Baromètre Neoap Social Media Analyzer Hotellerie/Restauration entre la semaine 7 et la semaine 14 2013.

1. [ Dernier rafraichissement le 09 Apr 2013 14:02 ]
[ Dernière semaine complète : 20135214 ]
Social Media Analyzer
By Neoap
Rapport du 20130211 au 20130407
Plus d'informations :
contact@neoap.fr
36 35141 556564 20036
Acteurs Posts Facebook Tweets Videos YouTube

2. Baromètre Médias Sociaux 2013
Neoap
Acteur
Acteur BSM FB Twitter You Tube
McDonald
KFC McDonald 22.4% 18.9% 35.4% 6.2%
KFC 20.4% 15.8% 28.7% 9.5%
Quick
Quick 9.8% 6.1% 15.0% 6.1%
Burger King
Burger King 8.0% 6.8% 3.5% 12.3%
StarBucks StarBucks 7.0% 6.4% 7.4% 10.8%
Sofitel Sofitel 5.7% 9.6% 1.5% 2.8%
Subway Subway 4.5% 3.0% 6.3% 5.5%
Hard Rock Cafe Hard Rock Cafe 3.4% 2.9% 0.5% 11.0%
Pizza Hut Pizza Hut 3.2% 1.1% 2.5% 8.1%
Flunch Flunch 2.1% 0.6% 3.3% 1.5%
Ibis Ibis 1.7% 5.1% 1.2% 1.8%
Novotel 1.4% 1.3% 0.4% 3.9%
Novotel
Le Paradis du Fruit 1.3% 1.3% 1.3% 1.2%
Le Paradis du Fruit
El Rancho 1.2% 0.5% 0.2% 4.4%
El Rancho La Brioche Dorée 1.2% 2.2% 0.3% 0.6%
Others Del Arte 1.1% 2.2% 0.1% 0.9%
0% 5% 10% 15% 20% 25% Hippopotamus 1.0% 1.6% 0.5% 2.1%
120% Others
McDonald
KFC
100% Quick
Burger King
30% 24%
35% 30% 33% 31% StarBucks
37%
80% 41% Sofitel
Subway
27% Hard Rock Cafe
60% 22% 26% 23% Pizza Hut
23% 22%
22% La Taverne de Mait...
19%
40% 19% 18%
16% 21% 21% 19%
17% 19%
12% 13%
11% 9% 8% 11%
20% 10%
7% 10% 9%
7%
8% 10%
0%
07
08
09
10
11
12
13
14
Semaine
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13

3. Engagement des Acteurs 2013
Neoap
Acteur Nb Nb
Acteur Nb Videos
StarBucks 17.7% Posts comments
Hard Rock Cafe 11.4% 1 515 88 11
StarBucks 286 0 0
Ibis 8.7%
Hard Rock Cafe 166 18 0
Pizza Hut 4.6%
Ibis 137 2 2
La Brioche Dorée 4.3%
Pizza Hut 72 0 3
La Mie Caline 4.1% La Brioche Dorée 69 1 0
Sofitel 4.1% Quick 65 0 0
Quick 4.0% Sofitel 62 0 4
KFC 4.0% KFC 54 8 2
McDonald 4.0% Relais Et Chateaux 48 0 0
Relais Et Chateaux 3.0% McDonald 47 17 0
Flunch 3.0% Flunch 47 1 0
Hippopotamus 2.9% Hippopotamus 47 0 0
2.8% Subway 42 3 0
Subway
Leon de Bruxelles 39 0 0
Leon de Bruxelles 2.4%
Formule 1 36 0 0
0% 5% 10% 15% 20% Del Arte 36 0 0
250 McDonald
Quick
KFC
Subway
200
Pizza Hut
Hippopotamus
buffalo Grill
150
Courtepaille
Flunch
Leon de Bruxelles
100 Le Paradis du Fruit
Flam's
El Rancho
50 Cafeteria Casino
Hard Rock Cafe
La Criée
0 La Taverne de Maitre Kanter
Campanile
07
08
09
10
11
12
13
14
Semaine
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13

