapped it up with some Gorilla visual style. Thanks guys!

42. THANKS! @jdesramaults
jelle@gorilla-webdesign.be
http://gorilla-webdesign.be
Thanks for watching. I hope you liked it.
I’d love to hear from you! Shout out on twitter or e-mail me with your questions and remarks.