Slides associated with the Vocus webinar: 'Monitoring the Social Media Conversation: From Twitter to Facebook' held on 21.7.09. Listen again here: http://is.gd/1GwgK

1. Monitoring the Social Media Conversation: From Twitter to Facebook Richard Lomas Manager of Account Development Vocus

5. Examples of Social Media Sites Social Media Program

8. http://www.prweb.com/releases/2009/05/prweb2434214.htm

9. Cartoon

14. Social Media Reporting

26. Coca-cola Have Got the Right Idea… Adam Brown, digital communications director at Coca-Cola

27. Skittles took it as far as it can go (and maybe further than it should…)

31. This Isn’t Just a Job for Marketing or PR

38. The Blog: Page Views and Visits

39. The Blog: Traffic and On-Site Registrations

40. Twitter: The Engagement Scale Awareness passive follower active follower inquisitive follower Winners Strangers Evangelists strangers – no awareness of the brand on twitter Identified through searching twitter for relevant conversation topics and targeted with relevant messaging to encourage following. awareness – know of the brand but not a follower Identified through searching twitter for brand terms and signposted to our profile to encourage following. passive follower – following but not engaged Encouraged to engage with us through asking questions, serving them offers and signposting to content. active follower – following and engaged on a low level Talking to others about us, but not to us – we will contribute to their conversations to drive engagement with us and your site. inquisitive followers – following and engaged directly with us Talking directly to us – we will engage with them, providing useful information and help to create loyalty. evangelists – engaged followers that are our advocates Followers who regularly retweet our messages and offers, signpost people in their network to us and generally help us further grow our followers.

41. Twitter Metrics Evangelists Opted-in

42. Buzz Monitoring Buzz this week mainly: _Twitter conversations _Discount/Freebie sites (general discussions) _Requests for points 94 mentions this week with a sentiment score of 0.9. This is a 59% increase in mentions since last week. Twitter is site with most mentions this week (63) – this includes a lot of buzz generated by official account and its followers Buzz: week on week

43. Thank you! [email_address] nixonmcinnes.co.uk/people/jenni twitter.com/jennilloyd slideshare.net/jennilloyd tealady.soup.io Now over to Richard for the Q&A…