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Building A B2B Community On Twitter - Make Good Media
- 2. Agenda • 20 30 minute presentation 20-30 i t t ti • Twitter and B2B • 10-15 Q & A – View of Twitter – Definition of Twitter – Role it is playing in B2B marketing • The Do’s And Don’ts – Helpful tips to building a B2B following on Twitter f i i Hashtag: #B2Bwebinar
- 3. Welcome & Thank you Jeremy Victor, Founder | President @jeremyvictor | @b2bbloggers jvictor@makegoodmedia.com 267-362-9835 Make Good Media B2B Social Media And Content Marketing Consulting Consulting, Content Creation, and Training helping b2b companies start relationships, generate leads and grow in today’s social marketplace Hashtag: #B2Bwebinar
- 4. What s What’s in it for you? • Helpful Twitter advice: – Starting relationships S a g e a o s ps – Growing your followers – Tweeting tactics • What will you be able to do as a result? – Assess how your current approach – Begin tweeting with more confidence Hashtag: #B2Bwebinar
- 5. Twitter and B2B DO THEY GO TOGETHER? Hashtag: #B2Bwebinar
- 6. • Wh t iis T itt ? What Twitter? – A social networking/micro-blogging utility – “a real-time information network powered by people f l from around the world” d th ld” – It’ as much about di It’s h b t discovery as it is i communication Hashtag: #B2Bwebinar
- 12. Twitter and B2B DO THEY GO TOGETHER? definitely (with one caveat) Hashtag: #B2Bwebinar
- 13. The Do s And Don ts Do’s Don’ts HELPFUL TIPS TO BUILDING A B2B FOLLOWING Hashtag: #B2Bwebinar
- 14. Do: Start with the basics • S t U Your Page Set Up Y P and Profile – Bio – Profile Picture • Logo or Picture – Background – Link • Don’t: – Underestimate the value and importance of your Twitter page Hashtag: #B2Bwebinar
- 15. Do: Make the commitment • It’ reall work It’s k – There is no quick way to build a loyal, targeted community • Have patience • Make it a planned activity • D ’t Don’t: – Throw in the towel after a couple of weeks p Hashtag: #B2Bwebinar
- 16. Do: Know Your Target • Buyer Personas – What content is relevant and useful to the people you would like to reach? • You need a content approach – i.e. what topics are you g g going to tweet about • Don’t: – Make it a numbers game • “who” matters more than “how much” Hashtag: #B2Bwebinar
- 17. Do: Have personality • T itt is “powered Twitter i “ d by people” – Act like a human being not a white paper – Have fun – Be creative • Don’t: – Be stiff – Be someone else – Automate messages Hashtag: #B2Bwebinar
- 18. Do: Provide value • Vary the subject and content of your tweets • Be selective in your tweeting • Don’t: – Tweet for tweeting’s sake – Flood your audience – Post negatively about a competitor • Li it Limit: – Tweets about trivial matters Hashtag: #B2Bwebinar
- 19. Do: Tweet responsibly • Your brand depends on it • Strike the delicate balance of being helpful vs annoying vs. • Don’t: – P t offensive, demeaning, Post ff i d i inflammatory, emotional, political, or mean tweets. – Tweet confidential or proprietary information. – Forget your manners and customer service skills. Hashtag: #B2Bwebinar
- 20. Do: Be present • Remember it’s about Remember, communication – Respond, Retweet, and Interact • Be humble – Regularly acknowledge, g y g , highlight, and thank contributing members • Y You get what you give t h t i • Don’t: – Only Tweet one-way broadcast messages – Forget to check back in Hashtag: #B2Bwebinar
- 21. •Start with the basics •Make the commitment •Know your target •Have personality •Provide value P id l •Tweet Responsibly •Be Present Be HELPFUL TIPS TO BUILDING A B2B FOLLOWING Hashtag: #B2Bwebinar
- 22. Thanks again Jeremy Victor, Founder | President @jeremyvictor | @makegoodmedia |@b2bbloggers jvictor@makegoodmedia.com 267-362-9835 Make Good Media B2B Social Media And Content Marketing Consulting Consulting, Content Creation, and Training helping b2b companies start relationships, generate leads and grow in today’s social marketplace Hashtag: #B2Bwebinar
- 23. Thanks again Jeremy Victor, Founder | President @jeremyvictor | @makegoodmedia |@b2bbloggers jvictor@makegoodmedia.com 267-362-9835 Make Good Media Protected under Creative Commons Free to share with acknowledgement - Enjoy Hashtag: #B2Bwebinar