NCCC Alumni Association Engagement Review Presentation 2010

Growing a relationship with over 33,000 NCCC alumni 33,000 alumni Communication Alumni Relations The Future Alumni/Foundation Relationship Engagement Goals …………… ………… ……. ……

33,000 alumni Engagement Goals

[object Object],[object Object],Engagement Plan Goal Pictured are Distinguished Student Scholarship recipients, past scholarship recipients and alumni.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Engagement Plan Objectives

33,000 alumni Alumni Relations …………… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Rebranding the Alumni Association Alumni Relations …………………………………………………………………... ,[object Object],[object Object],[object Object],The result… The new print literature and logo was released, rebranding the Alumni Association

Rebranding the Alumni Association

Rebranding the Alumni Association Past Logo 1970’s - 2008 New Logo 2009-present Note: We were advised by an NCCC graphic design instructor and artist that our past logo suggested “no alumni association” since the alumni association text crossed through the NCCC part of the logo.

Alumni Relations …………………………………………………………………... Fitness Membership Program Anyone who has obtained 50 credit hours or more, certificate or degree from NCCC is considered an alumnus ,[object Object],[object Object],The result… In November 2008, a fitness membership marketing campaign was launched

Branding the Fitness Membership

Branding the Fitness Membership This ad plays on LCTV and is responsible for some of the membership increase.

Marketing Results: Fitness Membership Increase

[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Results: Fitness Membership Increase

Alumni Awareness Events Alumni Relations …………………………………………………………………... As part of the objectives set forth by the Alumni Engagement Plan in 2008, it was determined that the Alumni Association needed more of a presence on campus and off to begin fostering relationships. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Alumni Awareness Events Alumni Relations …………………………………………………………………... ,[object Object],[object Object],[object Object],[object Object]

Alumni Awareness Events Alumni Relations …………………………………………………………………... Alumni Association Flower Sale Over Time ,[object Object],$1,897.57 $(1,220.70) $ 932.00 $ 735.92 $ 854.60 $ 595.75 Flower Profit $9,581.10 $ 2,820.00 $2,292.00 $1,610.00 $1,612.10 $1,247.00 Flowers Sold $5,242.13 $ 1,599.30 $1,360.00 $ 874.08 $ 757.50 $ 651.25 Flower Expenses TOTAL 2010 2009 2008 2007 2006 REVENUE 2006 - 2010 Flower Graduation Sales

Alumni Relations …………………………………………………………………... Alumni Awareness Events 2010 Commencement diploma cover insert

Alumni Relations …………………………………………………………………... Alumni Awareness Events At the 2010 Grad Fair, the Alumni Association focused their display around the Hungry for a J.O.B.? Career mentoring and networking event by giving away breakfast items for correctly answered job related questions.

Awards Program Alumni Relations …………………………………………………………………... ,[object Object],[object Object],[object Object],[object Object],[object Object]

Never before had the Alumni Association connected with alumni through a series of reunion events. Our target… Graduates from 1965-1975 Graduates 2000-2010 The result… A revolutionary reunion Alumni Relations …………………………………………………………………... Reunion Events

Revolution NTrip Reunion Celebrating the 45 th anniversary of the first graduating class of NCCC Alumni Relations …………………………………………………………………... Alumni Tip Off with Trailblazers Basketball On February 16, 2010 the Alumni Association hosted an alumni night at the Trailblazer basketball games. While NCCC honored Dan Bazzani with his outstanding career, we connected with former basketball players coached by Dan Bazzani. We also built new relationships with alumni while hosting contests, prizes and giveaways.

Revolution NTrip Reunion Celebrating the 45 th anniversary of the first graduating class of NCCC Alumni Relations …………………………………………………………………... Shredded Wheat Breakfast ,[object Object],[object Object],Distinguished Alumnus William Paterson ’65 and NCCC Retiree Art Hadley

Revolution NTrip Reunion Celebrating the 45 th anniversary of the first graduating class of NCCC Alumni Relations …………………………………………………………………... This invitation was mailed and emailed to 1965-1975 alumni featuring a poem that was created about NCCC’s history using songs from the 60’s and 70’s.

