Save, Shave or Share - Case Study in Low Dollar Fundraiser
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This social media driven fundraising campaign ran from 10-8-2012 through 10-31-2012. It had a singular goal to raise $1,000 for a mission trip to the Ukraine by having people to vote to shave my head or grow my hair out. It also allowed me the opportunity to share information about the needs in Dnipropetrovs’k
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Save, Shave or Share - Case Study in Low Dollar Fundraiser
- 1. RAISING DOLLARS Bald or Burly, How The Hair Made Some Dough
- 2. This campaign had a singular goal DETAILS to raise $1,000 for Ukraine trip by having people to vote to shave my head or grow my hair out. It also • Launch October 8, 2012 allowed me the opportunity to share • Complete October 31, 2012 information about the needs in Dnipropetrovs’k
- 3. PEOPLE • Friends / Friends of Friends • Facebook (874) • Twitter (8,000) • MailChimp (100+)
- 5. #1 $10 VOTES TO SHAVE THE HEAD -or- SAVE THE HAIR
- 6. #2 SHARE WITH FRIENDS
- 7. cc license by @seanfx #3 - DONATIONS
- 8. TECHNOLOGIES • Wordpress • Facebook Comments (theme from Elegant themes) • Twitter • ShareThis • Facebook • YouTube Video • Email --> MailChimp • Wufoo.com (form software to collect votes, integrate with • Word of Mouth Mail -Chimp, and PayPal) • PayPal (collect $)
- 9. BUILD SITE.
- 10. DIFFERENTIATOR
- 11. COST ANALYSIS
- 12. EXPENSE • DOMAIN NAME - $10 • HOSTING (DREAMHOST) - $5 / MONTH • ELEGANT THEMES $38 annual fee • TIME (POPULATE CONTENT ON SITE / CREATE VIDEO) 10 HOURS • TOTAL ($53 HARD) + X SOFT
- 13. INCOME - $2,050 • 32 votes to Save • 22 votes to Shave • 12 votes no pay • $841 PayPal donations • $1,250 direct donations
- 16. REACH • United States • Finland • Denmark • France • Ukraine • Israel • Canada • India • Germany
- 17. TRAFFIC SRC • Facebook (81 visits) • Twitter (67 visits) • Google Plus (17 visits) • Blog (15 visits) • Email (5 donations > $800)
- 18. YOUTUBE • Facebook teaser video 0:38 --> 50 views • YouTube video on the 1:04 --> 62 views
- 19. L O R EM I P S U M PUSH • Email 10/9 - 100 recipients / 63 opens • Email 10/26 - 94 recipients / (plain txt) • Twitter - 12+ Tweets • Facebook - 4 posts • Google + - 3 posts • Bit.ly - 67 clicks • Blog Post
- 21. LESSONS • You Have to PUSH hard. • You must make deadlines. • You can do better than you expect. • It helps to know how to use the tools. • Test. Tweak. Re-test.
Notas del editor
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- Idea started out as shave my goatee, but who would care.\n
- Did not specifically identify influencers\n
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- Connected\n
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