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E-Commerce Taxonomies
1. e-‐commerce
taxonomy:
a
union
catalog
you
can
shop
in.
Jenny
Benevento
Sears
Holdings
Corp
Twi7er:
jennybento
email:
jennyb@gmail.com
2. taxonomy
of
this
presenta7on
about
me
about
my
employer
&
our
collec7on
about
our
taxo
how
it’s
like
every
other
taxo
how
it’s
different
what
I
expect
of
an
e-‐commerce
taxo
3. about
me
librarian
-‐public
-‐academic
-‐reference
-‐cataloging
-‐circula7on
-‐serials
-‐collec7on
development
-‐digital
projects/metadata
employers
-‐UIUC/IMLS
-‐Associated
Press
-‐freelance
-‐Sears/Kmart
4. geography
people
-‐poli7cians
(even
local)
taxos
built
-‐celebri7es
-‐corpora7ons
subject
hierarchy
text
ar7cles
automa7cally
items
text
archive
in
the
field
classified
photos
every
news
story
video
every
day
audio
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19. 22
million
items
(Sears
&
other
retailers)
240
million
visitors
annually
products
&
services
3
levels
of
hierarchy
20+
websites
20+
websites
40. meet
with
stakeholders
-‐-‐merchants
-‐-‐SEO
-‐-‐promo
-‐-‐mobile
what
do
you
love?
what
do
you
hate?
what
are
we
selling
a
ton
of?
what
should
we
be
selling
more
of?
what
can
I
not
change?
what
sites
do
you
wish
we
were
like?
what
sites
do
you
hate?
what
will
be
different
in
2
years?
what
do
you
wish
you
knew
about
our
users?
compara7ve
analysis
41.
42. it’s
the
same
thing
636 -‐638
Pets
639
Fitness
&
Sports>Hun7ng
640
For
the
Home
641
Groceries
642 -‐643
For
the
Home>Kitchen
&
Dining
644
Appliances
645
For
the
Home>Furniture
646
Clothing
648
Groceries>Cleaning
Supplies
649
Baby
physical
objects
&
digital
things
(and
services)
43. …but
it’s
different!
the
government
makes
laws
about
selling
things
that
I
have
to
obey.
if
my
users
aren’t
happy,
no
one
gets
paid.
I
don’t
control
“collec7on
development.”
I
support
merchants.
trademarks
are
important
correctness
isn’t
as
important
as
findablity
66. true
facts
about
dogs
The
Family
Canidae
(canids,
commonly
known
as
either
dogs
or
canines)
includes
wolves,
dogs,
foxes
and
so
on.
They
are
the
most
social
of
all
the
caniforms,
living
in
packs.
The
dog
is
the
most
diverse
of
all
mammals
in
terms
of
body
structure.
The
Canidae
family
is
divided
into
the
"true
dogs"
of
the
tribe
Canini
and
the
"foxes"
of
the
tribe
Vulpini.
The
two
species
of
the
basal
Caninae
are
more
primi7ve
and
don't
fit
into
either
tribe.
67. true
facts
about
human
shoppers
no
one
will
ever
look
in
the
category
Canidae
for
their
dachshund
sombrero
&
matching
poncho.
69. I
will
never
meet
the
people
who
put
items
into
my
taxo.
There’s
no
way
to
punish
them
for
“bad
behavior.”
They
WILL
put
things
in
the
wrong
place
for
convenience
but
also
to
get
more
sales.
It
can
go
wrong.
Terribly,
terribly
wrong.
70.
71.
72. if
my
users
aren’t
happy,
no
one
gets
paid.
or,
“I
pay
your
salary”
73. 50%+
of
site
purchases
are
by
consumers
who
browse
the
taxo.
That
means
hundreds
of
millions
of
dollars.
I
don’t
need
to
jus7fy
the
taxo
department
as
vital
to
my
company,
because
it’s
how
more
than
half
of
our
customers
buy
things.
The
CEO
of
a
Fortune
50
company
knows
&
cares
about
what
taxonomy
is
and
how
it
affects
the
business.
The
defense
“this
is
what
will
sell
more
things”
wins
most
arguments.
Good
taxo
will
ALWAYS
sell
more
things
Can
you
say
that
about
your
intranet?