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Research
Primary research:
Questionnaire results
Questionnaire
 I constructed a questionnaire then gave it to 20 people to
  fill in. I included the synopsis of the film at the top of the
  questionnaire so that people had a better understanding
  of what the film will be about. I tried to give it to a random
  selection of people around sixth form as that age group
  is my target, although to try and get a broader view I
  gave it to some older people also. I decided on 20 as I
  thought this would be an easy number to convert into
  percentages which would in turn make the results easier
  to process. I asked 10 closed “yes or no” questions and
  6 open “explain why...” questions so I could get some
  idea of what a possible audience was thinking.
Synopsis:
A seemingly ordinary young woman falls
 victim to an obsessive and vicious
 admirer, things take a sinister turn for the
 worse….until their roles are reversed.
Age
 Age was an
  important factor to
  my research as from
  the beginning I
  decided that I would
  aim my film at the     16-19
  16-24 age group, I     20-30
  did have people who
  took the               30+
  questionnaire state
  their gender but I
  decided that this
  didn’t matter as it
  was a pretty even
  split.
Would like to watch
 Out of all the people I asked
  about watching my film – only
  one person said they would
  not like to watch the film but
  this did not worry me as the
  one person who said that they
  would not like to see the film
  was in the 30+ age group so      Yes
  this just furthered my initial
  thoughts that my target age      No
  group should be 16-24
 100% of people I asked also
  said that they would
  recommend this film to a
  friend.
Preferred genre
 By asking which genre
  people preferred it was
  clearly horror/thriller
  which goes along with my
  ideas that the age group
  of 16-24 year olds prefer
  horror or thriller films.
 I also chose a selection of
  films which goes along
  with the genres and once
  again the horror/thriller
  film was the most popular
Changes made to the film
 Out of the people that I asked
  only one person I asked said
  that they would make any
  changes to the synopsis. They
  said:
 “I think it could be a bit too
  creepy because people get
  stalked all the time”


                    In response to this I would say that I
                    understand that it is a very serious
                    problem but I am not trying to make light
                    of the situation and I would handle it in
                    the most sensitive way possible, I don’t
                    condone stalking, it is purely fictional.
Silent film                             Have seen a silent film



 I plan for my film to be silent
  but I understand that many
  people see silent films as                                               Yes
  things of the past and as “old                                           No
  and boring” this does not put
  me off but I appreciate that
  other people may be put off by
  this.
 As you can see less people        Would still go and see my film if it
  have seen silent films which                   was silent
  makes me think that the
  people that haven't seen silent
  films still have strong
  stereotypical views of them.                                             Yes
  Which lead me to hold a focus                                            No
  group.
Focus group
Focus group results
 In the focus group I explained            I think I would definitely like to
  in more depth the idea of my              see this now that I know its not
  film and more importantly why             like one of those old silent
                                            films!
  I wanted the film to be silent,
  by doing this I removed any
                                                             I get that its not like an old silent
  misconceptions towards silent      Yeah it sounds          film but I still don't like the idea of
  films. At the end of the meeting   good now I              a silent film, I just don't think it
  I asked again “would you go        understand!             would interest me.
  and watch this film if it was
  silent?” and the results were a
  lot more positive, although this
  time I only asked 10 people
  only one person said no which
  I think is a positive
  improvement and confirmed to
  me that my film should be
  silent.                                                                                       Yes
                                                                                                No
Secondary research:
     Mathieu Kassovitz
http://www.blu-ray.com/movies/movies.php?id=1895&show=screenshots
http://www.imdb.com/title/tt0113247/
http://www.youtube.com/watch?v=3Ijjl6t30Kc
Techniques used in “La Haine”
 There are a lot
  of techniques
  used in La
  Haine that I
  would like to
  experiment with
  in my short film.
  In particular his
  use of opening
  and closing the
  film and the use
  of graffiti.
Open/close shots
 In the film La Haine Kassovitz
  uses the same sort of shot to
  open and to close the film.
  This gives a feel of the film
  rounding to an end or coming
  to the end of a cycle because
  things are now back as they
  are.
 I would like to use this in my
  film by having the first shot be
  somebody opening her eyes
  and then the last shot of her
  closing them as in my film the
  main girl witnesses and lives
  through something awful which
  I think could be emphasised by
  the use of her eyes.
Graffiti
 Kassovitz uses background
  graffiti, signs or posters to get
  across to the audience an
  extra message, in La Haine
  when there is some important
  text that the audience needs to
  know about, the subtitles will
  come up so the viewer knows
  that it is important.
 I would like to use this as I
  plan for my film to have no
  sound so when at the end I
  want to get an important
  message across I will have it in
  a bright colour on a wall
  somewhere but so it is clearly
  in shot, although I will
  obviously have no need for
  subtitles but I think the bright
  colour will make it strong
  enough.
3 Minute Wonder
 http://4talent.channel4.com/
 http://www.channel4.com/culture/microsites/0-9/3mw/
 http://en.wikipedia.org/wiki/3_Minute_Wonder
3 Minute Wonder

