an introduction to social media marketing delivered at the Fresh Business Thinking event 'Hit Me! An Introduction to Internet Marketing' by Jenni Lloyd of NixonMcInnes, the UK's largest social media agency
http://is.gd/1qbTv
21. welcome to the world of
empowered consumers
how can we capture their attention?
22. buy it?
Rank ordering of activities engaged in by people while ‘using
media’ in order of declining popularity:
2. eating
3. doing housework
4. doing laundry
5. cooking
6. talking on the phone
Jan 2008, BIGResearch
23. earn it!
mobile text ads scored 18%
banner ads 26%
search 34%
TV and magazines 56%
word of mouth 78%
DoubleClick, via The Guardian, May 2008
25. know your audience
who are they?
where are they online?
what are they doing?
what tools are they likely to use?
26. listen
find out who’s saying what about you
set up Google alerts
use addictomatic / twitter search
27. know your objectives
what is it you’re trying to achieve…
to listen and understand?
to engage in conversations?
to generate buzz?
to encourage participation?
28. follow the rules of engagement
offer value
be authentic, transparent and helpful
link to those that disagree
disclose your position/interests
match your message to the environment
-these are social spaces…
29. choose the right tools
a facebook fan page?
a blog?
ratings and reviews on your site?
twitter?
an island in second life?
use what’s right for your audience and objectives,
not the big new thing
31. we helped T-Mobile get the über
geeks on board for the launch of the
first Google phone
network mapping & influencer engagement
32. we are helping Chelsea FC find out
where their global fan-base
congregate online so they can
market to them more effectively
network mapping & community engagement
33. we helped Oxfam and CAFOD
centralise petition sign-ups across
their partner sites through building
widgets
strategy and widget design, build & deployment
34. we helped C4’s PR team more
effectively promote programmes to
niche audiences through social
media training
training & consultancy
35. we helped MORE TH>N compete for
niche longtail search terms by
building a blog around issues that
their customers care about
consultancy, design & build
36. finally...
we can all learn from this man
blog
facebook
you tube
widgets
twitter
podcasts
41. some must reads…
The Wisdom of Crowds by James Surowiecki
Tipping Point by Malcolm Gladwell
Anything by Seth Godin
The Cluetrain Manifesto by various
The Long Tail by Chris Anderson
The 17 Rules of Social Media Optimization
The New PR Wiki
Any online marketing blog (Seth Godin = v.good)
42. Image credits
hands up 1
http://flickr.com/photos/mic_n_2_sugars/564570276/sizes/o/
shift
http://flickr.com/photos/sanbeiji/220645446/sizes/l/
disneyland
http://www.flickr.com/photos/denn/160596269/sizes/l/
playing elsewhere
http://flickr.com/photos/mugley/2227098069/sizes/o/
conversation
http://flickr.com/photos/emdot/32179191/sizes/l/
tools
http://flickr.com/photos/22280677@N07/2504310138/
wonderwoman
http://flickr.com/photos/bbaltimore/10566018/sizes/o/