Revolution NTrip Reunion Celebrating the 45th anniversary of the first graduating class of NCCC Alumni Relations …………………………………………………………………... A traditional Shredded Wheat breakfast was served to attendees along with other donations of fruit and yogurt from Upstate Farms and Tops International.

Revolution NTrip Reunion Celebrating the 45th anniversary of the first graduating class of NCCC Alumni Relations …………………………………………………………………... Attendees page through old NCCC year books and view a personal collection of Shredded Wheat memorabilia. In addition, Bill Ross, Niagara County Legislator Chairman addresses attendees recounting stories of Shredded Wheat from his childhood.

Revolution NTrip Reunion Celebrating the 45th anniversary of the first graduating class of NCCC Alumni Relations …………………………………………………………………... Following the Shredded Wheat Breakfast, the Alumni Association worked with the NCCC Student Development and Student Life departments to provide a career mentoring event, linking students with NCCC alumni. ,[object Object],[object Object],[object Object]

Revolution NTrip Reunion Celebrating the 45th anniversary of the first graduating class of NCCC Alumni Relations …………………………………………………………………...

Revolution NTrip Reunion Celebrating the 45th anniversary of the first graduating class of NCCC Alumni Relations …………………………………………………………………... Pictured on the left is Michael Keenan ’80 with a student discussing his break-out session focusing on interview tactics and owning your own business. Over 40 students attended this session and Michael traveled all the way from California to attend the mentoring session.

Revolution NTrip Reunion Celebrating the 45th anniversary of the first graduating class of NCCC Alumni Relations …………………………………………………………………... Following Hungry for a J.O.B.? Alumni, NCCC employees and students gathered at The Marlboro Inn also known as “Building M” for a karaoke night ,[object Object],Pictured is Michele Myers Karaoke DJ and Les Robinson ‘87 NCCC Foundation Board Member and Karaoke Night at “Building M” Co-Chair.

Revolution NTrip Reunion Celebrating the 45th anniversary of the first graduating class of NCCC Alumni Relations …………………………………………………………………... On Saturday, March 27, 2010 the Alumni Association concluded the first of two reunion weekends with a 60’s themed play “Barefoot in the Park” performed by NCCC students accompanied by desserts and cordials prepared by NCCC Culinary students. ,[object Object],[object Object]

Revolution NTrip Reunion Celebrating the 45th anniversary of the first graduating class of NCCC Alumni Relations …………………………………………………………………... Wingstock, a 60’s and 70’s themed event culminated the reunion celebration on June 5, 2010. The event was hosted at Rapids Theatre in Niagara Falls reminiscent of NCCC’s past in downtown Niagara Falls. It featured two live bands, Reflector which featured NCCC staff and alumni and The BBC. The event also boasted a chicken wing competition between four local wing vendors Crazy Jake’s, The Marlboro Inn, Favorite’s Pizzeria and Sanborn Pizzeria. Peace, Love & Chicken Wings

Revolution NTrip Reunion Celebrating the 45th anniversary of the first graduating class of NCCC Alumni Relations …………………………………………………………………... Wingstock volunteers included alumni, students, scholarship recipients and NCCC events planning students.

Revolution NTrip Reunion Celebrating the 45th anniversary of the first graduating class of NCCC Alumni Relations …………………………………………………………………... Marlin Harper, NCCC student, scholarship recipient and Wingstock T-shirt designer sold Wingstock merchandise. Alumna's Katie Curtis and Dawn Pirinelli made appearances at local bar & restaurants each week to sell Wingstock tickets.

Revolution NTrip Reunion Celebrating the 45th anniversary of the first graduating class of NCCC Alumni Relations …………………………………………………………………... Jennifer Starkey, former Miss Buffalo & Lori Caso served as both celebrity judges for the wing competition and emcee's for the event. John Hutchins, Rapids Theatre owner presents Ray Ward with the Celebrity’s Best Wing Award

Revolution NTrip Reunion Celebrating the 45th anniversary of the first graduating class of NCCC Alumni Relations …………………………………………………………………... Live video from Wingstock is featured on the NCCC YouTube Channel

[object Object],[object Object],[object Object],[object Object],[object Object],Revolution NTrip Reunion Celebrating the 45th anniversary of the first graduating class of NCCC Alumni Relations …………………………………………………………………... The results of Wingstock…

