Presentation to members of ProVisors (www.provisors.com) on how SEO (search engine optimization) has evolved to SMO (social media optimization), what that means for business owners, and what they can do to take advantage of this technology.

1. SEO: Marketing’s Secret Sauce for 2010 and Beyond Women’s Affinity Group Presented by Jennifer Beever CMC [WLK2]

2. Health-related inquires make up a third of Internet use (1998) © New Incite 2004-2010, All Rights Reserved. Photo by Moon Fish on Flickr

3. Sample SEO & Site Savings $20,000 -> $5,000 for web site $7,000 -> $400 for site update $9,000 -> $1,000 / year for SEO

4. SEO 1998

5. Really Old SEO(How Businesses Got Delisted) Keyword Stuffing Gateway Pages Auto Submission to Search Engines Link Farms Spam Article Directories

6. “Old” SEO(But still working) Meta Tags Content - rich with keywords Links Changing content – dynamic sites

7. SEO Now:Google Search - “Jennifer Beever” Jennifer Beever - LinkedInwww.linkedin.com/in/marketingconsultantjbeever - Cached - Similar Ms. Jennifer Beever CMC, Marketing Consultant, New Incite ...www.imcusa.org/members/?id=5586146 - Cached Jennifer Beever (cmo4hire) on Twittertwitter.com/cmo4hire - Cached Marketing Consultant Jennifer Beever Joins ACG LA Marketing Committeewww.newincite.com/.../press-release-acg-la-marketing-committee/ - Cached Jennifer Beever Presentationswww.slideshare.net/jenbeever - Cached IMC Southern California, IMC SOCAL, IMCSOCAL — Event Speakerswww.imcsocal.org/html/speakers.htm - Cached Jennifer Beever | Facebookwww.facebook.com/people/Jennifer-Beever/570677574 - Cached Jennifer Beever on Listoriouslistorious.com/jenbeever - Cached New Incite'sJennifer Beever to Present 'Marketing Tactics for ...www.expertclick.com/.../New_Incites_Jennifer_Beever_to_Present_Marketing_Tactics_for_2010_at_IMC_USA_San_Fernando_Valley... - Cached

8. New SEO = SMO Web Site Blog

9. Keys to SEO/SMO Success Know Your Audience Reverse Engineer Competitor Sites Do Keyword Analysis Continue to Monitor and Test

10. SMO Doesn’t require programming Requires time Best done with a strategic plan Requires discipline

11. What Can You Do? Optimize! Your ProVisors Profile Optimize! Your Linked-In Profile Optimize! Everything Set Up Google Alerts Test Your Site at Websitegrader.com

12. Jennifer Beever Marketing Consultant/Speaker Follow me: CMO for Hire Strategic Marketing Consulting Are you doing the right marketing? Are you marketing to the right people? Are you getting the right results? Custom Marketing Presentations Certified Inbound Marketing Professional

13. Resources www.websitegrader.com by Hubspot www.searchenginenews.com Google Adwords Keyword Analysis Tool https://adwords.google.com/select/KeywordToolExternal www.hubspot.com www.toprankblog.com www.BusinessBloggingPros.com Guy Kawasaki 10-20-30 Presentation (must see!) http://www.youtube.com/watch?v=liQLdRk0Ziw