This presentation review’s the results of an alumni engagement plan set forth to cultivate new relationships with alumni over a two-year period. Never in the history of the College has there been an effort of this nature to engage alumni. The presentation was prepared for the NCCC Foundation Board of Directors which oversees the Alumni Association Committee at NCCC.

1. Growing a relationship with over 33,000 NCCC alumni 33,000 alumni Communication Alumni Relations The Future Alumni/Foundation Relationship Engagement Goals …………… ………… ……. ……

2. 33,000 alumni Engagement Goals

7. Rebranding the Alumni Association

8. Rebranding the Alumni Association

9. Rebranding the Alumni Association Past Logo 1970’s - 2008 New Logo 2009-present Note: We were advised by an NCCC graphic design instructor and artist that our past logo suggested “no alumni association” since the alumni association text crossed through the NCCC part of the logo.

11. Branding the Fitness Membership

12. Branding the Fitness Membership

13. Branding the Fitness Membership

14. Branding the Fitness Membership This ad plays on LCTV and is responsible for some of the membership increase.

15. Marketing Results: Fitness Membership Increase

17. Marketing Results: Fitness Membership Increase

21. Alumni Relations …………………………………………………………………... Alumni Awareness Events 2010 Commencement diploma cover insert

22. Alumni Relations …………………………………………………………………... Alumni Awareness Events At the 2010 Grad Fair, the Alumni Association focused their display around the Hungry for a J.O.B.? Career mentoring and networking event by giving away breakfast items for correctly answered job related questions.

24. Never before had the Alumni Association connected with alumni through a series of reunion events. Our target… Graduates from 1965-1975 Graduates 2000-2010 The result… A revolutionary reunion Alumni Relations …………………………………………………………………... Reunion Events

25. Revolution NTrip Reunion

26. Revolution NTrip Reunion Celebrating the 45 th anniversary of the first graduating class of NCCC Alumni Relations …………………………………………………………………... Alumni Tip Off with Trailblazers Basketball On February 16, 2010 the Alumni Association hosted an alumni night at the Trailblazer basketball games. While NCCC honored Dan Bazzani with his outstanding career, we connected with former basketball players coached by Dan Bazzani. We also built new relationships with alumni while hosting contests, prizes and giveaways.

28. Revolution NTrip Reunion Celebrating the 45 th anniversary of the first graduating class of NCCC Alumni Relations …………………………………………………………………... This invitation was mailed and emailed to 1965-1975 alumni featuring a poem that was created about NCCC’s history using songs from the 60’s and 70’s.

29. Revolution NTrip Reunion Celebrating the 45th anniversary of the first graduating class of NCCC Alumni Relations …………………………………………………………………... A traditional Shredded Wheat breakfast was served to attendees along with other donations of fruit and yogurt from Upstate Farms and Tops International

30. Revolution NTrip Reunion Celebrating the 45th anniversary of the first graduating class of NCCC Alumni Relations …………………………………………………………………... Attendees page through old NCCC year books and view a personal collection of Shredded Wheat memorabilia. In addition, Bill Ross, Niagara County Legislator Chairman addresses attendees recounting stories of Shredded Wheat from his childhood.

32. Revolution NTrip Reunion Celebrating the 45th anniversary of the first graduating class of NCCC Alumni Relations …………………………………………………………………...

33. Revolution NTrip Reunion Celebrating the 45th anniversary of the first graduating class of NCCC Alumni Relations …………………………………………………………………... Pictured on the left is Michael Keenan ’80 with a student discussing his break-out session focusing on interview tactics and owning your own business. Over 40 students attended this session and Michael traveled all the way from California to attend the mentoring session.

35. Revolution NTrip Reunion Celebrating the 45th anniversary of the first graduating class of NCCC Alumni Relations …………………………………………………………………...

36. Revolution NTrip Reunion Celebrating the 45th anniversary of the first graduating class of NCCC Alumni Relations …………………………………………………………………...

