6. Ray Justice & Jerry Grundman
Who Are You?
Image - Reputation
Trust
7. Ray Justice & Jerry Grundman
What did you hope
to learn today?
8. Ray Justice & Jerry Grundman
Did You Know . . .
The change in social media use among
Baby Boomers 55-64 rose from
9% in Dec. 2008 to 43% in Dec. 2010
(Marketingcharts.com)
Social networking site usage grew
88 percent among Internet users aged 55-64
between April 2009 and May 2010
(Pew Research)
9. Ray Justice & Jerry Grundman
Did You Know . . .
41% of Americans say they get most of
their news about national and
international events from the Internet
(Source: Pew Research)
Nearly all consumers - 97 % - now use
online media when researching products
or services in their local area
(Source: BIA/Kelsey)
11. Ray Justice & Jerry Grundman
Did You Know . . .
There are 206.2 Million internet users in
the U.S. and 71% have Facebook accounts
About 70% of the Facebook user base resides
OUTSIDE of the U.S.
(Source: OnlineSchools.org)
19. Ray Justice & Jerry Grundman
Facebook:
Facebook passed Google, Yahoo and Microsoft
in user engagement in 2010 with users
spending 12.7% of their time at Facebook.
Facebook users logged 49.4 billion minutes, up
79% from 2009, while total page views grew
71% to 76.8 billion, according to comScore.
Facebook accounted for 10%
of U.S. page views in 2010.
20. Ray Justice & Jerry Grundman
Facebook Pages
for Business:
• Be committed and get buy-in from key
players in your organization
• Diversify content to engage many
interests
• Speak in an authentic voice
• Listen and respond
21. Ray Justice & Jerry Grundman
Connect your Page to
Your Website:
• Place your website URL in the
information and contact fields on your
Facebook Page.
• As soon as you have your first 25 fans, get
your User Name and then be sure to use
it everywhere. . . website contact page,
blogs, print ads and email signatures.
22. Ray Justice & Jerry Grundman
Connect your Page to
Your Website:
• When you add new content to your
website, create a post on your Facebook
page about it and then paste in the link
to the website URL.
• Putting a link to anything in a Facebook
post makes it sharable.
25. Ray Justice & Jerry Grundman
Recent Changes to Pages:
• Switch to using Facebook as your Page
• Your brand page can now “Like” other pages.
• Engage with other brands by posting
comments as your brand
• Email noti cations when users post or
comment.
26. Ray Justice & Jerry Grundman
Why Use Twitter?
• Prospect • Build a better brand
• Generate word-of- • Turbocharge your
mouth advertising customer service
• Learn new things • Go viral
• Get new ideas • Get more business
• Meet new people • Notify customers
Source: www.MrAllBiz.com
27. Ray Justice & Jerry Grundman
Using LinkedIn
• Develop a Classy Pro le
• Connect With Professionals From Your Field
• Recommend & Get Recommended
• Post Jobs & Search For Jobs
• Research Companies
• Join Groups & Discuss Issues
• Join Networks
Source: Buzzle.com
28. Ray Justice & Jerry Grundman
Why Should You Blog?
• It helps your SEO ( Google loves new content )
• You can be seen as an expert in your eld and by writing
you are learning.
• Great content gives people a reason to keep coming back
to your website. You can engage and understand your
customers better.
• Blogs are a much more trusted source than companies
press releases and official company PR.
• It moves customers to a conversion point of trusting and
believing enough to buy.
Source: JeffBullas.com
29. Ray Justice & Jerry Grundman
Know Thyself
The Power of
Suggestion
30.
31. Ray Justice & Jerry Grundman
Thank you
Contact us anytime to learn more about
how we can help you build a
meaningful local brand
Ray@BrandBuilderCompany.com
Jerry@BrandBuilderCompany.com
585.225.2850
Visit us online:
B ra n d B u i l d e r Co m p a ny. co m
