Presentation at the LWV Berkeley/Albany/Emeryville event on civic engagement and voting from 2012. The video of this presentation is here: http://youtu.be/fGPTsTvhuRU
13. Who does not vote?
30% are habitual voters
35% are periodic voters – register but
don’t always vote
35% are not registered – mostly 18-30
year olds
19. Stimulation Online - CA
• Internet use widespread
• Demographic differences are striking
• Differences between Latino subgroups
• Younger, more educated, and more affluent
adults are more likely to access the Internet
with a cell phone
24. More information?
“What information consumes is
rather obvious: it consumes the
attention of its recipients. Hence a
wealth of information creates a
poverty of attention.”
Herbert Simon, the late Nobel laureate economist
25. Audience Trends
Immediacy
Want info now
Interactivity
Expect to be included
Attention Span
Overwhelmed. Responding by moving
quickly between topics and sources
26. Audience Trends
Easy to skim
Obvious purpose or goal
Speaks to them (they are clearly the
intended audience) and has meaning
for their life