Revolution NTrip Reunion Celebrating the 45th anniversary of the first graduating class of NCCC Alumni Relations …………………………………………………………………... Front page coverage of Wingstock in the Niagara Gazette’s Night and Day section

[object Object],[object Object],[object Object],[object Object],[object Object],Revolution NTrip Reunion Celebrating the 45th anniversary of the first graduating class of NCCC Alumni Relations …………………………………………………………………... Wingstock Comments

Revolution NTrip Reunion Celebrating the 45th anniversary of the first graduating class of NCCC Alumni Relations …………………………………………………………………... Wingstock Comments Continued… Bob and I had a great time. It was so nice to see everyone. Please tell Jenna that she did a great job planning the event. Keep in touch Patty Not only did I enjoy Wingstock I won a basket with all the ingredients for a very nice Italian dinner for two. I told me wife I won this for her. Sometimes you have to string out those good times. Tell the other board members thanks for taking an ALUMNI event off campus. You remember "In your Neighborhood". It works. Guy M. Zaczek

33,000 alumni Communication …………… HTML bi-weekly e-mails Newsletter Direct mail Social media

…………………………………………………………………... Communication ,[object Object],[object Object],[object Object],[object Object],HTML bi-weekly e-mails

HTML bi-weekly e-mails …………………………………………………………………... Communication ,[object Object]

…………………………………………………………………... Communication To keep consistent of the branding for the Revolution NTrip Reunion, we developed a new header for the e-mails for the months of March, April, May and June. Regular Header Revolution NTrip Reunion Header HTML bi-weekly e-mails

…………………………………………………………………... In the Spring of 2010, the newsletter was reformatted, updating the colors and overall style of the newsletter. Communication Old Vs. NEW! Newsletter

Direct Mail …………………………………………………………………... Communication In 2008, the MyNCCC Annual Fund was created with the intent of soliciting unrestricted gifts from alumni. ,[object Object],[object Object],[object Object],The result… 2008-2009 = $4,591; 53 donors 2009-2010 = $19,647; 71 donors

Direct Mail …………………………………………………………………... Communication Targeted Mailings All Alumni Newsletter Mailings

Social Media …………………………………………………………………... Communication Social media can be defined as a type of online media that expedites conversation as opposed to traditional media, which delivers content but doesn't allow readers/viewers/listeners to participate in the creation or development of the content. What is it? ,[object Object],[object Object],Awareness To have an effect on the visibility of the NCCC Alumni Association in social networking sites specifically to reinforce comprehension of the benefits provided by the Alumni Association offered exclusively to alumni. Action To increase giving to the NCCC Foundation To develop a relationship with NCCC Alumni through social networking To increase the number of NCCC Alumni purchasing fitness memberships To increase the number of NCCC Alumni sending us information about themselves To increase the volunteer involvement of alumni To increase the nominees for the Distinguished Alumni award

Social Media …………………………………………………………………... Communication In August of 2009, the NCCC Alumni Association launched the first of many future social media initiatives by creating a Facebook Fan Page. ,[object Object],[object Object],[object Object]

Social Media …………………………………………………………………... Why is it important for the Alumni Association to have a presence in the social media world? Communication ,[object Object],[object Object],[object Object]

Social Media …………………………………………………………………... Communication acebook statistics

Social Media …………………………………………………………………... Communication ,[object Object],[object Object],[object Object],[object Object],During the Revolution NTrip Reunion we hosted a 60’s and 70’s themed trivia contest on Facebook to foster fan engagement, increase our post quality and relay information about NCCC to our fans.

33,000 alumni Alumni/Foundation Relationship ……………………… ,[object Object],[object Object],[object Object],[object Object],[object Object]

33,000 alumni …………… The Future ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],33,000 alumni Growth …………………………………………………………………... Conclusion

Thank You! NCCC Alumni Association Committee Under the leadership of Dr. Martin Drake, the NCCC Alumni Association Committee made a lot of progress. A collection of such a diverse group of people with the addition of 5 new committee members since 2008 has become an important asset to NCCC. Due to their hard work, the next generation of alumni will be more engaged and involved thus resulting in financial gain for the NCCC Foundation.

NCCC Alumni Association Engagement Review Presentation 2010

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NCCC Alumni Association Engagement Review Presentation 2010