Using Social Media In HR And For SHRM Chapters
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Social media can be an effective means of communication and engagement for SHRM chapters and also for HR professionals in their personal development and within their companies. Presentation by Jennifer McClure - President, Unbridled Talent LLC at The Kentucky Society of Human Resources Leadership Conference - December 5, 2013
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Using Social Media In HR And For SHRM Chapters
- 1. Using Social Media in Human Resources Personal | Business | SHRM Chapter Jennifer McClure - President, Unbridled Talent LLC @JenniferMcClure unbridledtalent.com
- 2. WHO is using SOCIAL MEDIA? 1.15 billion monthly 238 million active 1 billion+ monthly 218 million monthly 240 million+ blogs 150 million users SOURCE: http://therealtimereport.com
- 3. WHAT are we afraid of?
- 4. our FOCUS today 1 Choose Your Tools 2 Professional Development 3 Human Resources & Recruiting 4 SHRM Chapters 5 Managing Time & Content
- 6. where to START? Professionally In Your Business SHRM Chapters LinkedIn LinkedIn Blog Blogs/Newsfeeds YouTube YouTube Twitter Blog Twitter Facebook Instagram Instagram YouTube Facebook Facebook Instagram Twitter LinkedIn
- 9. LINKEDIN essentials • Ensure your Personal Profile is accurate and complete • Build a Personal Profile that: – represents you and your company well – makes others want to connect with you • Build your personal network with relevant contacts • Join targeted Groups
- 10. 100% COMPLETE profile 1) Add a profile photo 2) List current position + at least 2 prior jobs 3) 5 or more skills on your profile 4) Write a summary about yourself 5) Fill out your industry and zip code 6) Add where you went to school 7) Have 50 or more connections
- 12. BLOG essentials • Build a “reading list” of diverse voices (not just in HR) • Connect with a great community of bloggers (peer network) • Receive industry news in a timely fashion • Ask and answer questions/comment on blogs • Create your own blog to share information and learn
- 13. recommended BLOGS • Everyday People (Steve Browne – Executive Director of HR, Larosa’s Inc.) / sbrownehr.com • The HR Capitalist (Kris Dunn – CHRO, Kintetix) / hrcapitalist.com • China Gorman (China Gorman – CEO, Great Places to Work Institute) / chinagorman.com • SHRM - We Know Next (HR focused - Multiple Contributors) / weknownext.com • TLNT (Talent Management focused - Multiple Contributors) / tlnt.com • Incentive Intelligence (Paul Hebert – VP of Solution Design, Symbolist) / symbolist.com • NoExcusesHR (Jay Kuhns – VP of HR, All Children’s Hospital) / noexcuseshr.com • Success In HR (Alan Collins – Author & former VP of HR, PepsiCo) / successinhr.com • Unbridled Talent (Jennifer McClure – Speaker, Writer & Consultant) / unbridledtalent.com • Great Leadership (Dan McCarthy – Director Exec Development Programs, UNH) / greatleadershipbydan.com
- 15. TWITTER essentials • Balance promotional, personal & conversational tweets • Be a “real person” – use your real voice/be authentic • Be interesting, informative and entertaining • Share links to interesting & informative stuff • Post photos from “a day in your life” (twitpics, etc.)
- 16. recommended TWEETERS • @SHRM (SHRM) • @KYSHRM (Kentucky SHRM State Council & Conference) • @LA_SHRM (Louisiana SHRM State Council & Conference) • @sbrownehr (Steve Browne – Executive Director of HR, Larosa’s Inc). • @HarvardBiz (Harvard Business Review) • @Josh_Bersin (Josh Bersin – Founder, Bersin by Deloitte) • @JoeGerstandt (Joe Gerstandt – Author, Speaker, Freak Flag Flyer, Talent Anarchy) • @lruettimann (Laurie Ruettimann – Speaker, Writer & Consultant) • @thisislars (Lars Schmidt – Sr. Director of Talent Acquisition & Innovation, NPR) • @sharlyn_lauby (Sharlyn Lauby – President, ITM Group Inc.)
- 19. LINKEDIN essentials • Ensure that your Company Profile is accurate/complete • Encourage and train employees to create Personal Profiles that: – represent your company well – make candidates want to connect to them/the Company • Expand your talent pool through access to employee networks • Create or participate in industry or professional groups
- 20. BUILD your network SOURCE: http://talent.linkedin.com/blog/index.php/2013/01/followers-and-connections/
- 22. YOUTUBE essentials • Make your employees the stars • Keep videos to 3 minutes or less • Share your videos on other social sites • Use video for learning & development activities
- 23. 23
- 25. BLOGGING essentials • Establish expertise and credibility • Foster relationships with candidates (& employees) • Post information about cool job opportunities • Share industry news/link to media coverage • Link to your other social media efforts • Address concerns or common questions
- 26. CORPORATE blog “People who visited Racker Talent before applying for a job were 65% more likely to be successful than those whose 1st port of call was the career site or ATS.” Michael Long – Former Head of Culture Branding, Rackspace 26
- 28. INSTAGRAM essentials • Share company news in a visual and compelling way • Cross-post Instagram pictures on other social sites (easy) • Share your culture and company events • Share “day-in-the-life” photos • Have a photo contest for employees / share winners
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- 30. 4 SHRM CHAPTERS
- 32. BLOGGING essentials • Move paper/emailed newsletter content online • Involve members through guest post opportunities • Share pictures from meetings/events • Share video interviews with members/clips from meetings • Share industry news/link to media coverage • Promote monthly meetings and chapter events
- 33. BLOGGING
- 35. YOUTUBE essentials • Make your members the stars! • Share clips from monthly meetings/council meetings • Include sponsors in video clips (short) • Compilation videos – Q&A
- 36. YOUTUBE
- 38. TWITTER essentials • Balance promotional, personal & conversational tweets • Create a persona/”voice” for your account (be human) • Be interesting, informative and entertaining • Share links and retweet members/other SHRM chapters, etc. • Post photos from meetings, behind the scenes, etc.
- 39. TWITTER
- 41. INSTAGRAM essentials • Share Chapter news in a visual and compelling way • Cross-post Instagram pictures on other social sites (easy) • Share pictures from monthly meetings/conferences • Use #hashtags to get others involved • Have a photo contest / share winners
- 42. INSTAGRAM
- 44. FACEBOOK essentials • Engage with members and create a community • Share content from all other social sites • Pictures/videos – most engagement • Ask questions • Create Polls
- 45. FACEBOOK
- 47. have a PLAN
- 48. content IDEAS Share a link to a resource Repost someone else’s post Make an announcement Ask a question Reply to questions people ask Share/show what’s happening now (photos)
- 49. PLAN IT out Content Calendars Monday Tuesday • Recognize a Member or Employee • Post “day-‐ in-‐the life” photo(s) • Ask a Ques:on Wednesday • Ask a Ques:on • Share news about an Event Thursday • Share Company or Chapter news • Post a Video Friday • Spotlight on an employee or a member Saturday • Link to a great resource of interest to your audience Sunday • Poll Ques:on
- 50. SCHEDULE time Commit to time blocks Use scheduling tools
- 51. NEXT STEPS…