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HABJ Social Networking Basics

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Jennifer Texada
Jennifer Texada

Social media is a shift in how people discover, read and share news, information and content; it's a fusion of sociology and technology. But what does that mean to business and organizations?

EmpresarialesTecnología
1 de 17
Social Networking Basics What is it? & Why is it important for your agency or group?    
What is Social Networking? ,[object Object],[object Object],[object Object]
What is Social Networking?
Social Networking - Community
Facebook
Facebook http://www.facebook.com/home.php?#/cmhouston?ref=ts What can a business / org do on Facebook? Share photos Link to websites Share stories Invites to events Talk to fans Post surveys
Facebook
Microblogging - Twitter
Twitter What can a business / org do on Twitter? Promote sales or events Share news Offer discounts Ask for customer feedback Take orders Answer questions Handle customer service issues
Twitter - Search
Twitter - Registration
Twitter - Followers http://www.twellow.com
Blogging Blogs are pervasive and part of our daily lives The numbers vary but agree that blogs are here to stay * comScore MediaMetrix (August 2008) o Blogs: 77.7 million unique visitors in the US o Facebook: 41.0 million | MySpace 75.1 million o Total internet audience 188.9 million * eMarketer (May 2008) o 94.1 million US blog readers in 2007 (50% of Internet users) o 22.6 million US bloggers in 2007 (12%) * Universal McCann (March 2008) o 184 million WW have started a blog | 26.4 US o 346 million WW read blogs | 60.3 US o 77% of active Internet users read blogs Technorati Blogosphere 2008 Report http://technorati.com/blogging/state-of-the-blogosphere/
Blogging What can a business / org do with a blog? Demonstrate expertise on a subject Share links to good relevant content Get great search results for a topic Share photos or video Get feedback on your ideas
Blogging - Wordpress
Blogging - Wordpress
Questions? Jennifer Texada [email_address] www.twitter.com/jenntex Blog – How to Go Web 2.0 http://jennifersreport.blogspot.com/

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HABJ Social Networking Basics

  • 1. Social Networking Basics What is it? & Why is it important for your agency or group?    
  • 2.
  • 3. What is Social Networking?
  • 6. Facebook http://www.facebook.com/home.php?#/cmhouston?ref=ts What can a business / org do on Facebook? Share photos Link to websites Share stories Invites to events Talk to fans Post surveys
  • 9. Twitter What can a business / org do on Twitter? Promote sales or events Share news Offer discounts Ask for customer feedback Take orders Answer questions Handle customer service issues
  • 12. Twitter - Followers http://www.twellow.com
  • 13. Blogging Blogs are pervasive and part of our daily lives The numbers vary but agree that blogs are here to stay * comScore MediaMetrix (August 2008) o Blogs: 77.7 million unique visitors in the US o Facebook: 41.0 million | MySpace 75.1 million o Total internet audience 188.9 million * eMarketer (May 2008) o 94.1 million US blog readers in 2007 (50% of Internet users) o 22.6 million US bloggers in 2007 (12%) * Universal McCann (March 2008) o 184 million WW have started a blog | 26.4 US o 346 million WW read blogs | 60.3 US o 77% of active Internet users read blogs Technorati Blogosphere 2008 Report http://technorati.com/blogging/state-of-the-blogosphere/
  • 14. Blogging What can a business / org do with a blog? Demonstrate expertise on a subject Share links to good relevant content Get great search results for a topic Share photos or video Get feedback on your ideas
  • 17. Questions? Jennifer Texada [email_address] www.twitter.com/jenntex Blog – How to Go Web 2.0 http://jennifersreport.blogspot.com/