The power of podcasting and how you can get started!

1. The Power of
Podcasting
Presented with  by Jennifer Lindsay for Online
Community Meetup!
December 2nd, 2009

2. December 2, 2009 Jennifer Lindsay for Online Community Meetup 2
Podcasting 101
1. Why podcast?
2. Where to start
a) Platform
b) Equipment
3. What do you want to
talk about?
a) Format & programming
4. Promotion
a) Building a base

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Why podcast?
Wanna be a podcaster?
Why not? Video didn’t
kill the radio star and
that is good news for
citizen journalists,
talkers, provocateurs
and just about anyone
else who wants to add
‘podcaster’ to their
resume.

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Where to start
 Idea
 Goals
 Commitment
 Format(s)
 Audience
 Tools
 Distribution
Dan Benjamin, broadcasting circa 1976.

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Platform
 I use BlogTalkRadio’s free
service. I am trying their
new product, Cinch
 Things to look for if using
a platform:
 Ease of use
 Syndication
 Distribution
 Download MP3 files
 Also explore PRX.org if
you’re interested in pick up
on public radio

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Equipment
 Often platform-
dependent
 Can start with a phone
and / or Skype
 Start free and move to
pay based on goals
 Listen to examples
and ascertain the
quality you’re
comfortable with

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What do you want to talk about?
 Be sure to define what you want to talk about - play to your
strengths - and style. A few show types:
 Interview(s)
 Report
 Blend

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Who are your listeners?

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Format & Programming
 Introduction and
goodbye (scripted)
 Think of the media
‘brand’ you’re building
 Consider who you
want your audience to
be - and why
 Consistency is key

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Promotion
 Helpful to start with
platform that has RSS built
in as a minimum
 Leverage social tools, such
as Twitter and Facebook
publishing
 Consider how and where
your target audience will
want to find you
 The most popular
podcasts are reached
through iTunes

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Podcasting flow chart

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Building a base
 By now, you should have
taken your target into
account
 Do what you can to
include them in everything
from programming to
contributing questions on
multiple platforms
 Check your numbers -
make sure you’re growing
and, if not, seek feedback

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To continue the conversation…
Give me a shout!
Jennifer Lindsay
Social Media Strategist.
Speaker. Broadcaster.
Consultant.
 Email: me@jenniferlindsay.com
 Web site: http://jenniferlindsay.com
 Twitter: http://twitter.com/jennifered
 Podcast: BlogTalkRadio/JenniferLindsay
 Facebook: http://j.mp/jlFbF