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Spring Integrated Marketing
           Panel
         April 16, 2009
Big, Hearty Nexus Congratulations
• Hooray for our new Nexus Award winners:

  – MULTI-SPECIALTY MARKET: Deb Savage
Big, Hearty Nexus Congratulations
• Hooray for our new Nexus Award winners:

  – SPECIALTY MARKET: Gina Bennicasa
The Importance of our Media
• Charlie Hunt presented the Most
  Important Sources of Medical Information
We Advertise Too!
• Beginning in May—look for our 1st ad to
  launch in the Exchange, PM360 & MedAdNews
Government & Industry Committee
• We’re building our strategy…
• The purpose: to prove the value of our
  medium—in print & online
Today’s Program Panel Discussion


      Integrated Marketing
                &
    the Future of Professional
    Healthcare Communication
Today’s Program Panelists & Moderator
• Mark Bard: CEO, Manhattan Research

• Eugene Lee: Executive Director, Integrated Media
  Development & Research Analytics, CMI

• Kartik Shah, VP/Engineering & Operations, SkyScape

• Moderator: Joanna Breitstein: Executive Editor,
  Pharmaceutical Executive

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AMM APRIL 2009

  • 1. Spring Integrated Marketing Panel April 16, 2009
  • 2. Big, Hearty Nexus Congratulations • Hooray for our new Nexus Award winners: – MULTI-SPECIALTY MARKET: Deb Savage
  • 3. Big, Hearty Nexus Congratulations • Hooray for our new Nexus Award winners: – SPECIALTY MARKET: Gina Bennicasa
  • 4. The Importance of our Media • Charlie Hunt presented the Most Important Sources of Medical Information
  • 5. We Advertise Too! • Beginning in May—look for our 1st ad to launch in the Exchange, PM360 & MedAdNews
  • 6. Government & Industry Committee • We’re building our strategy… • The purpose: to prove the value of our medium—in print & online
  • 7. Today’s Program Panel Discussion Integrated Marketing & the Future of Professional Healthcare Communication
  • 8. Today’s Program Panelists & Moderator • Mark Bard: CEO, Manhattan Research • Eugene Lee: Executive Director, Integrated Media Development & Research Analytics, CMI • Kartik Shah, VP/Engineering & Operations, SkyScape • Moderator: Joanna Breitstein: Executive Editor, Pharmaceutical Executive