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Plan Implementation
5/30 Announce
Plans
6/14 New Plans
Available in
Dashboard
7/1 Old Plans no
longer available
for SOWs
AllActive SOWs signed before 7/1 are grandfathered in old plans (if desired)
Pricing
 Available onWebsite
 With login 
 Web content
 Explains methodology
Onsite: Campaign
 Shadow campaign
for report and
implementation
 Use keyword
mapping for page
targets
 We select best
pages for rewrites
(subset)
 We do not write
new web pages as
part of onsite
report
Onsite: PRQ to Review
 Routed to
you via task
 Review
suggested
changes.
 Sign-off on
PRQ
 Routes
through web
dev team
Onsite:Web Dev Process
 Team can update CMS or HTML
site
 We cover standard installs of
popular CMSs
 Some outliers may not be
covered but our team will
review and make determination
 We always try to make changes
in the most minimally invasive
way possible
 We do need FTP login as well
as CMS login
Infographics
 Graphic design team
using writer facts to
create compelling
visuals
 Select Brand or No
Brand on Campaign
Details
 Web Dev team will
attempt to place
image on client site
before syndication
Videos
 Graphic design team
using writer facts to
create videos
 Select Brand or No
Brand on Campaign
Details
 Web Dev team posts
toYouTube and video
is then syndicated
Onsite Content
 Campaign Details
Advanced
 Setup publish process
 Onsite Content is now
shown on the Content tab
under SEO
Press Release & Biz Interview
 We will send you a
questionnaire to have your
client complete
 Upload completed
questionnaire to task
 Press Release
 New hires
 Community involvement
 Expanding
 Business Interview
 Unused items do not
rollover
Task Attachments
 Tasks can now
include attachments
 You have to click
through to task via
email notification
 Upload or download
graphics, questionn
aires, etc..
Camp Details: Local
 Retired
questionnaire
 Complete
local tab
Marketing Collateral
 New SEO Sell Sheet
 New Local SEO Sell Sheet
 Revised PremiumWriter
Camp Details:Topic Keywords
 Great content
starts with
interesting
topics
 Build a separate
list of topics
keywords for
onsite and blog
content
Proposal: Cut Scores
 Each program will
have a bucket of
available keyword
points
 Launching by the end
of the month
 Continue using
current process to
identify keywords

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New seo plans launch 3

  • 1.
  • 2. Plan Implementation 5/30 Announce Plans 6/14 New Plans Available in Dashboard 7/1 Old Plans no longer available for SOWs AllActive SOWs signed before 7/1 are grandfathered in old plans (if desired)
  • 3. Pricing  Available onWebsite  With login   Web content  Explains methodology
  • 4.
  • 5. Onsite: Campaign  Shadow campaign for report and implementation  Use keyword mapping for page targets  We select best pages for rewrites (subset)  We do not write new web pages as part of onsite report
  • 6. Onsite: PRQ to Review  Routed to you via task  Review suggested changes.  Sign-off on PRQ  Routes through web dev team
  • 7. Onsite:Web Dev Process  Team can update CMS or HTML site  We cover standard installs of popular CMSs  Some outliers may not be covered but our team will review and make determination  We always try to make changes in the most minimally invasive way possible  We do need FTP login as well as CMS login
  • 8. Infographics  Graphic design team using writer facts to create compelling visuals  Select Brand or No Brand on Campaign Details  Web Dev team will attempt to place image on client site before syndication
  • 9. Videos  Graphic design team using writer facts to create videos  Select Brand or No Brand on Campaign Details  Web Dev team posts toYouTube and video is then syndicated
  • 10. Onsite Content  Campaign Details Advanced  Setup publish process  Onsite Content is now shown on the Content tab under SEO
  • 11. Press Release & Biz Interview  We will send you a questionnaire to have your client complete  Upload completed questionnaire to task  Press Release  New hires  Community involvement  Expanding  Business Interview  Unused items do not rollover
  • 12. Task Attachments  Tasks can now include attachments  You have to click through to task via email notification  Upload or download graphics, questionn aires, etc..
  • 13. Camp Details: Local  Retired questionnaire  Complete local tab
  • 14. Marketing Collateral  New SEO Sell Sheet  New Local SEO Sell Sheet  Revised PremiumWriter
  • 15.
  • 16. Camp Details:Topic Keywords  Great content starts with interesting topics  Build a separate list of topics keywords for onsite and blog content
  • 17. Proposal: Cut Scores  Each program will have a bucket of available keyword points  Launching by the end of the month  Continue using current process to identify keywords