4. KPIs McDonald
(K) (K)
Posts Likes Retweets
20 16
Page Likes Tweets
18 14
16
12
14
10
12
10 8
8 6
6
4
4
2
2
0 0
Semaine Semaine
07
08
09
10
11
12
13
14
07
08
09
10
11
12
13
14
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 48628 23 0 1 0
23 1
Nb Posts : 509
22 2 Tweets : 73492 22 2
Nb Post Likes : 35597 21 100 3 Retweets : 29478 21
6000
3
Nb Comments : 0 20 4
Tweets act. : 5 4000
20 4
Nb Comment Likes : 0 50 Retweets act. : 17
19 6 Tweets press : 22 19 2000 5
Likes / Jour : 868.4 Retweets press: 0
18 7 18 6
Posts / Jour : 9.1 Tweets / j : 1312.4
Post Likes / Jour : 635.7 17 8 Retweets / j : 526.4 17 7
Comments / Jour : 0.0 Tweets act. / j : 0.1 8
16
Comment Likes / Jour : 0.0 16 9
Retweets act. / j : 0.3
15 9
15 10 Tweets press / j : 0.4
14 11 14 10
13 12 Retweets press / j : 0.0 13 12 11

5. KPIs Quick
(K) (K)
6 Posts Likes Retweets
Page Likes 8 Tweets
5 7
6
4
5
3
4
2 3
2
1
1
0 0
Semaine Semaine
07
08
09
10
11
12
13
14
07
08
09
10
11
12
13
14
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 17941 23 0 1 0
23 1
Nb Posts : 205 22 50 2 Tweets : 38933 22 5000 2
Nb Post Likes : 9027 21 40 3 Retweets : 10254 21 4000 3
Nb Comments : 0 30 Tweets act. : 2 3000
20 4 20 4
Nb Comment Likes : 0 20 Retweets act. : 0 2000
19 10 7
Tweets press : 37 19 5
1000
Likes / Jour : 345.0 Retweets press: 0
18 6
Posts / Jour : 3.9 18 8 Tweets / j : 695.2
Post Likes / Jour : 173.6 Retweets / j : 183.1 17 7
Comments / Jour : 0.0 17 9
Tweets act. / j : 0.0 8
16
Comment Likes / Jour : 0.0 16 10 Retweets act. / j : 0.0
15 9
15 11 Tweets press / j : 0.7
14 10
14 13 12 Retweets press / j : 0.0 13 12 11

6. KPIs KFC
(K) (K)
Posts Likes Retweets
25 Page Likes Tweets
14
12
20
10
15
8
10 6
4
5
2
0 0
Semaine Semaine
07
08
09
10
11
12
13
14
07
08
09
10
11
12
13
14
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 55752 23 0 1 0
23 1
Nb Posts : 401
22 2 Tweets : 66226 22 6000 2
Nb Post Likes : 24734
21 60 3 Retweets : 26198 21 3
Nb Comments : 0 20 40 4 Tweets act. : 7 4000
20 4
Nb Comment Likes : 0 Retweets act. : 8
19 20 5 Tweets press : 31 19 2000 5
Likes / Jour : 1013.7 18 6 Retweets press: 1
18 6
Posts / Jour : 7.3 Tweets / j : 1182.6
Post Likes / Jour : 449.7 17 7
Retweets / j : 467.8 17 7
Comments / Jour : 0.0 16 8 Tweets act. / j : 0.1 8
16
Comment Likes / Jour : 0.0 Retweets act. / j : 0.1
15 9 15 9
14 10 Tweets press / j : 0.6
14 10
13 12 11 Retweets press / j : 0.0 13 12 11

7. KPIs Subway
1 800 Posts Likes Retweets
Page Likes Tweets
1 600 3 000
1 400
2 500
1 200
1 000 2 000
800
1 500
600
400 1 000
200
500
0
0
Semaine Semaine
07
08
09
10
11
12
13
14
07
08
09
10
11
12
13
14
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 3769 23 0 1 0
23 1
Nb Posts : 158
22 60 2 Tweets : 13921 22 2
Nb Post Likes : 1478 21 3 Retweets : 5317 21 1500 3
Nb Comments : 0 20
40
4
Tweets act. : 5
20 1000 4
Nb Comment Likes : 0 Retweets act. : 3
20
19 6 Tweets press : 56 19 500 5
Likes / Jour : 99.2 Retweets press: 10
18 7 18 6
Posts / Jour : 4.2 Tweets / j : 248.6
Post Likes / Jour : 38.9 17 8 Retweets / j : 94.9 17 7
Comments / Jour : 0.0 Tweets act. / j : 0.1 8
16
Comment Likes / Jour : 0.0 16 9
Retweets act. / j : 0.1
15 9
15 10 Tweets press / j : 1.0
14 11 14 10
13 12 Retweets press / j : 0.2 13 12 11