3 minute wonders are short films shown
 during prime time on channel four often
 after the news before a large audience
 pulling show. It is seen as a great
 opportunity for up and coming directors.
3 Minute wonder is mostly responsible for
 making documentaries more acceptable in
 today’s society.
I think that 3 Minute wonder is very
 popular because although they are
 documentaries they go against the
 conventions that people normally expect
 of documentaries.
I wouldn’t say that 3 minute wonder has
 directly influenced me but I think the
 influence it has had on the world of short
 films such as making it acceptable for
 them not to always make perfect sense or
 not to have a definitive beginning, middle
 and end has definitely influenced me.
Other short films
http://www.pixar.com/shorts/index.html
http://www.smartcine.com/images/pixar_short_films_vol_1_still.jpg
http://en.wikipedia.org/wiki/Paris,_je_t'aime
http://www.imdb.com/title/tt0401711/
 Disney have also cashed
  in on the short film
  franchise via Pixar Shorts.
  I haven't personally taken
  any influence or ideas
  from this range of short
  films though I do think
  they have had a large
  impact on the younger
  audience and therefore
  the age group that I am
  targeting. Because they
  are shown with the most
  popular Disney Pixar films
  they are very well known
  and as can be seen, not
  many people I asked
  would class them as a
  short film which I found
  surprising but one the
  other hand did confirm my
  thoughts of short films
  being misconceived.
Paris, Je T’aime
Paris je t’aime is a feature length film
consisting of 18 short films. I took a lot of
influence from this as some of the films don't
have a particular story as such and leave
the audience thinking which I believe a short
film should be able to do and what I hope
my short film would do. Because the films
are all in French, from British audiences
point of view they are the same as them
being silent as non of the dialogue makes
sense.
This has influenced me because I like the
idea of having no dialogue or having
dialogue that people don’t necessarily
understand which helped lead me to the
idea of having my film with no dialogue.
New York, I love you
 “New York, I love you” is the
  sequel to “Paris, je t’aime” it
  is a series of short films but
  this time about finding love in
  New York, this is the first
  time that really well known
  celebrities have been in a
  high publicity short film which
  I think will cause more
  interest in short films.
 All the films seem to come in
  to a ready set situation as
  there is not enough time to
  set the scene – after seeing
  this I decided that I wouldn’t
  spend time setting a scene
  or introducing the characters
  as it would clearly eat too
  much into the five minutes I
  have to make the film.
Silent Films
http://imagecache5.art.com/p/LRG/20/2051/3GO4D00Z/charlie-chaplin.jpg
http://en.wikipedia.org/wiki/Hush_(Buffy_the_Vampire_Slayer)
http://www.imdb.com/title/tt0533443/
http://www.youtube.com/watch?v=r-m2Y5_zj6M
Perceptions of silent films

When many people think of silent films
 they think of overacting, Charlie Chaplin
 and eager piano music but I think that is a
 thing of the past now, I think those old kind
 of silent films were very influential in there
 own right but there are a lot more varieties
 of silent films, and in some cases
 techniques such as no dialogue is used in
 television.
Silence in modern media
 In an episode of Buffy the Vampire
  Slayer there is no dialogue used.
 “Joss Whedon claimed he wrote
  this episode as a challenge to
  himself. Critics had hailed him for
  his deft use of banter and witty
  wordplay, so he decided to see if
  he was a good enough writer to
  craft an episode which was largely
  lacking any dialogue at all.”
 It was very well received having
  the highest ratings of series four,
  earning them an Emmy nomination
  and a place in the top 25 scariest
  moments in TV.
Naming my film
Initial ideas
When it came to naming my film I knew that I wanted to have something that
  went along with the initial storyline of my film which as can be seen from the
  synopsis, is all about a change in position and momentum which lead me to
  these names:
 Role reverse
 Voyeur
 Turnaround
 Revolve
 Reversal

