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How to Go  Web 2.0 Secrets from the front lines
Secret #1 Identify your Target
Identify your Target Where is M.D. Anderson?
Identify your Target
Identify your Target #7 “What is Cancer”
Identify your Target ,[object Object],[object Object],[object Object],Why are you considering social media to communicate?
Identify your Target ,[object Object],[object Object],[object Object],M. D. Anderson’s phase 1 strategic goals for social media program development
Secret # 2   Choose Your Weapons
Choose your Weapons M. D. Anderson choose only a handful of sites to develop in our original plan
Choose your Weapons ,[object Object],[object Object],Things to consider
Choose your Weapons Who is talking about you and where are they doing so?
Choose your Weapons Your analytics   may also give you clues… monitor traffic sources & click paths
Choose your Weapons Paid and Freemium tools are available online to monitor the converstion
Getting Approval   Secret # 3
Getting Approval ,[object Object],[object Object],[object Object],[object Object],[object Object],Reasons why social media is  NOT  for us
Getting Approval   ,[object Object],[object Object],[object Object],Facilitate or outsource new media / digital communications training sessions
Getting Approval Demonstrate how your industry and competitors are using social media
[object Object],[object Object],[object Object],[object Object],Getting Approval   Presenting social media projects for approval
Secret # 4 Assemble your Army
Your Army ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The M. D. Anderson Social  Media Team includes:
Your Army ,[object Object],[object Object],[object Object],Social media is collaborative development of your internal community is key
[object Object],[object Object],[object Object],[object Object],External Communication  | Internal Communications  | HR & Recruiting |  Patient Education  |  Faculty Education  |  Marketing  | Internet Services |  Physician Relations  |  Public Education  | Publications & Creative |  Research Med Library  |  Faculty Development   |   Clinical Research  … Your Army Rely on your social media allies and early adopters to help with…
Your Army Web 2.0 Discussion Group   An internal lunch & learn group for people who want to learn more about social media and discuss possible web 2.0 projects. The group was open to anyone, meets twice a month and further discussion happens in our private Facebook group
Secret # 5 Engage the Target
Engage the Target ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Once   you have the plan in place begin development of your communities
Engage the Target
Engage the Target
Engage the Target
Engage the Target ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],M. D. Anderson current social media presence
THANK > Jennifer Texada E-mail [email_address] Twitter   www.twitter.com/jenntex My Blog - How to Go Web 2.0     http://jennifersreport.blogspot.com/

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