8. KPIs Pizza Hut
1 600
Posts Likes 1 600 Retweets
Page Likes Tweets
1 400
1 400
1 200
1 200
1 000
1 000
800 800
600 600
400 400
200 200
0 0
Semaine Semaine
07
08
09
10
11
12
13
14
07
08
09
10
11
12
13
14
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 1708 2 0
23 1
Nb Posts : 72
21 60 9 Tweets : 6717 22 2
1000
Nb Post Likes : 1055 Retweets : 1510 21 3
40 800
Nb Comments : 0 19 10 Tweets act. : 0
20 600 4
Nb Comment Likes : 0 Retweets act. : 0
20 400
Tweets press : 6 19 5
200
Likes / Jour : 46.2 18 11 Retweets press: 0
18 6
Posts / Jour : 1.9 Tweets / j : 119.9
Post Likes / Jour : 28.5 Retweets / j : 27.0 17 7
Comments / Jour : 0.0 17 12 Tweets act. / j : 0.0 8
16
Comment Likes / Jour : 0.0 Retweets act. / j : 0.0
15 9
16 14 Tweets press / j : 0.1
14 10
15 Retweets press / j : 0.0 13 12 11

9. KPIs Hippopotamus
450 Posts Likes Retweets
Page Likes 300 Tweets
400
350 250
300
200
250
150
200
150 100
100
50
50
0 0
Semaine Semaine
07
08
09
10
11
12
13
14
07
08
09
10
11
12
13
14
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 360 23 1 2 0
23 1
Nb Posts : 97 22 40 3 Tweets : 1229 22 150 2
Nb Post Likes : 1523 Retweets : 394 21 3
21 30 6
Nb Comments : 0 Tweets act. : 0 100
20 4
Nb Comment Likes : 0 20
20
8 Retweets act. : 0
10 Tweets press : 0 19 50 5
Likes / Jour : 7.5 19 9 Retweets press: 0
18 6
Posts / Jour : 2.0 Tweets / j : 21.9
Post Likes / Jour : 31.7 18 10 Retweets / j : 7.0 17 7
Comments / Jour : 0.0 Tweets act. / j : 0.0 8
16
Comment Likes / Jour : 0.0 17 11
Retweets act. / j : 0.0
15 9
16 12 Tweets press / j : 0.0
14 10
15 14 13 Retweets press / j : 0.0 13 12 11

10. KPIs buffalo Grill
Posts Likes 1 000 Retweets
400 Page Likes Tweets
900
350
800
300 700
250 600
500
200
400
150
300
100
200
50 100
0 0
Semaine Semaine
07
08
09
10
11
12
13
14
07
08
09
10
11
12
13
14
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 1015 23 0 1 0
23 1
Nb Posts : 110 22 6 Tweets : 1618 22 300 2
30 Retweets : 761
Nb Post Likes : 693 21 3
Nb Comments : 0
21 20 8 Tweets act. : 0 200
20 4
Nb Comment Likes : 0 Retweets act. : 0
20 10 9 Tweets press : 5 19 100 5
Likes / Jour : 25.4 Retweets press: 0
19 10 18 6
Posts / Jour : 2.8 Tweets / j : 28.9
Post Likes / Jour : 17.3 Retweets / j : 13.6 17 7
18 11
Comments / Jour : 0.0 Tweets act. / j : 0.0 8
16
Comment Likes / Jour : 0.0 17 12 Retweets act. / j : 0.0
15 9
Tweets press / j : 0.1
16 13 14 10
15 14 Retweets press / j : 0.0 13 12 11

11. KPIs Courtepaille
Posts Likes 140 Retweets
450 Page Likes Tweets
120
400
350 100
300
80
250
200 60
150 40
100
20
50
0 0
Semaine Semaine
07
08
09
10
11
12
13
14
07
08
09
10
11
12
13
14
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
Facebook Twitter
Nb Likes : 448 9 0
23 1
Nb Posts : 31
21
20
11 Tweets : 560 22 2
Nb Post Likes : 1633 Retweets : 128 80
15 21 3
Nb Comments : 0 20 12 Tweets act. : 0 60
Nb Comment Likes : 0
10 Retweets act. : 0 20 40 5
5 Tweets press : 5 20
Retweets press: 0 19 6
Likes / Jour : 20.4 19 13
Posts / Jour : 1.4 Tweets / j : 10.0 18 8
Post Likes / Jour : 74.2 Retweets / j : 2.3
Comments / Jour : 0.0 18 14 Tweets act. / j : 0.0 17 9
Comment Likes / Jour : 0.0 Retweets act. / j : 0.0 16 10
17 15 Tweets press / j : 0.1 15 11
16 Retweets press / j : 0.0 14 13 12