I firstly thought from a audience point of view and ruled out “Role Reverse” and
     “Turnaround” because I don't think that those names would inspire me to
     want to watch a film. After that I typed each of the words into Google, from
     typing in Voyeur I discovered that this was definitely not the audience I
     would want to go into. When searching “Revolve” I discovered that there is a
     clothing brand of this name which I thought could lead to copyright
     problems. Finally after searching “Reversal” I found no clashes so I decided
     to go for this as my title
Research conclusion
 From carrying out my primary research I have
  decided to go ahead with my initial idea. When
  people didn’t seem to respond well to the silent
  film idea it did worry me but then after the focus
  group I resolved the issues so felt I would be
  safe to go ahead with.
 The things I have researched for my secondary
  research have all influenced both the layout of
  the film and the techniques I would like to use.

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Jens Research

  • 3. Questionnaire  I constructed a questionnaire then gave it to 20 people to fill in. I included the synopsis of the film at the top of the questionnaire so that people had a better understanding of what the film will be about. I tried to give it to a random selection of people around sixth form as that age group is my target, although to try and get a broader view I gave it to some older people also. I decided on 20 as I thought this would be an easy number to convert into percentages which would in turn make the results easier to process. I asked 10 closed “yes or no” questions and 6 open “explain why...” questions so I could get some idea of what a possible audience was thinking.
  • 4. Synopsis: A seemingly ordinary young woman falls victim to an obsessive and vicious admirer, things take a sinister turn for the worse….until their roles are reversed.
  • 5. Age  Age was an important factor to my research as from the beginning I decided that I would aim my film at the 16-19 16-24 age group, I 20-30 did have people who took the 30+ questionnaire state their gender but I decided that this didn’t matter as it was a pretty even split.
  • 6. Would like to watch  Out of all the people I asked about watching my film – only one person said they would not like to watch the film but this did not worry me as the one person who said that they would not like to see the film was in the 30+ age group so Yes this just furthered my initial thoughts that my target age No group should be 16-24  100% of people I asked also said that they would recommend this film to a friend.
  • 7. Preferred genre  By asking which genre people preferred it was clearly horror/thriller which goes along with my ideas that the age group of 16-24 year olds prefer horror or thriller films.  I also chose a selection of films which goes along with the genres and once again the horror/thriller film was the most popular
  • 8. Changes made to the film  Out of the people that I asked only one person I asked said that they would make any changes to the synopsis. They said:  “I think it could be a bit too creepy because people get stalked all the time” In response to this I would say that I understand that it is a very serious problem but I am not trying to make light of the situation and I would handle it in the most sensitive way possible, I don’t condone stalking, it is purely fictional.
  • 9. Silent film Have seen a silent film  I plan for my film to be silent but I understand that many people see silent films as Yes things of the past and as “old No and boring” this does not put me off but I appreciate that other people may be put off by this.  As you can see less people Would still go and see my film if it have seen silent films which was silent makes me think that the people that haven't seen silent films still have strong stereotypical views of them. Yes Which lead me to hold a focus No group.
  • 11. Focus group results  In the focus group I explained I think I would definitely like to in more depth the idea of my see this now that I know its not film and more importantly why like one of those old silent films! I wanted the film to be silent, by doing this I removed any I get that its not like an old silent misconceptions towards silent Yeah it sounds film but I still don't like the idea of films. At the end of the meeting good now I a silent film, I just don't think it I asked again “would you go understand! would interest me. and watch this film if it was silent?” and the results were a lot more positive, although this time I only asked 10 people only one person said no which I think is a positive improvement and confirmed to me that my film should be silent. Yes No
  • 12. Secondary research: Mathieu Kassovitz http://www.blu-ray.com/movies/movies.php?id=1895&show=screenshots http://www.imdb.com/title/tt0113247/ http://www.youtube.com/watch?v=3Ijjl6t30Kc
  • 13. Techniques used in “La Haine”  There are a lot of techniques used in La Haine that I would like to experiment with in my short film. In particular his use of opening and closing the film and the use of graffiti.
  • 14. Open/close shots  In the film La Haine Kassovitz uses the same sort of shot to open and to close the film. This gives a feel of the film rounding to an end or coming to the end of a cycle because things are now back as they are.  I would like to use this in my film by having the first shot be somebody opening her eyes and then the last shot of her closing them as in my film the main girl witnesses and lives through something awful which I think could be emphasised by the use of her eyes.