38. Revolution NTrip Reunion Celebrating the 45th anniversary of the first graduating class of NCCC Alumni Relations …………………………………………………………………... Wingstock, a 60’s and 70’s themed event culminated the reunion celebration on June 5, 2010. The event was hosted at Rapids Theatre in Niagara Falls reminiscent of NCCC’s past in downtown Niagara Falls. It featured two live bands, Reflector which featured NCCC staff and alumni and The BBC. The event also boasted a chicken wing competition between four local wing vendors Crazy Jake’s, The Marlboro Inn, Favorite’s Pizzeria and Sanborn Pizzeria. Peace, Love & Chicken Wings

39. Revolution NTrip Reunion Celebrating the 45th anniversary of the first graduating class of NCCC Alumni Relations …………………………………………………………………... Wingstock volunteers included alumni, students, scholarship recipients and NCCC events planning students.

40. Revolution NTrip Reunion Celebrating the 45th anniversary of the first graduating class of NCCC Alumni Relations …………………………………………………………………... Marlin Harper, NCCC student, scholarship recipient and Wingstock T-shirt designer sold Wingstock merchandise Alumna's Katie Curtis and Dawn Pirinelli made appearances at local bar & restaurants each week to sell Wingstock tickets.

41. Revolution NTrip Reunion Celebrating the 45th anniversary of the first graduating class of NCCC Alumni Relations …………………………………………………………………... Jennifer Starkey, former Miss Buffalo & Lori Caso served as both celebrity judges for the wing competition and emcee's for the event. John Hutchins, Rapids Theatre owner presents Ray Ward with the Celebrity’s Best Wing Award

42. Revolution NTrip Reunion Celebrating the 45th anniversary of the first graduating class of NCCC Alumni Relations …………………………………………………………………...

43. Revolution NTrip Reunion Celebrating the 45th anniversary of the first graduating class of NCCC Alumni Relations …………………………………………………………………... Live video from Wingstock is featured on the NCCC YouTube Channel

45. Revolution NTrip Reunion Celebrating the 45th anniversary of the first graduating class of NCCC Alumni Relations …………………………………………………………………... Front page coverage of Wingstock in the Niagara Gazette’s Night and Day section

47. Revolution NTrip Reunion Celebrating the 45th anniversary of the first graduating class of NCCC Alumni Relations …………………………………………………………………... Wingstock Comments Continued… Bob and I had a great time. It was so nice to see everyone. Please tell Jenna that she did a great job planning the event. Keep in touch Patty Not only did I enjoy Wingstock I won a basket with all the ingredients for a very nice Italian dinner for two. I told me wife I won this for her. Sometimes you have to string out those good times. Tell the other board members thanks for taking an ALUMNI event off campus. You remember "In your Neighborhood". It works. Guy M. Zaczek

48. 33,000 alumni Communication …………… HTML bi-weekly e-mails Newsletter Direct mail Social media

51. …………………………………………………………………... Communication To keep consistent of the branding for the Revolution NTrip Reunion, we developed a new header for the e-mails for the months of March, April, May and June. Regular Header Revolution NTrip Reunion Header HTML bi-weekly e-mails

52. …………………………………………………………………... In the Spring of 2010, the newsletter was reformatted, updating the colors and overall style of the newsletter. Communication Old Vs. NEW! Newsletter

54. Direct Mail …………………………………………………………………... Communication Targeted Mailings All Alumni Newsletter Mailings

58. Social Media …………………………………………………………………... Communication acebook statistics

59. Social Media …………………………………………………………………... Communication acebook statistics

64. Thank You! NCCC Alumni Association Committee Under the leadership of Dr. Martin Drake, the NCCC Alumni Association Committee made a lot of progress. A collection of such a diverse group of people with the addition of 5 new committee members since 2008 has become a large asset to NCCC. Due to their hard work, the next generation of alumni will be more engaged and involved thus resulting in financial gain for the NCCC Foundation.