This presentation was given at the annual Downtown Boulder Social Media Breakfast. Jen Lopez talked to a group of around 100+ small business about how to take Social Media to the next level, by finding and building a community that cares.

1. Taking Social to the Next Level
Find and Build a Community That Cares
Jennifer Sable Lopez
Director of Community
SEOmoz
@jennita

2. Social Media…
@jennita

5. It’s all about you?

6. Don’t forget about Community
@jennita

7. Community… who?

8. Local
@jennita

9. Reviewers
@jennita

10. Brand Advocates
@jennita

11. Customers
@jennita

12. They’re Searching for You
@jennita

13. Biggest Critics
@jennita

14. Biggest Fans
@jennita

15. Ok, so how do I build a
community??

16. It’s ok to start small
@jennita
http://www.flickr.com/photos/jameson42

17. Be a part of the community
@jennita

18. Focus + Consistency = #Win
2009 = ~4000 followers
@jennita

19. Focus + Consistency = #Win
Today
@jennita

20. Community = Emotion
@jennita

21. Have a Personality
Don’t be a
robot, yo.
@jennita

22. On All Channels
@jennita

23. It’s a Team Sport
@jennita

24. Go Where Your People Are
@jennita

25. How to Find Your People

26. Twitter Search
@jennita

27. Facebook Search
@jennita

28. Pinterest Search
@jennita

29. Google… WHAAA
@jennita

30. Dig Deeper

31. Followerwonk
@jennita

32. Followerwonk
@jennita

33. Followerwonk

34. Followerwonk
MozCon!
@jennita

35. Followerwonk
@jennita

36. You Found Them…
Now What?

37. Have Someone Do It + Empower Them
@jennita
http://socialfresh.com/community-manager-report-2012/

38. Optimize Sharing - Content
@jennita

39. What About Your Store?
@jennita

40. Wow Them!
@jennita

41. Wow Them!

42. The Little Things Count
@jennita

43. Remember Focus + Consistency

44. Do all the things!
A few tips

45. Make sure they’re
sharing the way you
want them to.

47. Wait... What?
@jennita

48. Use Open Graph Tags
Ahh better!
@jennita

49. EdgeRank
@jennita

50. Use Photos to share content
36 likes
2 shares
7 comments
Snooze
Fest…
@jennita

51. Use Photos to share content
161 likes
62 shares
14 comments
#WINNING
@jennita

52. Promote FB Posts – 4-5 min
@jennita

53. Google+ - Ultimate Ego Bait
@jennita

54. Tools

55. Sprout Social
@jennita

56. Get Listed
@jennita

57. TEST ALL THE THINGS

58. @jennita

59. http://mz.cm/UXKIec
@jennita #growthhacks

60. Bullsh**.

61. This works for us
@jennita

62. It may not work for you
@jennita

63. Ask yourself…
Where is your community online?
Are they on social at work or home?
What wording is best?
What gets your people emotional?
@jennita

64. Use Social Media
to Find, Build,
and Nurture Your
Community

65. Thank You!
Jennifer Sable Lopez
Director of Community
SEOmoz
@jennita