1. 2008
MARKETING RESEARCH
Time: Three Hours Maximum: 60 Marks
Section A
Answer any six questions. Each
question carries 2 marks
Write short notes on the following :—
1. Marketing Information System.
2. Role of Marketing Research.
3. Types of research.
4. Research proposal.
5. Data analysis.
6. Forecasting.
7. Promotional Research.
8. Testing of hypothesis.
9. Information technology.
10. Sampling.
(6 x 2 = 12 marks)
Section B
Answer all the questions.
Each question carries 10 marks.
11. (a) What is marketing research ? Explain different types of research.
Or
(b) A marketing firm/s interested in identifying the reasons for female sales representatives have
lower customer/defections than do made sales representatives. Propose the concepts and
constructs you/4nay use to study this phenomenon. -
12. (a) Explain different sampling techniques used is marketing research with their suitability and
relative advantages.
Or
(b) How does qualitative research differ from quantitative research ? What are the methods
available for date collection in each of the cases.
13. (a) Explain the scope, importance and procedure of copy testing.
Or (b)
Elucidate the recent trends in marketing research.
(3 x ] 0 = 30 marks)
Turn over