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Jennifer Cox
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Reverse Publishing Lecture 5 – July 7, 2009 Get out your pencil & AP Style Book
What are the positives/negatives of getting news online? For media consumers? For media organizations? For news staff?
Positives for online news delivery
Online publishing terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
News writing online ,[object Object],[object Object],[object Object],[object Object],[object Object]
Readings – Writing for the web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Readings – Writing for the web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Writing news for online ,[object Object],[object Object],[object Object],[object Object],[object Object]
Writing news for online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Writing print version of news story after online version posted ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
QUIZ 1 – Thursday ,[object Object],[object Object],[object Object],[object Object]
Quiz – Writing for the web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Om lecture 6_reversepub

Notas del editor

  1. The “news you need” is at the top of the story, so readers can decide whether or not to continue reading quickly. The average online reader of The New York Times spends 64 seconds viewing the entire paper over the course of one day. Important to hook them quickly. In this case, the “where” and “what” are the most important elements. The next graph tells us, briefly, what happened. Note there are no descriptions of commissioners’ facial expressions or anything extraneous. This graph also tells us the next step, which we are likely to read more about in a later Web hit. At the end, we get a glimpse of what prompted the action, and why the meeting was called.