Resume for Top MBA 2012 Retail, marketing, ecommerce, social media, digital marketing, shopper marketing. Customer engagement.

1. Jenn Ash Resume
Jenn Ash Resume
UNC Kenan-Flagler MBA 2012
Marketing & Retail
(804) 387 - 4359
Jenniferanneash@yahoo.com
www.jennash.com

2. Summary Career
Highlights
Marketing strategist experienced in
CPG: Beverage and Beauty
market research, database analytics
Retail: Ecommerce and Social Media
and consumer targeting. Innovation
Agency: Internal Brand Education and
expertise designing cross functional
Consumer Marketing Idea Generation
workshops to generate new ideas.
Agency management, sales pipeline
development and creative campaign
brand activation.

3. EDUCATION
• THE UNIVERSITY OF NORTH CAROLINA KENAN-FLAGLER
BUSINESS SCHOOL Master of Business Administration, May 2012 Forte
Scholarship Fellow, Legacy Cup Captain, Retail Club, Marketing Club
• STANFORD UNIVERSITY GRADUATE SCHOOL OF BUSINESS
Certificate of General Management, July 2009 Dean’s Award for Excellence and
Distinction, Founder of Women’s Network
• JAMES MADISON UNIVERSITY B.A. Communication Studies, Retail
Merchandising, May 2006 Executive Fundraising Director: St. Jude Children’s
Hospital local chapter Director of Events, Historian, Most Outstanding Member:
Alpha Phi Sorority

4. EXPERIENCE
(During Business School)
• (During Business School)
DR PEPPER SNAPPLE GROUP Dallas, TX - 2011 Shopper Marketing MBA Intern
• Identified $9M bottom line losses for retail account; recommended full year marketing solutions
including bundled pricing, creative execution and existing platform integration
• Created portfolio selling template and trained shopper marketing associates to build customer centric
sell-ins using shopper insights and retailer sales data (Nielsen, dunnhumby)
• BURT’S BEES Durham, NC 2011 Social Media Consultant
• Built playbook to elevate social media from marketing function to entire organization
• 2011 VF CORPORATION, WRANGLER JEANS Greensboro, NC - Consultant, STAR Project
• Recommended two year digital media strategy to drive annual e-commerce revenue 2-3% and
increase brand engagement; identified online customer targets and created custom dashboard for
measuring progress; optimized both internal and vendor resources

5. EXPERIENCE (Prior to Business School)
• PROPHET BRAND STRATEGY Brand and marketing consultancy Richmond,
VA 2008-2010 Business Development, Innovation Practice
• Translated consumer insights and category research into multi-phase brand
repositioning rollout for PepsiCo’s VP energy drink division; aligned internal
teams and agency partners
• Co-created brand education initiative with Country Music Television’s SVP
Marketing to drive ownership and understanding of refreshed brand pillars
within marketing employees
• Crafted Sears social media offsite programming; assembled panel of subject
matter experts to inform cross functional team in development of 2.0 social
media strategy
• Translated Capital One’s small business marketing strategy for three local
consumer markets; generated over 100 activation ideas and catalogued into
relevant platforms

6. EXPERIENCE (Prior to Business School)
• PLAY Innovation consultancy Richmond, VA 2006-2008 Marketing Associate
• Recommended brand strategy for premier marketing conference while reducing budget by50%;
managed creative team in development of print, web and on-site branded materials
• Sold 20 innovation speeches by cultivating new relationships; surpassed annual sales goal and
expanded CEO’s media placements to include CNBC appearances and book contract
• Implemented CRM database system to prioritize client accounts; trained consultants in relationship-
based selling techniques; doubled number of new lead generations
• Assistant Consultant
• Analyzed competitive landscape for premium product line of Jose Cuervo; created local and national
activation platforms designed to increase market share and awareness metrics
• Assessed in-store and out of store marketing executions for healthy lifestyle line extension of Coca-
Cola trademark; presented creative solutions that led to streamlined beverage portfolio
• Designed and facilitated 4500 square foot interactive studio at FORTUNE magazine’s Innovation
Forum for 600 executives; team honored with AIGA’s “Best in Show” award

7. ADDITIONAL DATA
• Taught MBA leadership course “Creativity in Business” at the
Robins School of Business
• Studied Abroad in Barcelona, Spain at ESADE Business
School; Intermediate Spanish fluency
• Trained in Adobe Illustrator, InDesign and infographics; video
editing experience

8. Jenn Ash Resume
Jenn Ash Resume
UNC Kenan-Flagler MBA 2012
Marketing & Retail
(804) 387 - 4359
Jenniferanneash@yahoo.com
www.jennash.com