Introductory talk for the science communication session at the Western Division of the American Fisheries Society meeting, April 15-18, 2013 in Boise, Idaho USA.

1. Introduction and Key Concepts
in Science Communication
Demian Ebert
Jeremiah Osborne-Gowey
Western Division Annual Meeting
American Fisheries Society
Boise, Idaho USA
April 16, 2013

2. Outline
– Session Introduction
• Goals
• Structure / Format
• Workshop
– Key Concepts in Science
Communication
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Science Communication

3. Session Introduction

4. Session Goals
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Science Communication

5. Session Structure
Science Story
Language
Images
Symposium Workshop
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Science Communication

6. Schedule of Upcoming Presentations
– Niels Nokkentved – Science Narratives and Storytelling
– Perrin Ireland –Compelling Visuals for Science Stories
– Bruce Herbold – Taking Back Power for Yourself
and Your Message
– Christina Swanson – Science as a Second Language
– Rocky Barker – Sharing Information with the Public
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Science Communication

7. Workshop
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Science Communication

8. Key Concepts in
Science Communication

9. Key Concepts
Know Your
Audience
Craft Your
Interact
Message
Edit, Edit,
Share
Edit
Be Current
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10. Know Your Audience
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Science Communication

11. Craft Your Message
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Science Communication

12. Edit
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Science Communication

14. Be Current
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15. Share
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Science Communication

16. Interact
– Embrace Debate
– Maintain Integrity
– Be Professional
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17. Conclusion

18. Conclusion
– Take part
– Embrace a multi-step process
– Multi-dimensional
– Multi-tooled
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Science Communication

19. Questions?
demian.ebert@aecom.com
Twitter: @demianebert
jeremiahosbornegowey@gmail.com
Twitter: @JeremiahOsGo
Thank You
Introduction and Key Concepts in Science
Communication April 16, 2013