  • 15. Graffiti  Kassovitz uses background graffiti, signs or posters to get across to the audience an extra message, in La Haine when there is some important text that the audience needs to know about, the subtitles will come up so the viewer knows that it is important.  I would like to use this as I plan for my film to have no sound so when at the end I want to get an important message across I will have it in a bright colour on a wall somewhere but so it is clearly in shot, although I will obviously have no need for subtitles but I think the bright colour will make it strong enough.
  • 16. 3 Minute Wonder http://4talent.channel4.com/ http://www.channel4.com/culture/microsites/0-9/3mw/ http://en.wikipedia.org/wiki/3_Minute_Wonder
  • 17. 3 Minute Wonder 3 minute wonders are short films shown during prime time on channel four often after the news before a large audience pulling show. It is seen as a great opportunity for up and coming directors. 3 Minute wonder is mostly responsible for making documentaries more acceptable in today’s society.
  • 18. I think that 3 Minute wonder is very popular because although they are documentaries they go against the conventions that people normally expect of documentaries. I wouldn’t say that 3 minute wonder has directly influenced me but I think the influence it has had on the world of short films such as making it acceptable for them not to always make perfect sense or not to have a definitive beginning, middle and end has definitely influenced me.
  • 20.  Disney have also cashed in on the short film franchise via Pixar Shorts. I haven't personally taken any influence or ideas from this range of short films though I do think they have had a large impact on the younger audience and therefore the age group that I am targeting. Because they are shown with the most popular Disney Pixar films they are very well known and as can be seen, not many people I asked would class them as a short film which I found surprising but one the other hand did confirm my thoughts of short films being misconceived.
  • 21. Paris, Je T’aime Paris je t’aime is a feature length film consisting of 18 short films. I took a lot of influence from this as some of the films don't have a particular story as such and leave the audience thinking which I believe a short film should be able to do and what I hope my short film would do. Because the films are all in French, from British audiences point of view they are the same as them being silent as non of the dialogue makes sense. This has influenced me because I like the idea of having no dialogue or having dialogue that people don’t necessarily understand which helped lead me to the idea of having my film with no dialogue.
  • 22. New York, I love you  “New York, I love you” is the sequel to “Paris, je t’aime” it is a series of short films but this time about finding love in New York, this is the first time that really well known celebrities have been in a high publicity short film which I think will cause more interest in short films.  All the films seem to come in to a ready set situation as there is not enough time to set the scene – after seeing this I decided that I wouldn’t spend time setting a scene or introducing the characters as it would clearly eat too much into the five minutes I have to make the film.
  • 24. Perceptions of silent films When many people think of silent films they think of overacting, Charlie Chaplin and eager piano music but I think that is a thing of the past now, I think those old kind of silent films were very influential in there own right but there are a lot more varieties of silent films, and in some cases techniques such as no dialogue is used in television.
  • 25. Silence in modern media  In an episode of Buffy the Vampire Slayer there is no dialogue used.  “Joss Whedon claimed he wrote this episode as a challenge to himself. Critics had hailed him for his deft use of banter and witty wordplay, so he decided to see if he was a good enough writer to craft an episode which was largely lacking any dialogue at all.”  It was very well received having the highest ratings of series four, earning them an Emmy nomination and a place in the top 25 scariest moments in TV.
  • 27. Initial ideas When it came to naming my film I knew that I wanted to have something that went along with the initial storyline of my film which as can be seen from the synopsis, is all about a change in position and momentum which lead me to these names:  Role reverse  Voyeur  Turnaround  Revolve  Reversal I firstly thought from a audience point of view and ruled out “Role Reverse” and “Turnaround” because I don't think that those names would inspire me to want to watch a film. After that I typed each of the words into Google, from typing in Voyeur I discovered that this was definitely not the audience I would want to go into. When searching “Revolve” I discovered that there is a clothing brand of this name which I thought could lead to copyright problems. Finally after searching “Reversal” I found no clashes so I decided to go for this as my title
  • 28. Research conclusion  From carrying out my primary research I have decided to go ahead with my initial idea. When people didn’t seem to respond well to the silent film idea it did worry me but then after the focus group I resolved the issues so felt I would be safe to go ahead with.  The things I have researched for my secondary research have all influenced both the layout of the film and the techniques I would like to use.